Snowfly eNewsletter:  Incentive Tips, Advice, and Research

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Greetings!


A few weeks ago, someone sent me a copy of their incentive check from one of the world's largest corporations. I can't tell you the name of the company (because I really would like to get them using Snowfly and this story would embarrass them), but I promise that you would immediately recognize it. Their 2010 sales were over 100 billion dollars.

 

The check was the employee's incentive reward for a sales lead. It was for four cents. I am not kidding, it was for four cents!!!! Now honestly, do you think this check really motivated the recipient? I maintain that not only did this check not motivate the employee, it insulted him! Refereed academic research has shown that one third of all incentive programs actually decrease performance; a situation like this is a classic example.

 

True story, you can't make stuff like this up.  Hope you enjoy our newsletter. Happy Spring,

 

Tyler Mitchell

President-Snowfly Incentives

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