'Creating Action'
...From Your Database
eXtra Contact's
 Email Marketing Tips
June 2008
In this issue
Create a reader-friendly format
Which lead generation channel is right for your business?
Success Stories:
"...eXtra Contact offers a hands-on approach..."
Your Most Valuable Assset - Your Database
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Each month we share with you powerful Email Marketing Tips to help you GROW your business! This month is focused on how to 'Create a reader-friendly format.'
Networking Tips, provided by Gail Watson, of eWomen Network focuses in on 'Lead Generation Channels.'  
As a member of the Vancouver Board of Trade, I would like to invite you to a 'Member's Only' reception. Please contact me if you are interested.
"What do you need to sell more?..." Please contact us today for your complimentary 'Sales Action Work Sheet'... to help you sell more!
 Looking forward to hearing from you, Dave
Create a reader-friendly format

You've worked hard to create valuable content, so make sure to put it in a format that is easy to read. Here are a few things to keep in mind when building your email newsletter.

  • Include a table of contents (TOC). When you include a TOC up top, your readers can quickly scan the topics and go directly to the areas of greatest interest.

  • CC TemplatesBalance text and images. Using images to support your topic is a good idea, but because many people have images turned off, make sure your newsletter communicates equally well without them.

  • Leave plenty of whitespace. Resist the urge to fill every nook and cranny of your newsletter with content. Whitespace allows the eyes to rest between the various segments.

  • Watch that length! For a shorter newsletter, include a teaser then drive readers back to your website for a deeper experience. This approach enables you to get valuable click-through reports that show the level of interest in a topic.
Let eXtra Contact help you create a reader-friendly format for your professional email marketing.
Marketing Tip: Which lead generation channel is right for your business?
by Gail Watson, Regional Director, eWomen Network
Visit eWomen Network websiteReaching out to customers with a compelling lead generation message is crucial, but choosing the appropriate lead generation channel to carry that message is equally important.
Here are a few Do's & Don'ts to follow with channel selection approaches:
 Reach: Will you reach enough of your target market for a good return on investment?
 Attraction: Once the message reaches a target customer, will they pay attention and be attracted to it?
 Cost: Have you done a cost-benefit analysis to estimate required frequency of exposure? It'll take more than one exposure for customers to "know" you.

 The usual way: Choosing the channel that everyone else in your industry uses.
 The scattershot way: Trying a little of this, then a bit of that, with no strategy to quantify results.
 The traditional way: Advertising as you always have, even when the results are unknown.
Read the full article to "Find out the best strategy for you."
Success Stories
"eXtra Contact offers a hands-on approach to cultivating relationships. Their industry knowledge and commitment has proven to be an invaluable tool for our company."
- Lori Harman, Posture Perfect Solutions, Evolution Chair
More Testimonials
Your Most Valuable Assset - Your Database
View Service PackagesAt eXtra Contact, we work with you to develop an Action Plan to keep you visual while building credibility with your clients and prospects.
You work hard to meet new contacts & prospects, don't lose touch with them. When they are ready for your business, make sure that you are 'Top of Mind'.

Find out how eXtra Contact's 'Quick Start Introduction' Plan can get you started today!.

Quick Start Introduction includes:
3-Month Action Plan
Constant Contact Set Up
- Website Tags, Welcome Letters, Database Upload
- Newsletter Template
- Business Letter Template
- Sales Follow-Up Letter Template
1st Campaign & Post Analysis

Remember your most valuable asset ...your Database.
eXtra Contact, our success is your success! We look forward to helping you grow your business by keeping you 'top of mind' with your clients & prospects to build relationships & trust through professional email marketing.
Please contact us today for more details and for your complimentary 'Sales Action Work Sheet' ... that will help you sell more!
David Watson, P.Eng.
eXtra Contact
PS Comments or question? I would love to hear from you!
phone: 604-985-3283