2012 Swatches Header2012 header photo
ASE Swatches Newsletter
September 2012-2
 Greetings!

There are only two weeks left before the American Sewing Expo. We hope you haven't forgotten to register!

Don't forget to register for workshops, seminars, fashion shows and general admission tickets online by September 20th. Those who register for special seminar packages will receive bonus seminars or gifts.

Mark your calendar today for the ASE in Novi, Michigan:  September 26 - 27 for Pre-Show Workshops and September 28 - 30 for the expo (seminars, fashion shows, demonstrations, make & takes, contests and shopping).

 If you have any questions or need assistance, you can call us at: 248-889-3111, Mon - Thurs 10 AM to 4 PM Eastern time or  email us.
Joe to Judge Passion For Fashion     
Joe Faris        
Joe Faris 2012

Joe Faris Fashion Designer, Project Runway Alum and Metro-Detroiter

Joe has taken the first step towards establishing an apparel industry in southeastern Michigan with the creation of Motor City Design Co. The brand is "Born in Michigan" and "Made in U.S.A.", the collection is a mix of high-fashion elements with an industrial edge. Motor City Design is created and constructed entirely in Michigan.

A former Project Runway Season 5 contestant, Joe made it to the Top 6 out of 16 Designers which granted him a showing at Bryant Park New York Fashion Week Project Runway Season 5 Final Fashion Show.

 

Joe has already positively impacted the community by creating media attention that is Nationally turning-around Detroit's reputation as an industrial city in decline and redefining Detroit's Garment Industry. The Local clothing designer nationally known for his work in season five of Lifetime Television's "Project Runway" is putting his weight behind an effort to firmly entrench the Motor City on the fashion map.

"I'm excited about the forward movement," Faris said. "It's about the big picture. I'm willing to go after Ralph Lauren and tell them they need to be making clothing here. I believe this can change the landscape of what we do here in Detroit."

 

Joe is passionately committed to bringing the garment industry back to the US and Metro-Detroit.

Join us for Passion For Fashion and you can meet Joe Saturday September 29th after the runway finale. Tickets are available on the website or at the door. To learn more about click here to learn more about Passion For Fashion 

 

Visit Joe's website

 

  Education for a New Generation!
2012 Boot Camp banner

 For Ages 8 to 18 

An exciting addition to the American Sewing Expo this year is the Fashion Boot Camp series taught by Designer Joi Mahon. Joi is an engaging and energetic teacher with a keen sence of current fashion and a fun aesthetic. Joi loves to inspire young sewers and will spend two hands on classes teaching aspiring designers techniques she uses in her studio every day. Learn about trends, storyboards, creativity and basic sketching and rendering in Part One, and in Part two, create a fun trendy project and participate in a fashion photo shoot. Finish your fashion experience with our "flash mob impromptu fashion show on the ASE runway immediately after class. You won't want to miss this experience, and each student will be receiving a generous gift package sponsored by Baby Lock and Designer Joi along with a Fashion Boot Camp Logo Shirt. Plus, a few lucky students will receive Designer Joi's special FASHION AWARD! Only a few spaces are left so don't miss out.  

 

Visit Designer Joi's website  

 
Welcome ASDP!
Be a part of it all!    
ASDP logo

"Now you really can be in two places at once
."

ASE is proud to announce the Association of Sewing and Design Professionals' (ASDP) Annual Conference will be held at the American Sewing Expo this fall.


Novi,Michigan 2012 

2012 Reg Cover
Click above for Registration Brochure
  
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click to sign-up for the newsletter.
 
Bus Trips Welcome  
Let us know if you are bringing a bus trip. We want to make your group welcome and offer some special goodies and privileges.
Contact Brenda for more details.
 
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NYC Fashion Sewing Tour 2013 
Happy NYC Shopper
Click this picture for complete details and application
May 5 - 13, 2013
The dates are set, the hotel is booked and we have already begun to plan the fashion sewing trip of a lifetime just for you!

Join other sewing enthusiasts as we tour NYC, visit designers' workrooms, costume makers, see a Broadway play, shop for fabrics, leathers, trims, buttons and sew much more....!

To learn more about how you can be one of the lucky 20 who join us on the 2013 tour click the picture above.

This tour took all the fears of visiting a big city away. With Marsha and Marla guiding us on to the correct subway or bus we visited the inner sanctums of designers, wholesale fabric houses, found little niche fabric shops. We cruised around Manhattan island and dined very well. I just wish I could have done this 40 years ago but I experienced it in this lifetime. Don't put this trip off!!    Cherry Delaney

Trivia Tuesday  
 Win Prizes on Facebook
Like us on Facebook and you can enter the Trivia Tuesday contest every Tuesday from now until the expo.
Each week we post a new trivia question about the American Sewing Expo. One winner is drawn from the correct answers and that person will win a prize (often free tickets to the expo or one of the expo events).
Join the contest and be in the know on all things ASE.

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