Despite Increases In Email Spam, Canadian's Willingness To Subscribe To Permission Based Email Continues
Did you know that 66% of Canadians prefer communicating via email, yet we have a hard time keeping up as spam is the primary culprit.
Despite the continued and increasing influx of spam, Canadian's appetite for permission-based email continues to increase, as nearly eight-in-ten (79%) have registered with at least one website to receive e-mails.
Canadian's willingness to provide one's e-mail address to a website continues to increase!
Although companies have had success in enticing internet users to register on their website to receive e-mails, many are also deregistering from sites as well, stating a variety of reasons including a loss of interest (43%); the inability to deal with e-mail volume or no time to read the emails (25%); and, too much junk mail or irrelevant information (22%).
Research says, "The challenge for marketers is clear; to keep Canadians interested in your email communications, you must be relevant and engaging, and find an appropriate frequency for your communication.
Striking the right balance of relevancy and frequency is critical to your email marketing success. If you don't understand the needs of your audience, the ultimate penalty is similar to the treatment of spam, and that is a lost customer at the simple click of a mouse."
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