Summer once again is flying by... but taking a look back at all the social events we have attended, whether they have been business or pleasure, we have met many interesting people.
From a business perspective, it has been a great time to plant seeds and build relationships.
Each month we share with you powerful Email Marketing Tips to help you GROW your business! This month is focused on how to 'Why Publish an eNewsletter?'
provided by Gail Watson, of eWomen Network
focuses in on the art of obtaining testimonials from you clients.
As a member of the Vancouver Board of Trade, I would like to invite you to a 'Member's Only' reception. Please contact me if you are interested.
Looking forward to hearing from you, Dave
|Why Publish an E-Newsletter?|
"Permission e-mail campaigns are ten times more effective than direct mail campaigns."(source: IMT Strategies)
If you've got a "house list" of business relationships, you've got an extremely valuable asset.
An asset that a quality E-Newsletter is perfectly suited to take advantage of. Specifically...
- An E-Newsletter Increases Lead Generation and Cross Selling.
- An E-Newsletter Provides A Low Cost, Instantaneous Channel For Sending Messages.
- An E-Newsletter Opens Up A Two-Way Dialogue With Customers And Prospects.
An E-Newsletter Hypercharges Your Existing Marketing Efforts.
- An E-Newsletter Provides Instant, Measurable Results.
With a variable cost per newsletter of nearly zero, you will never again have to weigh the benefits of printing more materials or agonize over whether or not person X is "worthy" of the cost of sending information.
Read full article including 'What exactly is an E-Newsletter?'
Let eXtra Contact help you create professional email marketing campaigns!
Marketing Tip: Pro-Active Sales Action with Your Customers - Testimonials
|As testimonials are key for your website and newsletter, keeping them fresh is an important process.
Its always a compliment to be featured on another's website. Think about how you feature your clients today... is there a way to link directly to them? How can you partner with them to leverage one another's connections? Would you be comfortable using each of your customers as a reference?
In efforts to keep your newsletters and web fresh and exciting, send out an email to all your clients and customers requesting a testimony from them. If appropriate request a j.peg of their logo and/or picture.
Keep your testimonials quantitative. For example:
· "As a result of working with YOUR NAME/BUSINESS NAME, my revenue has increased by X% over last year."
· "With the help of NAME/BUSINESS NAME I have improved my (weight/web/sales/team/ your service..) results by X%"
· "My experience with NAME/BUSINESS NAME this past year has resulted in xxxxx"
Testimonials are the PROOF in your sales cycle and are very important to have.
Send an email out to all your customers on Monday, and have your testimonials all in by Friday. DONE!!