Tradeshow Tips
Free giveaways are a trade show highlight for many attendees. Since these attendees are your prospective customers, offering a memorable gift is vital to a successful exhibition. Interesting or especially useful promotional gifts will corral show-goers to your booth and leave them with a positive impression of your company.
The gifts should be unique, to arouse curiosity; and to draw the attention of people at the show to your booth when they see other attendees with your gift; useful, to increase appreciation and extend "shelf-life" (the longer a gift is in use, the more people will see it and the more entrenched your brand will become in the mind of the user); and perhaps relevant to your product or service, to create a connection between the gift and your company.
How much you spend on promotional items is dependent on your budget, but for good leads it is appropriate to spend between $1 and $5 per person. A "good lead" is anyone who approaches your booth with an interest in your business. To make a good impression, you need not spend a fortune. You need only give them something by which to remember your company name and service, and to show your appreciation for their interest. For $1 to $5, you can find a plethora of interesting gifts.
For serious leads, prospects with a definite need for your services and the power to influence purchasing decisions within their organization, you may want to spend a bit more, between $7 and $12 per person. Do this inconspicuously, so as not to arouse resentment among your "good leads," and let these "serious leads" know that their gifts are only for special people. By going this extra mile, you can show how much you value their business and help ensure a successful post-show sale.
Chris Abraham
IMS
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Pre-Show Buzz Builder
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Are you sending employees to work the booth and meet
with prospects. It would be best if they did so in matching shirts embroidered with your company logo.
Pick a bright color, so they stand out among the crowd of exhibitors or tie in with your booth design.
Another pre-show
suggestion... try to get your hands on a list of attendees and send lanyards,
wristbands, badge pouches and bags to your best 500 prospects from that list
for the event ahead.
Contact us today for pricing and ideas!
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| In Booth Traffic Builder - These are Hot Right Now! |
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FLEXIBLE WATER BOTTLES
20 oz. reusable BPA-Free water bottle made of foldable, bendable plastic that means bottle can be collapsed
and easily stored away when empty and stands like any other bottle when full. Durable Nylon with PE laminate bottle is freezer friendly and dishwasher safe. Includes standard sport cap. Bottles are lightweight and ship flat - great on your wallet and the environment/carbon footprint. Each bottle comes with carabiner for easy carry on the go.
300 bottles for only $1.89 ea. / $50 screen charge
Contact us today for pricing and ideas!
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Education Sessions
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Along with the pre-show goodies, provide some of the
items people will need for the education sessions. Bottled water allows them to
keep hydrated on the go, while a folder, pen, or highlighters are items they
are sure to use. USB drives show prospects your company is far from
ordinary.
Contact us today for pricing and ideas!
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