2012 Swatches Header2012 header photo
ASE Swatches Newsletter
August 2012-3
 Greetings!

Six weeks and counting to the 19th annual American Sewing Expo. Its getting pretty exciting around here, with contest entries arriving everyday and more people registering than we've had in several years. If you haven't registered yet, don't wait, do it today!

Mark your calendar today for the ASE in Novi, Michigan:  September 26 - 27 for Pre-Show Workshops and September 28 - 30 for the expo (seminars, fashion shows, demonstrations, make & takes, contests and shopping).

 If you have any questions or need assistance, you can call us at: 248-889-3111, Mon - Thurs 10 AM to 4 PM Eastern time or  email us.


Sincerely, 
Janet Pray
American Sewing Expo
2012 Swatches Header
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Make Crafts not War!
 
Quick-Stitch logo





As promised, we have exciting news for you!
 

With help from our new friends at Craftsy, Quick-Stitch, the challenge will debut  at ASE this September. Over the three days of the expo there will be seven - 75 minute live sewing challenges with up to 5 contestants per challenge.

The challenges will be sewing projects that take into consideration the 75 minute time allowance. Challenge projects will cover many types of sewing: fashion accessories, home decor, crafts and more.

Planned for Sunday afternoon is the Quick-Stitch, Stitch-Off where the winner of each of the 7 previous challenges will compete in a two hour challenge to be the 2012 Quick-Stitch Champion.

Join the fun and win prizes by following this link to a 6 question survey that will enter you as a possible contestant. I want to be a contestant!
Contestants must be at least 18 years old. 

 
Craftsy logo 
  
 
The Early Birds Win! 
 Congratulations  
 the following are winners of the early registration drawing.
 

Dawn Tarr of  Fremont, MI -   All American seminar package 

Teena Fields of New Port Richey, FL-  Gold Star seminar package       

Sue Wellensiek of Valparaiso, IN -   Silver Needle seminar package. 

 

Simply the Best Sewing Techniques!  
Mickey Hudson        
Mickey 2012
Shortcut Queen.

   

 While operating her custom clothing business, Mickey started teaching beginners to sew and loved it so much has now has progressed to  teaching all skill levels. Becoming a Certified Islander Sewing Systems instructor has garnered her the nickname, "Shortcut Queen". Those who see her work are amazed at how little time it took her to get such professional results. The Islander Sewing System uses the same professional techniques used in the garment industry. No pins, no basting, no kidding! Mickey has written for Threads Magazine and teaches each year at the American Sewing Expo. It is her quest to put the JOY back in sewing for everyone she teaches!

 

Mickey's All day hands-on Workshops

Easy Shirt                                           Wednesday                 9 AM  

Simply the Best Sewing Tech.      Thursday                      9 AM

 

Hands-on Seminars

Moebius Scarf                                    Friday                         12 noon

Easy Zipper Handbag                       Sunday                      12 noon  

 

Seminars                                             

Industrial Shortcuts - Wow!            Fri/Sat                          2:45

Easy Zippers                                      Sun                               4:00

 

Looking for a Roommate? 
Pat Acklie-Ortiz from Wausa, NE is looking for a roommate during the expo. Pat has a reservation at the Hotel Baronette Tues. Sept. 25th - Mon. Oct 1st.
If you are interested please contact her by phone or email.
Studio 402-586-2700 (cell 402-360-0366)
OrtizOriginals@gpcom.net       www.OrtizOriginals.com
 

Welcome ASDP!
Be a part of it all!    
ASDP logo

"Now you really can be in two places at once
."

ASE is proud to announce the Association of Sewing and Design Professionals' (ASDP) Annual Conference will be held at the American Sewing Expo this fall.


Novi,Michigan 2012 

2012 Reg Cover
Click above for Registration Brochure
  
   
 
NYC Fashion Sewing Tour 2013 
Happy NYC Shopper
Click this picture for complete details and application
May 5 - 13, 2013
The dates are set, the hotel is booked and we have already begun to plan the fashion sewing trip of a lifetime just for you!

Join other sewing enthusiasts as we tour NYC, visit designers' workrooms, costume makers, see a Broadway play, shop for fabrics, leathers, trims, buttons and sew much more....!

To learn more about how you can be one of the lucky 20 who join us on the 2013 tour click the picture above.

This tour took all the fears of visiting a big city away. With Marsha and Marla guiding us on to the correct subway or bus we visited the inner sanctums of designers, wholesale fabric houses, found little niche fabric shops. We cruised around Manhattan island and dined very well. I just wish I could have done this 40 years ago but I experienced it in this lifetime. Don't put this trip off!!    Cherry Delaney

Trivia Tuesday  
 Win Prizes on Facebook
Like us on Facebook and you can enter the Trivia Tuesday contest every Tuesday from now until the expo.
Each week we post a new trivia question about the American Sewing Expo. One winner is drawn from the correct answers and that person will win a prize (often free tickets to the expo or one of the expo events).
Join the contest and be in the know on all things ASE.

Like us on Facebook
  
Ontario Bus Trip 
Distinctive bus trip2012
Distinctive Sewing 

 

Join sewing expert and owner of Distinctive Sewing Supplies, Catherine Goetz of Oakville Ontario for a fun filled trip to the American Sewing Expo. She's done all the work so you can just sit back enjoy the ride to attend ASE in style!  

 

Transportation is provided by McCoy Tours, a full-service, family owned bus and tour company based in Ontario. We will ride in the comfort of a mid-sized coach bus equipped with air conditioning, air ride suspension, DVD player, cooler and washroom.

The trip originates in Kingston, Ontario and will make pick-ups 

at the following locations:
  • Trenton
  • Bowmanville
  • Toronto
  • Oakville
  • London
 Click here for more details.