'Creating Action'
...From Your Database
eXtra Contact's
 Email Marketing Tips
February 2009
In this issue
CAN-SPAM Compliance
Cross Promotions
Success Stories:
"...I really appreciate your support.."
Business Today Show
Email List Management
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I get asked about how to keep your emails from being considered spam. The first place to start is being aware & understanding the CAN-SPAM Act.

The CAN-SPAM Act of 2003 establishes requirements for those who send commercial email, spells out penalties for spammers and companies whose products are advertised in spam if they violate the law, and gives consumers the right to ask emailers to stop spamming them.

Each month we share with you powerful Email Marketing Tips to help you GROW your business! This month we focus on 'CAN-SPAM Compliance' with email marketing.

Business/Marketing Tips, provided by Gail Watson, focuses in on 'Cross promotions through transactional emails'.
"What do you need to sell more?..." Please contact us today for your complimentary 'Sales Action Work Sheet'... to help you sell more!
 Looking forward to hearing from you, Dave

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CAN-SPAM Compliance

The 2 basic types of compliance defined in the CAN-SPAM Act refer to unsubscribe and content:

Unsubscribe Compliance
- A visible and operable unsubscribe mechanism is present in all emails.
- Consumer opt-out requests are honored within 10 days.
- Opt-out lists also known as suppression lists are only used for compliance purposes.

Content Compliance
- Accurate from lines
- Relevant subject lines (to offer in body content and not deceptive)
- A legitimate physical address of the publisher or advertiser is present.
- A label is present if the content is adult.

Read more: CAN-SPAM Act: Requirements for Commercial Emailers.

Keep your email campaign compliant by using a Email Marketing Provider such as Constant Contact who enforce the CAN_SPAM Act. eXtra Contact is a Gold Business Partner with Constant Contact.
Marketing Tip: Cross Promotions
Visit eWomen Network websiteI want to share a practical idea to help you strengthen your business for 2009. Do not miss these opportunities to connect with your customers, strengthen your relationships, and ultimately help grow your business.

Send transactional emails. An email to confirm new order, provide expected delivery time, give order tracking information, remind registrants of an event, or to thank customers for their business is an easy way to provide value to your customers and continue the relationship. Recipients say transactional emails are the ones most worth reading.

Additionally, these emails are an opportunity for you to gain more revenue by promoting related products, services or events. For example, if you are a retailer confirming an order for winter gloves, include a section in the email showing other popular products to keep warm. Or if you are a wellness center thanking a customer for using your nutritional services, recommend a boot camp class and give them a discount coupon. Just be sure to use the 80/20 rule here - don't let promotions take up more than 20 of the email.

Need help with your marketing strategies? Contact Gail today!
Success Stories
"I really appreciate your support of my work. I look forward to sending many clients to you.  You (Gail) and Dave do an amazing job.  I've had many compliments on my newsletter.  Next we'll have many sales from my newsletter!"

Lynn Robinson, www.TheRobinsonGroup.ca, White Rock, BC

More Testimonials
Business Today Show
Business Today Show

For more event details please visit www.successfulbiz.ca
eXtra Contact Update - Do you have a Follow Up Strategy?
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Special February/March Offer:
  • Do you have a newsletter?
  • Needing a Follow Up Strategy?

Professional Email Marketing is your most  EASY, EFFECTIVE and AFFORDABLE way to keep you TOP OF MIND with your customers and prospects.

Get launched with a...
Personal Branded Strategy, a Sales Action Plan,
and a Newsletter & Business Letter templates to help you follow up.   
PLUS, we'll do all the technical work in setting you up, design a customized newsletter, send out your very first newsletter, review follow-up strategies in a campaign Post Analysis!  
A regular value of $2200.00,    SAVE $700.00 !!
this Quick Start Newsletter Package is only $1500.00!

Learn more about keeping 'Top of Mind' with your prospects and clients!
eXtra Contact, our success is your success! We look forward to helping you grow your business by keeping you 'top of mind' with your clients & prospects to build relationships & trust through professional email marketing.
Please contact us today for more details and for your complimentary 'Sales Action Work Sheet' ... that will help you sell more!
David Watson, P.Eng.
eXtra Contact
PS Comments or question? I would love to hear from you!
phone: 604-985-3283