'Creating Action'
...From Your Database
eXtra Contact's
 Email Marketing Tips
April 2009
In this issue
Success Stories:
"...cultivating relationships..."
KWIK Focus Groups
Quick Checklist... Before you hit send
Define Your Email Marketing Plan
Do you have a Follow Up Strategy?
Contact Us
Upcoming Events
KWIK Focus Groups
Thursday, April 23rd
Moxie's on Robson

Monday, April 27th
Ricky's at Walnut Grove
Email Gail for details & Registration

Vancouver Board of Trade
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Each month we share with you powerful Email Marketing Tips to help you GROW your business! An excerpt from our 'Email Marketing Do's & Don'ts' this month we feature 'Quick Checklist... Before you hit send'.

Business/Marketing Tips, provided by Gail Watson, focuses in on 'Define Your Marketing Plan'.
"What do you need to sell more?..." Please contact us today for your complimentary 'Sales Action Work Sheet'... to help you sell more!
 Looking forward to hearing from you, Dave

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Success Stories
"eXtra Contact offers a hands-on approach to cultivating relationships. Their industry knowledge and commitment has proven to be an invaluable tool for our company."
Lori Harman, Posture Perfect Solutions - Evolution Chair
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Upcoming Event: KWIK Focus Groups
KWIK Focus Group - April 23rd & April 27th
KWIK Focus GroupsBig and small companies have been using Focus Groups for years to gain valuable information about their existing or new products, services, packaging and many other potential marketing concepts in their market.  
The purpose of a KWIK FOCUS Group is to give you the opportunity to focus on your business in an intimate, interactive, and intense setting where as a group we will provide you with feedback that you can use to elevate your business.  
We want you to bring to us what you may find challenging in your business, so that you can explore with other business owners your potential, receive their feedback, and together find solutions that will help you with the many decisions, that you as a business owner need to make.
Contact Gail today to get your FREE Ticket
March 31st 5-730pm - Vancouver
-Moxie's on Robson

April 2nd 530-8pm - Surrey
- Ricky's Restaurant at Walnut Grove

Space is limited to 10 spaces per group and going fast!
Quick Checklist... Before you hit send
  1. Before you hit send  - let eXtra Contact review your newsletterDoes your 'From line' include your company name or brand? Do they read correctly and explain who you are?
  2. Is your 'Subject' line the right length? (5-8 words, 40 characters including spaces) Does it provide a reason to open? Does it incorporate a specific benefit?
  3. Preview pane - Does it provide an incentive for readers to open your email? Is your main call-to-action or value proposition visible?
  4. Images - Are the graphics appropriately placed?
  5. Blocked images - Does your email still make sense when images are blocked? Do alt tags support the images your readers can't see with text?
  6. Fonts and link colors - Are your fonts displaying as designed? Are your links the right color? 
  7. Test every link - Do they work?
  8. Send yourself a test copy to see how it arrives in your Inbox.
Answered yes to all the above... Hit Send!

Do you need another set of eyes... Let eXtra Contact review your next email. We'll provide you a few extra tips to make it look it's best.
Marketing Tip: Define Your Email Marketing Plan
It is important to define a plan, a roadmap, to follow before you start your Email Marketing campaigns. You wouldn't start on a long journey without a map & a plan in place. Similar when it comes to Email Marketing.

Here are five areas to help you with your plan:
1. Define your goals; 2. Define your audience; 3. Define your message; 4. Define your vehicle; 5. Define your delivery timing.  Read the full article to find out details on 'What motivates your reader to take action?"

Are you interested in Gail presenting at your next Networking event to present the 'Do's and Don'ts' of Professional Email Marketing? Contact Gail today!
eXtra Contact Update - Do you have a Follow Up Strategy?
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Special Offer:
  • Do you have a newsletter?
  • Needing a Follow Up Strategy?

Professional Email Marketing is your most  EASY, EFFECTIVE and AFFORDABLE way to keep you TOP OF MIND with your customers and prospects.

Get launched with a...
Personal Branded Strategy, a Sales Action Plan,
and a Newsletter & Business Letter templates to help you follow up.   
PLUS, we'll do all the technical work in setting you up... we will design a customized newsletter, work with you on your content & send out your very first newsletter, review follow-up strategies in a campaign Post Analysis!  

A regular value of $2200.00,    SAVE $700.00!!
this Quick Start Newsletter Package is only $1500.00!

Learn more about keeping 'Top of Mind' with your prospects and clients!
eXtra Contact, our success is your success! We look forward to helping you grow your business by keeping you 'top of mind' with your clients & prospects to build relationships & trust through professional email marketing.
Please contact us today for more details and for your complimentary 'Sales Action Work Sheet' ... that will help you sell more!
David Watson, P.Eng.
eXtra Contact
PS Comments or question? I would love to hear from you!
phone: 604-985-3283