Each month we share with you powerful Email Marketing Tips to help you GROW your business! This month is focused on how to 'Create a reader-friendly format.'
provided by Gail Watson, of eWomen Network
focuses in on 'Lead Generation Channels.'
As a member of the Vancouver Board of Trade, I would like to invite you to a 'Member's Only' reception. Please contact me if you are interested.
Looking forward to hearing from you, Dave
|Create a reader-friendly format |
You've worked hard to create valuable content, so make sure to put it in a format that is easy to read. Here are a few things to keep in mind when building your email newsletter.
- Include a table of contents (TOC). When you include a TOC up top, your readers can quickly scan the topics and go directly to the areas of greatest interest.
- Balance text and images. Using images to support your topic is a good idea, but because many people have images turned off, make sure your newsletter communicates equally well without them.
- Leave plenty of whitespace. Resist the urge to fill every nook and cranny of your newsletter with content. Whitespace allows the eyes to rest between the various segments.
- Watch that length! For a shorter newsletter, include a teaser then drive readers back to your website for a deeper experience. This approach enables you to get valuable click-through reports that show the level of interest in a topic.
Let eXtra Contact help you create a reader-friendly format for your professional email marketing.
Marketing Tip: Which lead generation channel is right for your business?
|Reaching out to customers with a compelling lead generation message is crucial, but choosing the appropriate lead generation channel to carry that message is equally important.
Here are a few Do's & Don'ts to follow with channel selection approaches:
Will you reach enough of your target market for a good return on investment?
Once the message reaches a target customer, will they pay attention and be attracted to it?
Have you done a cost-benefit analysis to estimate required frequency of exposure? It'll take more than one exposure for customers to "know" you.Don't
· The usual way:
Choosing the channel that everyone else in your industry uses.
· The scattershot way:
Trying a little of this, then a bit of that, with no strategy to quantify results.
· The traditional way:
Advertising as you always have, even when the results are unknown.
Read the full article to "Find out the best strategy for you."