Greetings!
Fashion sewing, Home Decor, Craft Sewing, Quilting and Fiber Arts are all alive and well at ASE!
Mark your calendar today for the ASE in Novi, Michigan: September 26 - 27 for Pre-Show Workshops and September 28 - 30 for the expo (seminars, fashion shows, demonstrations, make & takes, contests and shopping).
If you have any questions or need assistance, you can call us at: 248-889-3111, Mon - Thurs 10 AM to 4 PM Eastern time or email us.
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Bags, Zippers, Fabrics and More!
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Linda McGehee
 | Owner/Originator of Ghee's
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Linda's style is easy and fun with a flair for detail. She likes to work with a basic design, generally a garment or handbag, and make several that look entirely different using a variety of thread embellishments, piecing, or embroidery ideas. She uses the tools that make the tasks easier and more accurate.
Having acquired an interest in sewing at a very early age, Linda has been teaching a variety of sewing techniques through her business, Ghee's, for over 33 years. Very much a machinist, Linda likes to show her students how easy it is to acquire professional results when you know the proper techniques. She has designed numerous handbag and garment patterns. Her award winning books make stitching trouble-free and enjoyable. She travels the globe teaching at stores, guilds, conventions, both consumer oriented and trade, as well as makes TV appearances. Her latest venture is a fabric line with Hoffman of California.
LInda's All day hands-on Workshops
Handy Bag and Zipper Pouch Thursday 9 AM
Seminars
New Angels in Piecing Sat 12:15
Handbag Fascination Fri/Sun 12:15
Visit Linda's website
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Make Crafts Not War!
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Hurry - Only 9 spots remaining!
Join the Fun! Compete for Prizes!
With help from our new friends at Craftsy, Quick-Stitch, the challenge will debut at ASE this September. Over the three days of the expo there will be seven - 75 minute live sewing challenges with up to 5 contestants per challenge.
The challenges will be sewing projects that take into consideration the 75 minute time allowance. Challenge projects will cover many types of sewing: fashion accessories, home decor, crafts and more.
Planned for Sunday afternoon is the Quick-Stitch, Stitch-Off where the winner of each of the 7 previous challenges will compete in a two hour challenge to be the 2012 Quick-Stitch Champion.
Join the fun and win prizes by following this link to a 6 question survey that will enter you as a possible contestant. I want to be a contestant! Contestants must be at least 18 years old.
Send this to a friend who has a fun loving competitive spirit.
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Hotels We Like!
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Please consider using one of the following hotels conveniently located near the expo.
Doubletree Hotel
42100 Crescent Blvd
Novi, MI 48375
248-344-8800 / 248-344-8535 fax
Rates: Single/Double - $97.00 cut off date for this rate is Sept 10th.
Complimentary breakfast at starting 6:00AM
Complimentary shuttle to and from SCS
Guests also receive complimentary passes to LA Fitness next door. Guests may take advantage of our indoor pool, sauna, lobby lounge and room service available.
The correct "group code" will be entered automatically for you on the reservation page at
Reservations can also be made by calling 248-344-8800 - refer to the "American Sewing Expo" room block.
Comfort Inn
30715 W Twelve Mile Rd
Farmington Hills, MI 48334
248-471-9220
Single = $59.99 plus tax cut off date for this rate is Sept 14th
Double = $69.99 plus tax
Complimentary breakfast and pool.
Call hotel to book reservation. Give "American Sewing Expo" as group code.
Crown Plaza Hotel - Novi
27000 Sheraton Dr
Novi, MI 48377
248-348-5000 / 248-349-7467 fax.
The correct "group code" will be entered automatically for you on the reservation page at
Rates: Doubles or Kings $88.00 cut off date for this rate is Sept 10th
Complementary shuttle to and from SCS
Breakfast available for purchase
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Welcome ASDP!
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Be a part of it all!
"Now you really can be in two places at once."
ASE is proud to announce the Association of Sewing and Design Professionals' (ASDP) Annual Conference will be held at the American Sewing Expo this fall.
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Novi,Michigan 2012
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 | Click above for Registration Brochure |
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click to sign-up for the newsletter.
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NYC Fashion Sewing Tour 2013
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 | Click this picture for complete details and application
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May 5 - 13, 2013
The dates are set, the hotel is booked and we have already begun to plan the fashion sewing trip of a lifetime just for you!
Join other sewing enthusiasts as we tour NYC, visit designers' workrooms, costume makers, see a Broadway play, shop for fabrics, leathers, trims, buttons and sew much more....!
To learn more about how you can be one of the lucky 20 who join us on the 2013 tour click the picture above.
This tour took all the fears of visiting a big city away. With Marsha and Marla guiding us on to the correct subway or bus we visited the inner sanctums of designers, wholesale fabric houses, found little niche fabric shops. We cruised around Manhattan island and dined very well. I just wish I could have done this 40 years ago but I experienced it in this lifetime. Don't put this trip off!! Cherry Delaney
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Trivia Tuesday
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Win Prizes on Facebook
Like us on Facebook and you can enter the Trivia Tuesday contest every Tuesday from now until the expo.
Each week we post a new trivia question about the American Sewing Expo. One winner is drawn from the correct answers and that person will win a prize (often free tickets to the expo or one of the expo events).
Join the contest and be in the know on all things ASE.
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Ontario Bus Trip
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Distinctive Sewing
Join sewing expert and owner of Distinctive Sewing Supplies, Catherine Goetz of Oakville Ontario for a fun filled trip to the American Sewing Expo. She's done all the work so you can just sit back enjoy the ride to attend ASE in style!
Transportation is provided by McCoy Tours, a full-service, family owned bus and tour company based in Ontario. We will ride in the comfort of a mid-sized coach bus equipped with air conditioning, air ride suspension, DVD player, cooler and washroom.
The trip originates in Kingston, Ontario and will make pick-ups
at the following locations:
- Trenton
- Bowmanville
- Toronto
- Oakville
- London
Click here for more details.
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