'Creating Action'
...From Your Database
eXtra Contact's
 Email Marketing Tips
November 2007
In this issue
Email Marketing for the Holiday Season
Top 10 'keep in touch' marketing tips
Success Stories
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Vancouver Board of Trade
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Email Marketing Tips
Contact UsDown to the homestretch of 2007... one of the busiest times of the year for most businesses. Look at your targeted results for this year and think about what you will change in next years plan.
Each month we share with you powerful Email Marketing Tips to help you GROW your business! This month is about 'Email marketing for the holiday season.'
In conjunction with the personal contact, sending a holiday email campaign is an excellent way for you to stay connected with your customers, clients, donors, prospects and others on your list.
Networking Tips, provided by Gail Watson, of eWomen Network focuses in on 'top 10 'Keep in Touch' marketing tips.' As well, Gail utilizes her strong sales & marketing skills in creating Action Plans that get results for eXtra Contact clients. 
"What do you need to sell more?..." Please contact us today for your complimentary 'Sales Action Work Sheet'... that will help you sell more!
Looking forward to hearing from you,
Email Marketing for the Holiday Season

Based on your business or organization type here are some creative ways you can incorporate Email Marketing into your holiday communications plan.


Business to Business: In the B2B world it's more about making a personal connection and showing gratitude than closing the sale.


Send a customized/personalized holiday e-card - An easy, effective & affordable way to connect with your database. You can include a photo of your staff, a note or a short story that helps to build a connection at the same time as you express the sentiments of the season.

Send an email invitation - Planning a holiday get-together for your customers? Invite them with an email invitation. You can also use email to send confirmations or updates in addition to paper invitations.

Make a charitable donation - You can tell them about it in a holiday-themed email card.
Networking Tip: Top 10 'Keep in Touch' marketing tips
by Gail Watson, Regional Director, eWomen Network
Visit eWomen Network websiteTop 10 keep in touch marketing tips:

1) Follow Up - Follow up promptly after meetings. Let people know that it was nice to meet them & that you enjoyed learning about their business. Thank them for their time.

2) Stay in touch with notes and cards to prospects at regular intervals - frequently - at least 4-6 times a year.

3) Send unexpected cards. There's a lot of power in sending a card to someone just to let them know you were thinking about them.

4) The Attitude of Gratitude. Thank customers when they buy from you. Thank those who give you referrals. Thank people who give generously of their time and effort. Say thanks when people give you their time for an appointment. Thank the media when they do a story on you. And say thank you when someone gives you really exceptional service.

5) Re-ignite relationships. If you haven't heard from a customer in a while, let them know that you miss them and are interested in how they are doing and if you can help.

Click here to read 5 more tips plus the full article 'Tis the season to stay in touch.'
Success Stories
"Have you thought about sending a newsletter to your clients but don't know how to go about it?
I would like to recommend eXtra Contact. They make it so easy. I pay a small monthly fee to have this service plus the cost of Dave's time, leaving me with time to do my business and not have to learn yet another program. He's reliable, patient and very helpful with putting the newsletter together. I can even track how many people read the newsletter and if anyone opts out.
Don't waste valuable working time trying to do this yourself.
Contact Dave and start a newsletter or email campaign today."
Glennis Deslippe BSN, RHU
Account Manager, Group Benefits
eXtra Contact Update - Do you have a Follow Up Strategy?
XC logo may07
Special November/December 2007 Offer:
  • Do you have a newsletter?
  • Needing a Follow Up Strategy?

Professional Email Marketing is your most  EASY, EFFECTIVE and AFFORDABLE way to keep you TOP OF MIND with your customers and prospects.

Get launched with a...
Personal Branded Strategy,
a 3-month Sales Action Plan,
and a Business Letter Kit to help you follow up.   
PLUS, we'll do all the technical work in setting you up, design a customized newsletter and send out your very first newsletter!  
A regular value of $2200.00, this Quick Start Newsletter Package is only $1500.00!   SAVE $700.00 !!
Learn more about keeping 'Top of Mind' with your prospects and clients!
Offer expires December 31, 2007
eXtra Contact, our success is your success! We look forward to helping you grow your business by keeping you 'top of mind' with your clients & prospects to build relationships & trust through professional email marketing.
Please contact us today for more details and for your complimentary 'Sales Action Work Sheet' ... that will help you sell more!
David Watson, P.Eng.
eXtra Contact
PS Comments or question? I would love to hear from you!
phone: 604-985-3283