'Creating Action'
...From Your Database
eXtra Contact's
 Email Marketing Tips
January 2009
In this issue
Implementing a Follow-up System in 2009
Creating Your Organization Chart
Success Stories:
"...I have had 3 responses.."
Email List Management
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It's time to start working that plan you so carefully wrote up at the end of last year. What was lacking in 2008 that you are determined to change in 2009?

Are you doing something with all the business cards you collected last year? Are you keeping in touch and educating your clients for more repeat business? Do you need a system for follow-up?

Each month we share with you powerful Email Marketing Tips to help you GROW your business! This month we focus on 'Implementing a Follow-up System' with email marketing.

Business/Marketing Tips, provided by Gail Watson, of eWomen Network focuses in on 'Creating Your Organization Chart'.
"What do you need to sell more?..." Please contact us today for your complimentary 'Sales Action Work Sheet'... to help you sell more!
 Looking forward to hearing from you, Dave
Implementing a Follow-up System in 2009
  • 97% of businesses do NOT follow-up with a prospect after the first month of meeting them
  • Following up with prospects is rated in the top three 'pain points' for small businesses
  • On average it takes 6-9 contacts with a prospect before they buy
Black Sheep NewsletterDo you have a structured system in place?

Here's 5 Simple Action Steps:

  1. Sign up with an Email Marketing Provider such as Constant Contact.
  2. When you come back from your marketing event (trade shows, seminars, networking, etc), enter your contacts information right away while it is small enough to manage and upload them.
  3. Create an email (newsletter, announcement, invitation, greeting, etc) and hit send.
  4. Analyze who opened your email and what their interests are by viewing which links they clicked on.
  5. Reach out to the 'warm' leads with a phone call to find out about their needs and how you may be able to help. Stay in touch on a monthly basis to stay 'top of mind' and to be there for when they are ready to buy.
Don't have the time... too busy? Can't afford full time staff? Outsource this important task to eXtra Contact and get yourself started, on plan and kept accountable.
Marketing Tip: Creating Your Organization Chart
Gail Watson, Regional Director, eWomen Network
Visit eWomen Network websiteFour Tips to Creating Your Organization Chart

1.    There is no box on the chart labeled "Owner." If you are an owner, you need to occupy one or more boxes on the chart and play by the same rules you would have for any other employee.

2.    Every position on the chart reports to one (and only one) manager. Giving two or more managers the power to direct the activities of one employee is an invitation to miscommunication and chaos.

3.    Make sure you divide up the work according to what the business needs. Don't try to design a position to fit the particular talents of one individual. If (when) that person leaves, you'll have to start all over with a new chart because you won't be able to find a replacement.

4.    Instead of using titles, designate positions in terms of the results they will obtain.
Organize your Business

What is the Organization Chart Supposed to Do? ...Read the full article.
Success Stories
"Dave... I have had 3 responses this morning regarding the Workshop event and I think it has everything to do with the Newsletter...  It's very exciting to see the effectiveness of this simple monthly publication!  Honestly, I can hardly contain myself, I feel like I want to launch out of my seat!"

Cathy Aron, www.ProfitDrivers.ca,Victoria, BC
More Testimonials
eXtra Contact's Email List Management
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Build and manage your email list for high-impact results!

With eXtra Contact we will make building and managing your email list a breeze. With list management, you can add new contacts, import your current lists, store additional contact information, update information and group contacts by the criteria you choose. You'll also have full access to over 300 templates to help create you future email campaigns.

We will set up your Constant Contact account, building your interest categories, import your database, create a website sign up banner so you can collect emails from your website, and  set up a personalized auto responder that welcomes new subscribers. 

All done for you for  Only  *$99.00 !   

The only thing you need to do is email us now or call directly to 604.985.3739 to get started!

As Bonus,  You have the choice of a tele-class on  'How To Effectively Work Your Database' OR 'How To Build A Permission Based Email List'.   A $47 value, for FREE!

*Does not include monthly hosting fee with Constant Contact
eXtra Contact, our success is your success! We look forward to helping you grow your business by keeping you 'top of mind' with your clients & prospects to build relationships & trust through professional email marketing.
Please contact us today for more details and for your complimentary 'Sales Action Work Sheet' ... that will help you sell more!
David Watson, P.Eng.
eXtra Contact
PS Comments or question? I would love to hear from you!
phone: 604-985-3283