Down to the homestretch of 2007... one of the busiest times of the year for most businesses. Look at your targeted results for this year and think about what you will change in next years plan.
Each month we share with you powerful Email Marketing Tips to help you GROW your business! This month is about 'Email marketing for the holiday season.'
In conjunction with the personal contact, sending a holiday email campaign is an excellent way for you to stay connected with your customers, clients, donors, prospects and others on your list.
Networking Tips, provided by Gail Watson, of eWomen Network focuses in on 'top 10 'Keep in Touch' marketing tips.' As well, Gail utilizes her strong sales & marketing skills in creating Action Plans that get results for eXtra Contact clients.
Looking forward to hearing from you,
|Email Marketing for the Holiday Season|
Based on your business or organization type here are some creative ways you can incorporate Email Marketing into your holiday communications plan.
Business to Business: In the B2B world it's more about making a personal connection and showing gratitude than closing the sale.
Send a customized/personalized holiday e-card - An easy, effective & affordable way to connect with your database. You can include a photo of your staff, a note or a short story that helps to build a connection at the same time as you express the sentiments of the season.
Send an email invitation - Planning a holiday get-together for your customers? Invite them with an email invitation. You can also use email to send confirmations or updates in addition to paper invitations.
Make a charitable donation - You can tell them about it in a holiday-themed email card.
Networking Tip: Top 10 'Keep in Touch' marketing tips
Top 10 keep in touch marketing tips:
1) Follow Up - Follow up promptly after meetings. Let people know that it was nice to meet them & that you enjoyed learning about their business. Thank them for their time.
2) Stay in touch with notes and cards to prospects at regular intervals - frequently - at least 4-6 times a year.
3) Send unexpected cards. There's a lot of power in sending a card to someone just to let them know you were thinking about them.
4) The Attitude of Gratitude. Thank customers when they buy from you. Thank those who give you referrals. Thank people who give generously of their time and effort. Say thanks when people give you their time for an appointment. Thank the media when they do a story on you. And say thank you when someone gives you really exceptional service.
5) Re-ignite relationships. If you haven't heard from a customer in a while, let them know that you miss them and are interested in how they are doing and if you can help.
to read 5 more tips plus the full article 'Tis the season to stay in touch.'