I get asked about how to keep your emails from being considered spam. The first place to start is being aware & understanding the CAN-SPAM Act.
The CAN-SPAM Act of 2003 establishes requirements for those who send commercial email,
spells out penalties for spammers and companies whose products are advertised in
spam if they violate the law, and gives consumers the right to ask emailers to
stop spamming them.
Each month we share with you powerful Email Marketing Tips
to help you GROW your business! This month we focus on 'CAN-SPAM Compliance' with email marketing
Business/Marketing Tips, provided by Gail Watson, focuses in on 'Cross promotions through transactional emails'.
Looking forward to hearing from you, Dave
The 2 basic types of compliance defined in the CAN-SPAM Act refer to unsubscribe and content:
- A visible and operable unsubscribe mechanism is present in all emails.
- Consumer opt-out requests are honored within 10 days.
- Opt-out lists also known as suppression lists are only used for compliance purposes.
- Accurate from lines
- Relevant subject lines (to offer in body content and not deceptive)
- A legitimate physical address of the publisher or advertiser is present.
- A label is present if the content is adult.
Read more: CAN-SPAM Act: Requirements for Commercial Emailers.
Keep your email campaign compliant by using a Email Marketing Provider such as Constant Contact who enforce the CAN_SPAM Act. eXtra Contact is a Gold Business Partner with Constant Contact.
Marketing Tip: Cross Promotions
I want to share a practical idea to help you strengthen your business for 2009. Do not miss these opportunities to connect with your customers, strengthen your relationships, and ultimately help grow your business.
Send transactional emails. An email to confirm new order, provide expected delivery time, give order tracking information, remind registrants of an event, or to thank customers for their business is an easy way to provide value to your customers and continue the relationship. Recipients say transactional emails are the ones most worth reading.
Additionally, these emails are an opportunity for you to gain more revenue by promoting related products, services or events. For example, if you are a retailer confirming an order for winter gloves, include a section in the email showing other popular products to keep warm. Or if you are a wellness center thanking a customer for using your nutritional services, recommend a boot camp class and give them a discount coupon. Just be sure to use the 80/20 rule here - don't let promotions take up more than 20 of the email.
Need help with your marketing strategies? Contact Gail today!
|"I really appreciate your support of my work. I look forward to sending many clients to you. You (Gail) and Dave do an amazing job. I've had many compliments on my newsletter. Next we'll have many sales from my newsletter!"
Lynn Robinson, www.TheRobinsonGroup.ca, White Rock, BC