'Creating Action'
...From Your Database
eXtra Contact's
 Email Marketing Tips
October 2007
In this issue
Proper Email Etiquette
Networking Tip: How to Improve Tradeshow Results
Success Stories
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Thursday, October 18th
Problem solving, implementation and creative skills,
Guest Speaker:
Nancy Fraser

Vancouver Board of Trade
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Happy Thanksgiving... one of the most underrated holidays. Make a point this XC logo may07year to give thanks to your family, friends and colleagues that add a little something to your life. All of you... "Thank you! "
Each month we share with you powerful Email Marketing Tips to help YOU grow your business! This month is about 'Proper email Etiquette'
for you day-to-day emails.
Networking Tips, provided by Gail Watson, of eWomen Network focuses in on 'How to improve your tradeshow results.' As well, Gail utilizes her strong sales & marketing skills in creating Action Plans for eXtra Contact clients. 
"What do you need to sell more?..." Please contact us today for your complimentary 'Sales Action Work Sheet'... that will help you sell more!
Looking forward to hearing from you,
Proper Email Etiquette

Email has become the number one form of communication. Here are your top five 'Do's and Do Not's' when it comes to email etiquette.

  • Do use, for companies, an email letter head.
  • Do use Dear, Hi, Hello, Greetings; followed by the by the recipient's name.
  • Do use proper spelling, grammar & punctuation
  • Do use the bcc field or do a mail merge; Better yet use an Email Service Provider
  • Do add a 'Signature Line' under your name. Include your phone, email and website. Most systems will automate this for you.
    Do Not's:
  • Do not attach unnecessary files.
  • Do not request 'delivery and read receipts.'
  • Do not use long sentences and paragraphs.
  • Do not use elaborate formatting.
  • Do not use email to discuss confidential information.
    Networking Tip: Improve Tradeshow Results
    by Gail Watson, Regional Director, eWomen Network
    eWN Event Page - Gail watson
    11 low or no cost ways to improve your next tradeshow:

    11. Research the show BEFORE you commit: Does it attract a large number of people from your target audience?
    10. Send e-mail reminders to loyal customers and strong prospects before the show, urging them to stop by your booth.
    9. Define goals and objectives for show participation.
    8. Share these goals and objectives with your booth staff. They can't achieve your goals and objectives if they don't know what they are.
    7. Stress the value of friendly greetings, polite manners, and appropriate body language.
    6. Take the time to familiarize your team with the lead collection technology you'll be using before the show.
    5. Make sure at least some of the people going to the show are prepared to answer technical questions.
    4. Send friendly, personable people with a genuine enthusiasm for your company, its products and services.
    3. Don't forget the shoes, hair, and accessories: people notice details.
    2. Two words: Breath Mints.
    #1 Tip - Establish a follow up protocol for hot leads, promising prospects, and likely customers. Use this protocol to turn leads into sales.
    Success Stories
    "My client's have commented on how professional my Newsletters look. I picked up three new clients after my first newsletter from subscribers calling me. I should have started years ago."
    ... JR, CPGA Golf Professional,
    eXtra Contact Update - Do you already have a Newsletter?
    XC logo may07
    Special October Offer:
    • Do you have a newsletter?
    • Are you communication with your contacts regulary?
    • Do you know if they are reading  and interested in your content?
    Send us your newsletter (electronic or print copy) and receive 'tips and tricks' to help increase the readership specific to your newsletter and emails!   This is a customized service so that your communications will benefit!

    SAVE $20.00  Our $99.00 rate has been reduced to ONLY $79.00 the first 15 who send in their newsletter!
    Learn more about keeping your readers interested and providing great information! Email Dave now!
    eXtra Contact, our success is your success! We look forward to helping you grow your business by keeping you 'top of mind' with your clients & prospects to build relationships & trust through professional email marketing.
    Please contact us today for more details and for your complimentary 'Sales Action Work Sheet' ... that will help you sell more!
    David Watson, P.Eng.
    eXtra Contact
    PS Comments or question? I would love to hear from you!
    phone: 604-985-3283