Snowfly eNewsletter:  Incentive Tips, Advice, and Research

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Greetings!

 

Twelve years ago, Snowfly, Inc. had the audacity to suggest that computer games could be introduced in a workplace environment in a manner that would not only improve employee morale, but would actually increase performance.  To say that we were ridiculed would be an understatement.  A typical reaction was "Listen pal, are you out of your mind? We pay people to work, not play games."

I have often thought of the German philosopher, Arthur Schopenhauer, who said, "All truth passes through three stages. First, it is ridiculed. Second, it is violently opposed. Third, it is accepted as being self-evident."

Then destiny led us to Mr. Dwayne Tucker, who was at the time Sr. Vice President for a Fortune 1000 data processing conglomerate.  He thought our game ideas were a perfect application for a large portion of his workforce who were employed in sedentary jobs with few opportunities for daily motivation.  He was right!  His company still uses Snowfly today!

Now, the concept of introducing games into a work environment is referred to as "Gameification."  The concept has grown rapidly and now there is even an annual international "Gameifcation" conference that attracts thousands of attendees. A recent article in the Los Angeles Times reported that gameification expenditures will increase from 100 million dollars in 2010 to over 2.8 billion in 2015.  A 2000% increase!  Wow!

In 2011, Snowfly passed the 25,000,000 games-played benchmark. We are very proud to be a pioneer and active participant in the "Gameification" of America's workplace.

 

Brooks Mitchell

Founder-Snowfly Incentives

Employee Motivation 101: Never give Incentives for "Free" 
A very fitting artcicle for the holiday season.  This is an entertaining but true true story told by Snowfly Founder Brooks Mitchell about the negative effects that can occur if you give employees a "free" reward...[more]
Wall Street Journal Article Validates Snowfly's Aprroach to Employee Incentives article Headline
The article Latest Game Theory: Mixing Work and Play which recently appeared in The Wall Street Journal has further validated Snowfly's "game-based" approach to improving morale and motivating employees to higher levels of performance and ...[more]
 
Snowfly HQ Moves to Fort Collins CO

FORT COLLINS, COLO. - October 31, 2011-Snowfly, a full-service recognition and incentive company previously based out of the small college town of Laramie, Wyo., has recently moved its operational headquarters to 330 E. Mulberry St., Fort Collins, Colo. 80524. Fort Collins, located.....[more]

Research: Integrate Incentives into Corporate Wellness Programs

According to a recent study by Incentive Research Foundation (IRF) one of the most effective ways that companies can get their employees to live a healthier life style is to integrate employee incentives into corporate sponsored wellness programs...[more]

Using "The Power of Small Wins" to Reduce New Hire Turnover

If your organization operates as a profit center (sells, renews, retains, upgrades, converts, collects, or solicits), improving retention of newly hired employees will have an immediate impact on your bottom line...[more]