Each month we share with you powerful Email Marketing Tips to help you GROW your business! This month is focused on how to 'Build Your Brand with Email Marketing.'
provided by Gail Watson, of eWomen Network
focuses in on 'Your Self-Awareness Index.
Looking forward to hearing from you, Dave
|Tips for Building Your Brand with Email Marketing|
There are many marketing mediums you can use to build and support your brand. Your goal is to be consistent across all of them. The following tips focus specifically on building your brand with email, but you can apply them to other mediums as well.
Here's a checklist to help you build and create brand consistency with your marketing emails:
Include your logo on every communication, located in the same place each time
Use the same colors on your website home page, printed collateral, and email templates
Embed patterns, designs, or images that appear in your website or printed collateral as backgrounds or highlights in your emails
Use the same fonts as you use on your website and printed collateral
Let eXtra Contact help you build your brand through professional email marketing.
Marketing Tip: Which channel is right for your business?
|Reaching out to customers with a compelling lead generation message is crucial, but choosing the appropriate lead generation channel to carry that message is equally important.
Many small businesses struggle with their lead generation activities because the choices are simply overwhelming, and they don't know how to strategize.
- The right channel is as important as the right message.
- Successful channel selection begins with a thorough understanding of your customers' interests and preferences.
- Take time to think strategically, fine tune your message, and evaluate the pros and cons of all channels.
- An effective channel selection strategy involves understanding objective and subjective criteria.
The long list of lead generation channels includes print media, broadcast/electronic media, display ads, direct-response advertising, PR vehicles, and word of mouth referrals.
So which should you employ? ...Read full article
to find out what to avoid and what to concentrate on.
"I received a listing for a house in West Vancouver. When I asked why they gave me the listing, the response was 'because Neil, you keep in touch with me.' ...Email marketing works ...thanks eXtra Contact!"