'Creating Action'
...From Your Database
eXtra Contact's
 Email Marketing Tips
May 2008
In this issue
Tips for Building Your Brand with Email Marketing
Which channel is right for your business?
Success Stories:
"...I received a listing..."
Your Most Valuable Assset - Your Database
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Each month we share with you powerful Email Marketing Tips to help you GROW your business! This month is focused on how to 'Build Your Brand with Email Marketing.'
Networking Tips, provided by Gail Watson, of eWomen Network focuses in on 'Your Self-Awareness Index.'  
"What do you need to sell more?..." Please contact us today for your complimentary 'Sales Action Work Sheet'... to help you sell more!
 Looking forward to hearing from you, Dave
Tips for Building Your Brand with Email Marketing

There are many marketing mediums you can use to build and support your brand. Your goal is to be consistent across all of them. The following tips focus specifically on building your brand with email, but you can apply them to other mediums as well.

Here's a checklist to help you build and create brand consistency with your marketing emails:

  • Include your logo on every communication, located in the same place each time
  • Use the same colors on your website home page, printed collateral, and email templates
    Embed patterns, designs, or images that appear in your website or printed collateral as backgrounds or highlights in your emails
  • Use the same fonts as you use on your website and printed collateral
Let eXtra Contact help you build your brand through professional email marketing.
Marketing Tip: Which channel is right for your business?
by Gail Watson, Regional Director, eWomen Network
Visit eWomen Network websiteReaching out to customers with a compelling lead generation message is crucial, but choosing the appropriate lead generation channel to carry that message is equally important.
Many small businesses struggle with their lead generation activities because the choices are simply overwhelming, and they don't know how to strategize.
Check List:
  • The right channel is as important as the right message.
  • Successful channel selection begins with a thorough understanding of your customers' interests and preferences.
  • Take time to think strategically, fine tune your message, and evaluate the pros and cons of all channels.
  • An effective channel selection strategy involves understanding objective and subjective criteria.
The long list of lead generation channels includes print media, broadcast/electronic media, display ads, direct-response advertising, PR vehicles, and word of mouth referrals.
So which should you employ? ...Read full article to find out what to avoid and what to concentrate on.
Success Stories
"I received a listing for a house in West Vancouver. When I asked why they gave me the listing, the response was 'because Neil, you keep in touch with me.' ...Email marketing works ...thanks eXtra Contact!"
J. Neil Hamilton, Prudential Sussex Realty, West Vancouver

More Testimonials
Your Most Valuable Assset - Your Database
View Service PackagesAt eXtra Contact, we work with you to develop an Action Plan to keep you visual while building credibility with your clients and prospects.
You work hard to meet new contacts & prospects, don't lose touch with them. When they are ready for your business, make sure that you are 'Top of Mind'.

Find out how eXtra Contact's 'Quick Start Introduction' Plan can get you started today!.

Quick Start Introduction includes:
3-Month Action Plan
Constant Contact Set Up
- Website Tags, Welcome Letters, Database Upload
- Newsletter Template
- Business Letter Template
- Sales Follow-Up Letter Template
1st Campaign & Post Analysis

Remember your most valuable asset ...your Database.
eXtra Contact, our success is your success! We look forward to helping you grow your business by keeping you 'top of mind' with your clients & prospects to build relationships & trust through professional email marketing.
Please contact us today for more details and for your complimentary 'Sales Action Work Sheet' ... that will help you sell more!
David Watson, P.Eng.
eXtra Contact
PS Comments or question? I would love to hear from you!
phone: 604-985-3283