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In This Issue
17 Tips on How ti Effectively Solicit and Gather Customers Quotes
Email Marketing - Handy Hints
State of the Dental Laboratory Industry - Changes & Statistics
A Way Out of the Resu-Mess
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The Interactive Marketing e-Book

Click here to download the e-book 


It's all about the journey.
 

   

Interactive marketing means engaging each customer and prospect in a cross-channel dialogue that builds upon his or her past and current behavior.

 

As you travel through this eBook and upcoming communications you can explore the Interactive Marketing essentials of cross channel marketing, sophisticated email marketing, proven website personalization strategies, and new approaches to data that will improve your ability to market
to individuals or specific segments of customers and prospects.  

 

Download your personal copy of this e-book. Click here. 

 

Business Dictionary




What is key performance indicators (KPI)    

 

Key business statistics such as number of new orders, cash collection efficiency, and return on investment (ROI), which measure a firm's performance in critical areas.

 

 

KPIs show the progress (or lack of it) toward realizing the firm's objectives or strategic plans by monitoring activities which (if not properly performed) would likely cause severe losses or outright failure.

 


Hints & Tips

 

Don't Try to Hide Negative Feedback  

 

Face negative feedback head on instead of shying away from it.  

 

Addressing customer concerns builds trust, helps diffuse a tense situation and can help you win back an upset customer.  

 

Even better, it gives your brand advocates a chance to come to your defense.  

Nicolas Azar
Nick Azar is Managing Director/Partner of Azar and Associates, a full service business consulting and executive coaching firm specializing in the dental industry.  Visit our website, or E-mail Nick.

  

The Dental Post's
BUSINESS INTELLIGENCE FOR TODAY'S LEADERS  
Greetings!

17 Tips on How to Effectively Solicit and Gather Customers Quotes 
















When was the last time you talked with the people who buy your
products and service's, and pay your salary? I mean a face-to-face or voice-to-voice conversation with those good people that keeps you in business.

Customers are your expert witnesses-people who can provide you with marketing intelligence that result in marketing breakthroughs.  Read the full article.

 

Email Marketing - Handy Hints 

Getting going with Email Marketing

We can all learn from another company's experience and benefits from the email marketing knowledge they have gained through their own trial and error. Our managing director and business consultant, Nick Azar, tells his story and gives us some practical advise on email marketing.

In June of 2011, I decided to test the old principal "a down economy is the best time to start a new venture" and launched a business newsletter focused on providing business intelligence to dental and medical business leaders.

  


Almost immediately, I made my first decision - and by far one of my best. I decided to launch my newsletter using email marketing. I'm proud to say that our first email campaign was quite successful - inexpensive, and most importantly, effective. Read the full story.

State of the Dental Laboratory Industry - Changes & Statistics.

At a recent summit held in Chicago, IL, industry leaders discussed the current and future changes, and it's impact on the dental laboratory industry in 2012, and beyond. The summit was titled "How to control the future before it controls you."



Here are some of the changes to impact the dental laboratories now, and in the near future:
  • Georgia is the first state that requires dentists to disclose the prosthesis country of origin to their patients. Minnesota is another state with the same regulation.
  • Currently, there are eight states who impose strict regulations on dental laboratories. Six more states to follow soon.  
  • Patient Protection and Affordable Care Act (PPACA) new medical devise tax will go into affect on January 1, 2013. The law states that each medical devise manufacturer (dental laboratories & dentists with chair-side milling are included), will be required to charge and collect an additional 2.3% in medical devise tax based on the invoice total price prior to any discounts, or deductions. For more information, click here. 

 

A Way Out of the Resu-mess

  

There was a time when you would receive dozens of resumes in response to a help wanted ad. Today hundreds of candidates submit resumes, many are not qualified but it still takes time to even just glance at all of them.  

  

Resu-mess

  

The best way to save your time and your sanity is to use our APS (Applicant Processing System). This program accepts resumes and does the pre-screening and preliminary interviewing for you. Click here to read about the Resu-Mess. 

 

The APS program can be used by itself or combined with a site license that will assess worthwhile candidates. Either way you save time, money, and are assured of finding better qualified candidates. Click here for 30 innovative recruiting tips for 2012. 

 

Best of all unlimited use of the APS program for a company with up to 99 employees is just $1,800.00 per year!
Click here to learn about the APS program. 
Order the APS program and we wil provide the training program and set-up for Free. This is a $500.00 value! Use the coupon below.

 

Sincerely,

 


Nicolas Azar - Coach & Consultant
Azar & Associates






Order the APS Program and we will provide the training program and set-up for Free.

This is a $500.00 value!    

- Contact us for free information or consultation.  

Save $500.00   

Offer Expires: March 15, 2012