|Email Marketing - Improve email open rates |
What's a Good Open Rate?
There isn't a "one size fits all" standard for judging email open rates. They vary by industry. Here is a sample of open rates for the dental industry. (Source: Constant Contact)
Category Open Bounce Click Through
Manufacturing & Distribution 18.6% 10.8% 12.6%
Dental Services 18.0% 9.8% 12.8%
Products & Services 15.8% 10.2% 12.6%
Consultant 14.9% 12.2% 10.6%
Education & Services 19.0% 9.4% 13.5%
Email open rates aren't magic. Setting up an email to get more opens is as simple as trying these suggestions. Read more.
|Managing People - Prepare for the turnover tsunami|
The latest employment news from the Bureau of Labor Statistics reveals a surprising trend that could be very bad news for small-business owners, depending on whether you're trying to hire employees -- or hang on to the ones you have.
More Americans are Quitting Their Jobs
Still not convinced that your employees are eager to move on?
Consider this surprising news: More people quit their jobs in February, March and April than were laid off, according to the Bureau of Labor Statistics. The last time resignations outnumbered layoffs was late 2008. Almost 2 million people quit their jobs in April (the highest number in over a year); 1.75 million were laid off (the lowest figure since January 2007).
Although hiring has been flat at about 3.3 percent since the start of the recession, the increased resignations show employees are feeling confident about finding better jobs. If "overworked, underpaid and stressed out" describes your staff right now, you'd better make some changes before it's too late. Read the full story.
Sales & Customer Relation - Sales prospecting in today's economy
Effective selling begins with prospecting and qualifying - the disciplined, highly structures approach for knowing when, where, and why to focus your selling efforts on certain opportunities.
Prospecting and qualifying presents strategies for systematically sorting potential accounts and opportunities into highly manageable groups that reflect a reasonable probability of resulting in win-win outcomes.
Sales professionals are learning to do more with less. The resources and tools, which used to be readily available, are often no longer there. Fewer resources are forcing sales professionals to apply the limited resources at hand to pursue fewer opportunities.
To survive in our current economic conditions, you must adapt to changing buyer requirements and expectations. Those who have turned adversity into prosperity are differentiating themselves in the minds of buyers. They are quickly and more deeply understanding the true wants and desires of their customers. Read more.