Greetings!
Tomorrow, July 17th is the first day of pre-registration for the 2012 ASE. The online registration form will be available at 9:00 am Tuesday morning. Our staff will be waiting by the phones to help with any questions and to troubleshoot any difficulties that may arise. You can call us at 248-889-3111.
Make a point to mark your calendar today for September 26 - 27 for Pre-Show Workshops and September 28 - 30 for the expo (seminars, fashion shows, demonstrations, make & takes, contests and shopping).
Special Dates to Remember!
- Pre-registration begins July 17th. at 9:00 AM Eastern Time
- Register by August 9th for any package to enter a prize drawing.
- Pre-registration ends September 20th.
Sincerely, Janet Pray American Sewing Expo
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Sewing Expert
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Jennifer Stern
I love to create, whether it be through drafting patterns, digitizing my own original embroidery or trying my hand at something new. My love of stitchery, matched with years of honing my technical skills, have won my embroidered wearables spots in fashion shows and my original embroidery designs have been sold to benefit important causes such as breast cancer research. I am a regular contributor to Threads, and participate in prestigious international fashion events. I love wearing the clothes I create.
Jennifer's Class:
Professionally Constructed Jeans Sun. 1:30 - 4:30
Visit Jennifer's blog
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Couture Sewing Expert
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Helen Haughey
Helen currently resides in St. Louis, Missouri but her clientele is spread throughout the United States. She began her sewing career at a very young age in New Zealand and initially sewed for herself and her family. As Helen recognized the opportunity to assist women within the community to find a truer, better fit, she expanded her business to clients at large.
Helen has a broad repertoire: Bridal including bridesmaid &
Mother of the bride, Gala including debutante and Tailored Day Wear.
Helen's Seminar:
The Little Sheath Dress Fri/Sat/Sun 2:45
Visit Helen's website
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Meet the Contestants
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The judges have made their decision on the 12 contestants to compete in the 2012 Passion for Fashion challenge.
Congratulations to:
Cheryl Zemke Riverview, MI
Jennifer Simmons Fayetteville, AR
Eve Kovaks Woodridge, IL
Michael Kawa Pontiac, MI
Vera Lukiy Hazel Park, MI
Diane Jones Chicago, IL
Mila Pershyn Bloomfield Hills, MI
Vanessa Walilko Evanston, IL
Charlene Colon Fayetteville, NC
Rhonda Buss Chicago, IL
Ruth Ciemnoczolowski Omaha, NE
Adrew Gilmore Livonia, MI
For more details on Passion for Fashion and to purchase tickets see the inside cover of the registration brochure.chure
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Ontario Bus Trip to ASE
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Distinctive Sewing
Join sewing expert and owner of Distinctive Sewing Supplies, Catherine Goetz of Oakville Ontario for a fun filled trip to the American Sewing Expo. She's done all the work so you can just sit back enjoy the ride to attend ASE in style!
Transportation is provided by McCoy Tours, a full-service, family owned bus and tour company based in Ontario. We will ride in the comfort of a mid-sized coach bus equipped with air conditioning, air ride suspension, DVD player, cooler and washroom.
The trip originates in Kingston, Ontario and will make pick-ups
at the following locations:
- Trenton
- Bowmanville
- Toronto
- Oakville
- London
Click here for more details.
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Registration 2012
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 | | Click above for Registration Brochure |
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| At the Expo | 
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Trivia Tuesday
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Win Prizes on Facebook
Like us on Facebook and you can enter the Trivia Tuesday contest every Tuesday from now until the expo.
Each week we post a new trivia question about the American Sewing Expo. One winner is drawn from the correct answers and that person will win a prize (often free tickets to the expo or one of the expo events).
Join the contest and be in the know on all things ASE.
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NYC Fashion Sewing Tour 2013
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May 5 - 13, 2013
The dates are set, the hotel is booked and we have already begun to plan the fashion sewing trip of a lifetime just for you!
Join other sewing enthusiasts as we tour NYC, visit designers' workrooms, costume makers, see a Broadway play, shop for fabrics, leathers, trims, buttons and sew much more....!
To learn more about how you can be one of the lucky 20 who will enjoy the 2013 tour contact us at: 248-889-3111 or emailThis tour took all the fears of visiting a big city away. With Marsha and Marla guiding us on to the correct subway or bus we visited the inner sanctums of designers, wholesale fabric houses, found little niche fabric shops. We cruised around Manhattan island and dined very well. I just wish I could have done this 40 years ago but I experienced it in this lifetime. Don't put this trip off!! Cherry Delaney
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Welcome ASDP!
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Be a part of it all!
"Now you really can be in two places at once."
ASE is proud to announce the Association of Sewing and Design Professionals' (ASDP) Annual Conference will be held at the American Sewing Expo this fall.
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