Riding The Social Media Tidal Wave To Drive B2B Selling EffectivenessDan:
In your recent "Consulting With CxO's" workshop you mentioned the importance of using social media when working with senior executives. I log on to Facebook for personal exchanges. Since you recommended LinkedIn I constructed and posted a short bio on that site. Can you tell me how to maximize my use of these tools?
Thanks,
Peter
San Francisco, CA
Peter:
Excellent question! You inspired us to help readers understand the amazing transformation of the profession of selling that is happening now! Technological advances have revamped the way we communicate, build trust and develop relationships.
Will this mean the end to sales as we know it? No way. Despite what some people say, I believe that sales and sales superstars will always be needed. Remember the famous saying that "Nothing happens until somebody sells something." But sales as a profession is changing, and fast! To keep up, superstars must act like a chameleon, adapting to suit the needs and communication preferences of their clients.
I recently collaborated with a friend and colleague, Jacco Vander Kooj, to create a high level overview of the changes taking place in our profession. To better understand what is happening in our field, why, and what should be done, please click HERE. (In the bottom right hand corner of the video display window click on the button which will allow you to view the presentation in full screen mode.)
Good Luck and Close 'Em!
PS For Dan's previous TTS Newsletters click
HERE.
P.S.T. Be sure to visit www.salesstrategizer.com for the new Sales Strategizer-Pro iPhone app. The Sales Strategizer-Pro offers the following unique benefits to sales managers and representatives:
- Analyzes data input to provide intelligence in the form of recommendations for the proper major account sales strategy (strategies) to employ
- Consolidates user inputs to illustrate the chances of winning with an indicator gauge and digital readout
- Submits "red flag" coaching feedback with action items to improve chances of winning
- Coaches and explains why inputs are critical by providing hyperlinks in each question
- Presents a simple and concise summary report to facilitate coaching & major account review
- Provides summary report e-mail capability for sharing and printing
- Creates a database to store account Strategizer results for subsequent updates and modifications
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