'Creating Action'
...from your Database
eXtra Contact's Monthly
Email Marketing Tips - February 2007
In This Issue
Email Marketing Tips!
Quick Links
Greetings!
DW Wall St.

Each month I share with you powerful Email Marketing Tips to help YOU grow your business! This month is about enhancing your emailing efforts by asking yourself, "Are my emails getting through?" and are you tracking this information.

At eXtra Contact, our success is your success! We look forward to helping you grow your business by building stronger relationships with your Clients & Prospects, while enjoying the benefits of more sales, a larger database and avoiding the typical mistakes people make with online communications.

Contact us today for your complimentary 'Sales Action Work Sheet'... that will help you sell more! ...Looking forward to hear from you,

Dave

Many email clients and most ISPs limit the number of emails that you can send at one time. Further, most ISPs guard against bulk emailing, as it is often spam. Legitimate services typically have strong relationships with ISPs and are able to send bulk email.

A good email marketing service such as Constant Contact, maintains strong permission policies and has an active anti-blocking team working with receiving ISPs on your behalf to ensure that your email is delivered.

For those of you using Outlook or another email client, mistakes can happen. Perhaps the most common mistake is exposing your entire list in the 'To: line', which violates all of your list members? confidentiality and exposes their email addresses. In addition, failure to include unsubscribe instructions, an unsubscribe link or a physical mailing address is now against the law.

Many services report the number of emails sent, opened, who opened, who clicked through and which links they clicked on. Reports also show new subscribes, unsubscribes, bounces and formal spam complaints. These reports help you track and measure your success, target more effectively, determine warm leads and improve your results over time.

An important note: What you don?t know can hurt you.
If your email is being filtered, check your from line, subject line and email copy and avoid using key words that might look like spam:

  • ALL CAPITAL LETTERS
  • Excessive punctuation
  • Excessive use of 'click here,' $$, and other symbols
  • The words free, guarantee, spam, sex, etc.

" My customer's have commented on how professional my newsletter looks and I have picked up three new customers the day after my first newsletter went out.

I couldn't of done it without eXtra Contact's help. I'm looking forward to next month."

JR Watson, CPGA Golf Professional

Looking to improve your golf game. Sign up for 'The King's Golf Tips' at KingGolf.ca

At eXtra Contact, we work with you to develop a 2007 Action Plan to utilize your database to meet your company goals & objectives. Start today and see 2007 be a breakout year!

Through professional email marketing (Newsletters, Announcements, Invitations, Press Releases, etc) we help you build stronger relationships with your existing clients to gain repeat business, educate them on your full scope of products/services and encourage referrals to friends or colleagues that would also benefit from doing business with your company.

Let eXtra Contact work with you to develop an Action Plan for 2007 and implement it as well!

Remember your most valuable asset ...your Database.

Contact us today for your complimentary 'Sales Action Work Sheet' ... that will help you sell more!

Happy Valentine's Day!
Dave

Dave Watson
eXtra Contact

PS Comments or question? I would love to hear from you!

phone: 604-985-3283
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