Email is an easy and inexpensive way of establishing early and long lasting relationships with your prospects and customers.
The benefits of these relationships are far reaching. When you inform and educate prospects and customers, they begin to perceive you as capable of addressing their needs.
Even better, they may look to you as an expert!
This develops trust, opens the door to two-way communication and allows them to share their pain points with you.
In the process, you may discover hidden sales opportunities that you may not be addressing.
Using the information you gain from your prospects and customers, you will be able to better serve their ongoing needs, hone your unique selling proposition and slowly close the door on your competitors.