'Creating Action'
...From Your Database
eXtra Contact's
 Email Marketing Tips
June 2007
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Email Marketing Tips
In this issue
Turning your website traffic into customers
Quick Tip: 'Where to obtain an email address'
Success Stories: Bella Candela
eXtra Contact News
Contact Us
eXtra Contact
Website Links
Upcoming Events
eWomen Network
Thursday, June 14th
'How to Avoid the 7 Critical Mistakes Most Business Owners Make!'
Guest Speaker:
Kerry Brown
Vancouver Board of Trade
Events & Activities
"I would love to invite you to an upcoming event as my guest. If interested, please contact me."
Quick Links
DW Wall St.
Each month we share with you powerful Email Marketing Tips to help YOU grow your business! This month is about 'Turning your  website traffic into customers.'
eXtra Contact, our success is your success! We look forward to helping you grow your business by keeping you in-touch with your Clients & Prospects to build relationships & trust.

We provide you a professional email marketing service and ensure you avoid the typical mistakes people make with online communications.
Please contact us today for your complimentary 'Sales Action Work Sheet'... that will help you sell more!
...Looking forward to hearing from you,
Turning your website traffic into customers
A site visitor is a terrible thing to waste!

If you're not collecting email addresses on your website (and anywhere else you can), you are missing out on opportunities to turn one-time visitors into your best customers.
No matter how they found you - maybe you placed a banner ad or two, distributed a flyer or from a networking event - if you're not providing a way for customers and visitors to express interest in hearing from you in the future, your marketing effort was nothing more than a one-shot deal.
Don't hide it! - Place your email list sign-up on your homepage above the fold. Place it on as many pages where it will fit, like 'news' or 'contact us.'
Make it quick and painless - Just get the email address to start. Your visitors' and customers' trust must be earned and this only happens over time.
Make your privacy policy clear up front - Make sure they understand how you will be using their email address, that it won't be sold or traded and that they can decide to "opt-out" of further communications at any time.
Create an incentive - If the lure of important tips or promotions isn't enough, email list sign-up success can be achieved with sweepstakes or drawings. Make sure your incentive is closely related to your product or service. That way, you'll end up with an audience interested in you, not just the latest gadget.
Make your site traffic work for you by building your own opt-in email list and communicating with your visitors and customers.
By having an email marketing method in place you will have more of an incentive to grow your list and put a place  and purpose to those contacts you meet.
Quick Tip: 'Where to obtain an email address'
No matter what kind of business you're in and no matter what your size, your goal should be to make the most of every visitor and every customer.
Ask for email addresses at every point of customer contact:
  • On your company website
  • In a guest book
  • On customer service or support calls
  • On invoices, brochures, customer surveys, feedback forms
  • At tradeshows or events
Success Stories: Bella Candela
Bella Candela 
"WOW! We can't believe how many people have responded to our first ever e-zine! And not only did they read the letter but they clicked on the links and toured my website. We received several reservations also and it was great to use your advice for tracking where these came from.

We can't wait to send out the second letter to let people know about our Grand Opening for Brunch, the newly launched Bella Candela VIP Movie Club, and our latest art exhibit going up in the restaurant.

We couldn't have done it without your persistent hard work and dedication. Thanks for making our business your business!!!

 ...Alvaro Peralta, President
Alvola Food Services, dba Bella Candela Restaurant

Located in lower Lonsdale, Bella Candela is 'The  Funkiest Pizzeria on the North Shore.'

More Testimonials

eXtra Contact News

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At eXtra Contact, we work with you to develop an Action Plan to utilize your database to help meet your company goals & objectives.

You work hard to meet new contacts & prospects, don't lose touch with them. When they are ready for your business, make sure that you are 'Top of Mind'.

In addition to our 'Full Service' & 'Do-It-Yourself' programs, eXtra Contact has now introduced their 'Quick Start Introduction' Plan.

Quick Start Introduction includes:
3-Month Action Plan
Constant Contact Set Up
- Website Tags, Welcome Letters, Database Upload
- Newsletter Template
- Business Letter Template
- Sales Follow-Up Letter Template
1st Campaign & Post Analysis

Remember your most valuable asset... your Database.

Contact us today for more details and for your complimentary 'Sales Action Work Sheet' ... that will help you sell more!
David Watson, P.Eng.
eXtra Contact
PS Comments or question? I would love to hear from you!
phone: 604-985-3283