One of the most important elements of your email communications is the subject line.
Next to the "from" address, the subject line will determine whether or not your email gets opened.
Each month we share with you powerful Email Marketing Tips to help you GROW your business! This month is focused on how to 'Choosing the Right Subject Line.'
provided by Gail Watson, of eWomen Network
focuses in on 'Including your staff in your marketing strategies.'
As a member of the Vancouver Board of Trade, I would like to invite you to a 'Member's Only' reception. Please contact me if you are interested.
Looking forward to hearing from you, Dave
|Choosing the Right Subject Line|
|Writing a great subject line is no small challenge. You only have a few words to make it compelling, urgent, and specific... without sounding overly "salesy" or misleading your readers.
Here are some tips that will help you write subject lines that get great results.
Keep it Short and Sweet - Do your best to keep your subject lines under 50 characters, including spaces, as most email clients display 50 characters or less. Subject lines with 49 or fewer characters had open rates 12.5 percent higher than for those with 50 or more.
Be Specific - A vague subject line is a waste of real estate. A great example of this that I see often is monthly newsletters with subject lines like, "The Green Thumb Newsletter: July 2008." This tells the receiver nothing about what they will find when they open the email and gives them very little reason to do so. A better approach for a newsletter like this is, "The Green Thumb: 3 Tips for Summer Gardening."
Write it Last - Many email marketing services (including Constant Contact) prompt you to write your subject line first, as you are building your email. We encourage you to come back to it when you are done with your email content.
It's important to determine all the elements of your email first and then look for the most compelling topic to highlight in the subject line. When you are done with the body of your email, read it over and pick the "nugget" that will entice your readers to learn more by opening.
Let eXtra Contact help you create subject lines and content that will get your emails opened!
Marketing Tip: Include Your Staff in Your Marketing Plan Strategies
|Your people are unlikely to have all the skills they need to help you implement a marketing plan.
You may not have all the people that you need so you have to consider justifying and obtaining extra.
Customer service is acutely sensitive to staffing and training. Are all your people aware of what your aims are? Do they know what their responsibilities are? How will you measure their performance?
Many of these issues feed back into the business plan under human resources and training, where budgets need to be available to support the investment in these areas.
People are the most important part of your organization, and the success of your marketing activity will stand or fall dependent on how committed and capable your people are in performing their responsibilities.
Invest in your people's development, and ensure that they understand and agree with where the organization is aiming to go. If they do not, then you might want to reconsider where you are going.