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Greetings!
Social Media's primary benefit to your communication strategy is its ability to build relationships and communities between individuals who share interests AND who would not be brought together otherwise except for those interests. Read this month featured article to find out more.
I'm happy to connect you to Peggy Richardson, an expert in Social Media and how it can best support your business! You can meet Peggy this Thursday, June 12th at the Surrey eWomen Network Dinner.
Helping you Stay Connected!
Gail
"Gail... Thanks so much for the talk today, you are such an inspiration. You are the type of person that you can tell your craziest dreams and all of a sudden they aren't so crazy..." - Lisa Larter, Parlez Wireless |
| Why Social Media Should Be a Key Ingredient in Your Marketing Mix |
| Let's face it, when it comes to getting and keeping profitable customers there are only four basic components that we can manage:
· Product (your offering: the unique combination of product, service and experience)
· Price (the value that your customer perceives translated into money)
· Distribution (putting your offering within arms reach of the customer)
· Promotion (communicating your offering)
That's all there is to the marketing mix.
And when we skilfully and creatively combine these ingredients in the perfect proportions, Voila! We have a tasty stew of happy customers, happy employees and enough profits to go around as well as to invest in the future.
Of course, it can't be that easy, right? Some of us go wrong by becoming entrenched in traditional marketing strategies. And the rest of us go to the other extreme and become paralyzed by the overwhelming number of tools and Internet applications that seek to bring us together, yet separate us from real face-to-face contact.
Social media has been one of those magical and mysterious technical terms that seemingly everyone under 30 has been all a-twitter about. And those of us over 30 have been curious and more than a little suspicious about.
The challenge that traditional marketers have is in understanding how to use this new "ingredient" in their marketing mix. Is it like a "meat" or just a "spice?"
Read the full article to find out: What role the media should play and 5 Easy Ways to Spice Up Your Mix with Social Media.
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