'Creating Action'
...From Your Database
eXtra Contact's
 Email Marketing Tips
August 2007
In this issue
Why use an approved Bulk Email Provider?
Networking Tip
Success Stories
eXtra Contact News
eXtra Contact
Website Links
Upcoming Events
eWomen Network
Thursday, September 20th
The 5 Deadly Sins of Business Development
Guest Speaker:
Fiona Walsh

Vancouver Board of Trade
Events & Activities
"I would love to invite you to an upcoming 'members only' event as my guest. If interested, please contact Dave."
Quick Links

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Email Marketing Tips
XC logo may07Each month we share with you powerful Email Marketing Tips to help YOU grow your business! This month is about 'Using an approved Bulk Email Provider.'
We have added an area on Networking Tips, provided by Gail Watson, of eWomen Network. This month is about 'Travelling the Entrepreneurial Road.' As well, Gail utilizes her strong sales & marketing skills in creating Action Plans for eXtra Contact clients. 
"What do you need to sell more?..." Please contact us today for your complimentary 'Sales Action Work Sheet'... that will help you sell more!
Looking forward to hearing from you,
Why use an approved Bulk Email Provider

Using your standard email client (e.g. Outlook, Hotmail, AOL MailSM, Yahoo etc.) to send bulk emails thru a Bcc text or HTML message to your list is not doing email marketing well.


They are not designed for bulk email marketing and therefore has significant limitations that can actually undermine vs. aid your email marketing efforts. Many email clients and most ISPs limit the number of emails that you can send at one time and guard against bulk emailing, as it is often spam.


Approved Bulk Mailer services typically have strong relationships with ISPs and are able to send bulk email. With many services, while your email address is listed as both the "from", and "reply to" address, the email is actually being sent by the email marketing service's server which is recognized by the ISPs, therefore higher delivery rates


Because email marketing service providers are responsible for ensuring their customers' compliance, they worry about the law and ensure that their services are up-to-date on compliance.

Networking Tip: Travelling the Entrepreneurial Road
by Gail Watson, Regional Director, eWomen Network
eWN Event Page - Gail watsonAs we travel along the entrepreneurial road we have many beautiful moments and we also encounter many obstacles or road blocks. We can get stuck somewhere along the way, and simply feel like abandoning the journey.
Easy Fix: I just calculated that I have met 1,185 people in the last 12 months. These people were all at networking events. What does that mean to your business if you could meet close to 100 NEW people every single month!
Just because you had a great idea, and decided to go into business for yourself, doesn't mean that as soon as you open your doors the customers will come racing in. You need to go to them.
Make networking events part of YOUR marketing plan. You can be assured that every month NEW faces are available to meet you, all you have to do is SHOW UP!

If your wanting to start creating more cash flow for you business today make this 1 commitment. Write the events in your calendar for the next 6 months, plan your time accordingly and make sure that you can say at the end of next year that you are meeting 100 people a month too.
Success Stories
"Over the past few months, eXtra Contact has been invaluable in the introduction and instruction in the use of Constant Contact's system for maintaining contact with our hundreds of new and existing clientele.
In each of our email campaigns we were able to see results immediately and were comforted by the trackable zero-spam and only one 'opt-out' response. If you want to maintain contact with hundreds of people, this is it. Period."
'Hold Gold"
eXtra Contact News Release - August 2007

North Vancouver, BC - eXtra Contact, a provider of email marketing solutions announces the launch of the Quick Start email marketing Action Plan. This plan includes everything the online marketer needs to get up and running with all the right elements included in their campaign to generate results.


Direct email marketing is an economical solution to the dilemma of how to keep sales coming in at the same time as you, and/or your sales team is busy looking after your current customers. "54% of small businesses surveyed rated e-mail as The top online promotion to drive site visitors and customers to their web sites and storefronts." reports DMA Interactive. It's 15 times cheaper to sell to an existing customer or one you already have email contact information for than it is to go out and get a new customer.


How are you going to keep in touch with prospects you meet if you have no economical way of keeping in touch with them?


eXtra Contact noticed that many of the entrepreneurs and small businesses they work with have trouble deciding what is most important to happen next, so they developed this Quick Start introduction to email marketing and included business letter templates, follow up templates and most important a detailed Marketing Action Plan of what needs to happen and when. Once set up, a do-it-yourself entrepreneur or small business can implement the plan themselves or work with eXtra Contact to ensure they stay on track.


Other key elements of the service are the one on one process eXtra Contact takes clients through to identify a niche or a unique quality of the brand that will make them stand out in the marketplace utilizing an email marketing campaign and post analysis to identify what's working and what needs to change.
eXtra Contact, our success is your success! We look forward to helping you grow your business by keeping you 'top of mind' with your clients & prospects to build relationships & trust through professional email marketing.
Please contact us today for more details and for your complimentary 'Sales Action Work Sheet' ... that will help you sell more!
David Watson, P.Eng.
eXtra Contact
PS Comments or question? I would love to hear from you!
phone: 604-985-3283