American Sewing Expo!

ASE Swatches Newsletter

September 2012

Greetings!

We are getting excited and we know you are too.This is what Special Events Director, Diane Kroll's office looked like on Tuesday morning after receiving a mountain of Out of the Box contest entries over the weekend.

Don't forget to register for workshops, seminars, fashion shows and general admission tickets online by September 20th. Those who register for special seminar packages will receive bonus seminars or gifts.

Mark your calendar today for the ASE in Novi, Michigan: September 26 - 27 for Pre-Show Workshops and September 28 - 30 for the expo (seminars, fashion shows, demonstrations, make & takes, contests and shopping).

If you have any questions or need assistance, you can call us at: 248-889-3111, Mon - Thurs 10 AM to 4 PM Eastern time or email us.

Costume Making for Cosplay

Kristie Good
Kristie Good2012

Kristie comes to us from Haberman Fabrics where she has helped educate the staff on computer applications and Cosplay Costume making.

Kristie also teaches informational sessions on costuming and beginning sewing, primarily for the art of cosplay, at various conventions throughout the midwest.

Ms. Good studied at Grand Valley State University. She also teaches art classes at local studios.

You will see examples of Kristie's Cosplay costumes in the exhibit, Costume Fascination . Watch for Kristie to wear a different costume every day to the expo. She will no doubt stand-out in the crowd!

Kristie's Seminar

Intro to Cosplay Costuming Fri/Sat/Sun 1:30

Education at it's Best!

ASE enjoys the reputation of bringing you the very best instructors and subjects every year and of course this year is no exception. Here are three of our very popular teachers who join us nearly every year and continue to be some of the most sought after instructors.

Luveta Nickels

Luveta's seminar

Grommets Gone Wild Fri/Sat/Sun 9:45 am

Learn how to put in every kind of grommet available and overcome the pitfalls of metal grommets applied with pliers and hammers. See samples of hoodies, jackets, bags and much more. Witness Luveta's transformation of T-shirts and jeans using grommets that don't require tools.

Emma Seabrooke

Emma's Workshop

Ruffles by the Bolt Wed
Emma's Seminars

Jacket-Up Your Style Fri 9:45 am

Stay Tapes/ Key to Success   Fri 1:30 or Sat 2:45 Stay Tapes and Knits              Sat 8:30 am
New Tee Necklines                  Sun 9:45 am
The Suzanne Wrap                   Sun 2:30 pm

Judy Kessinger

Judy's Seminars

Perfect Fit Tee Fri 8:30 am

Take the Stress out of Seamstress Fri/Sat 1:30 pm

Pants that Fit Sun 8:30 am

Hotels We Like!

Please consider using one of the following hotels conveniently located near the expo.

Doubletree Hotel

42100 Crescent Blvd

Novi, MI 48375

248-344-8800 / 248-344-8535 fax

Rates: Single/Double - $97.00 cut off date for this rate is Sept 10th.

Complimentary breakfast at starting 6:00AM

Complimentary shuttle to and from SCS

Guests also receive complimentary passes to LA Fitness next door. Guests may take advantage of our indoor pool, sauna, lobby lounge and room service available.

The correct "group code" will be entered automatically for you on the reservation page at

Doubletree Booking

Reservations can also be made by calling 248-344-8800 - refer to the "American Sewing Expo" room block.

Comfort Inn

30715 W Twelve Mile Rd

Farmington Hills, MI 48334

248-471-9220

Single = $59.99 plus tax cut off date for this rate is Sept 14th

Double = $69.99 plus tax

Complimentary breakfast and pool.

Call hotel to book reservation. Give "American Sewing Expo" as group code.

Crown Plaza Hotel - Novi

27000 Sheraton Dr

Novi, MI 48377

248-348-5000 / 248-349-7467 fax.

The correct "group code" will be entered automatically for you on the reservation page at

www.cpnovi.com

Rates: Doubles or Kings $88.00 cut off date for this rate is Sept 10th

Complementary shuttle to and from SCS

Breakfast available for purchase

Welcome ASDP!

Be a part of it all!

"Now you really can be in two places at once."

ASE is proud to announce the Association of Sewing and Design Professionals' (ASDP) Annual Conference will be held at the American Sewing Expo this fall.

Click here to visit ASDP website

Novi,Michigan 2012

Click above for Registration Brochure

click to sign-up for the newsletter.

Bus Trips Welcome

Let us know if you are bringing a bus trip. We want to make your group welcome and offer some special goodies and privileges.
Contact Brenda for more details.

NYC Fashion Sewing Tour 2013

Click this picture for complete details and application

May 5 - 13, 2013

The dates are set, the hotel is booked and we have already begun to plan the fashion sewing trip of a lifetime just for you!

Join other sewing enthusiasts as we tour NYC, visit designers' workrooms, costume makers, see a Broadway play, shop for fabrics, leathers, trims, buttons and sew much more....!

To learn more about how you can be one of the lucky 20 who join us on the 2013 tour click the picture above.

This tour took all the fears of visiting a big city away. With Marsha and Marla guiding us on to the correct subway or bus we visited the inner sanctums of designers, wholesale fabric houses, found little niche fabric shops. We cruised around Manhattan island and dined very well. I just wish I could have done this 40 years ago but I experienced it in this lifetime. Don't put this trip off!! Cherry Delaney

Trivia Tuesday

Win Prizes on Facebook

Like us on Facebook and you can enter the Trivia Tuesday contest every Tuesday from now until the expo.

Each week we post a new trivia question about the American Sewing Expo. One winner is drawn from the correct answers and that person will win a prize (often free tickets to the expo or one of the expo events).

Join the contest and be in the know on all things ASE.

Ontario Bus Trip

Distinctive Sewing

Join sewing expert and owner of Distinctive Sewing Supplies, Catherine Goetz of Oakville Ontario for a fun filled trip to the American Sewing Expo. She's done all the work so you can just sit back enjoy the ride to attend ASE in style!

Transportation is provided by McCoy Tours, a full-service, family owned bus and tour company based in Ontario. We will ride in the comfort of a mid-sized coach bus equipped with air conditioning, air ride suspension, DVD player, cooler and washroom.

The trip originates in Kingston, Ontario and will make pick-ups

at the following locations:

Trenton
Bowmanville
Toronto
Oakville
London

Click here for more details.