August a great month to do some updating with those little jobs that need to get done.
Here is a quick and VERY IMPORTANT one to that will take you less than 5 minutes to have a whole years worth of new marketing material!
PRO ACTIVE SALES ACTION WITH YOUR CUSTOMERS - TESTIMONIALS
As testimonials are key for your website and newsletter, keeping them fresh is an important process.
Its always a compliment to be featured on another's website. Think about how you feature your clients today... is there a way to link directly to them? How can you partner with them to leverage one another's connections? Would you be comfortable using each of your customers as a reference?
In efforts to keep your newsletters and web fresh and exciting, send out an email to all your clients and customers requesting a testimony from them. If appropriate request a j.peg of their logo and/or picture.
Keep your testimonials quantitative. For example:
· "As a result of working with YOUR NAME/BUSINESS NAME, my revenue has increased by X% over last year."
· "With the help of NAME/BUSINESS NAME I have improved my (weight/web/sales/team/ your service..) results by X%"
· "My experience with NAME/BUSINESS NAME this past year has resulted in xxxxx"
Testimonials are the PROOF in your sales cycle and are very important to have.
Send an email out to all your customers on Monday, and have your testimonials all in by Friday. DONE!!
I welcome your participation as this newsletter is for you.
Helping you Stay Connected!
"As soon as I heard the philosophy behind eWomenNetwork, long before the first event, I knew that it was something I wanted and needed to be a part of..." - Monica Hall