2012 Swatches Header2012 header photo
ASE Swatches Newsletter
July 2012
Greetings!

The registration brochures are officially on the way to your mailbox or local fabric store. Check the ASE website for a list of stores distributing the brochure.

Make a point to mark your calendar today for September 26 - 27 for Pre-Show Workshops and September 28 - 30 for the expo (seminars, fashion shows, demonstrations, make & takes, contests and shopping).
 Special Dates to Remember!    
  • Pre-registration begins July 17th.
  • Register by August 9th for any package to enter a prize drawing.
  • Pre-registration ends September 20th.   

Sincerely,
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Janet Pray
American Sewing Expo
 

Sewing Blogger
Gretchen Hirsch
Gretchen Hirsch 
 Gretchen Hirsch wiggle dress

Gretchen "Gertie" Hirsch is a passionate home seamstress and the creator of one of the web's most popular sewing blogs: Gertie's New Blog for Better Sewing. Her first book, Gertie's New Book for Better Sewing, will be published in September 2012 from STC Craft/Melanie Falick Books. She teaches sewing in New York, around the country, on PBS's It's Sew Easy and Sew It All TV, and on Craftsy.com. She has a line of vintage-inspired sewing patterns from Butterick and her work has been featured in Sew Stylish, Vogue Patterns Magazine, Threads Magazine, Stitch Magazine, and on Jezebel.com.

  

Join Gretchen Hirsch and Sunni Standing as they host a Blogger's Meet-up on Demo Stage 2 from 9:00 am to 10:00 am on Saturday.   

 

Gretchen's classes:

Intro to Retro Dressmaking               Fri/Sat/Sun      11:00

Writing a Successful Sewing Blog   Fri/Sat/Sun      2:45    

 

Also watch for Gretchen in the Sew Party Cafe where she will help you make  a wool felt rose much like the one she is wearing in the photo above on the left. Stop by the Cafe to learn when she will be available. You can even make a reservation.  

 

Visit Gretchen's blog

Sewing Expert
Joyce Murphy
Joyce Murphey Joyce Murhpy 2

Joyce Simons Murphy (JSM) has degrees in apparel design and education plus 20 years of experience running a tailors shop, altering clothes, constructing garments and selling men's made-to-measure suits. As owner of JSM Tailors, Joyce saw a need for new tools to make tailoring easier. In response to this need, Joyce developed the JSM Hourly Rate Calculator; the Pricing Alterations Made Easier system; and the JSM Pants for Women system. As owner of JSM Tailoring Tools, Joyce writes for Threads magazine, trains sewing enthusiasts everywhere in the use of her professional tailoring tools and continues to develop new tools designed to save fitting time, time making and adjusting patterns and time spent on business tasks thus giving more time to design and construct custom clothing.

 Joyce's Classes:

Menswear Tailored Alterations    We/Th Two day Workshop

Break Away Fron the Pattern       Fri/Sat/Sun   1:15

 

Visit Joyce's website  

 
Win Prizes on Facebook
Like us on Facebook and you can enter the Trivia Tuesday contest every Tuesday from now until the expo.
Each week we post a new trivia question about the American Sewing Expo. One winner is drawn from the correct answers and that person will win a prize (often free tickets to the expo or one of the expo events).
Join the contest and be in the know on all things ASE.




Welcome ASDP!
Be a part of it all!    
ASDP logo

"Now you really can be in two places at once
."

ASE is proud to announce the Association of Sewing and Design Professionals' (ASDP) Annual Conference will be held at the American Sewing Expo this fall.


Registration 2012  
2012 Reg Cover
Click above for Registration Brochure
  
NYC Fashion Sewing Tour 2013 
Happy NYC Shopper
  May 5 - 13, 2013

Join other sewing enthusiasts as we tour NYC, visit designers' workrooms, costume makers, see a Broadway play, shop for fabrics, leathers, trims, buttons and sew much more....!

To learn more about how you can be one of the lucky 20 who will enjoy the 2013 tour contact us at: 248-889-3111 or
email

This tour took all the fears of visiting a big city away. With Marsha and Marla guiding us on to the correct subway or bus we visited the inner sanctums of designers, wholesale fabric houses, found little niche fabric shops. We cruised around Manhattan island and dined very well. I just wish I could have done this 40 years ago but I experienced it in this lifetime. Don't put this trip off!!    Cherry Delaney

Trivia Tuesday Interrupted
This past Tuesday we did not play Trivia Tuesday on Facebook because Jessica Johnson, our Trivia expert, was in the hospital recovering from delivering a beautiful baby girl. 
Layla Rose Johnson
was born June 30th at 8:11 am.
Layla 1 week
Layla one week old.
Watch for Trivia Tuesday to resume this week.       

 

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Ontario Bus Trip 
Distinctive bus trip2012 Distinctive Sewing 

 

Join sewing expert and owner of Distinctive Sewing Supplies, Catherine Goetz of Oakville Ontario for a fun filled trip to the American Sewing Expo. She's done all the work so you can just sit back enjoy the ride to attend ASE in style!  

 

Transportation is provided by McCoy Tours, a full-service, family owned bus and tour company based in Ontario. We will ride in the comfort of a mid-sized coach bus equipped with air conditioning, air ride suspension, DVD player, cooler and washroom.

The trip originates in Kingston, Ontario and will make pick-ups 

at the following locations:
  • Trenton
  • Bowmanville
  • Toronto
  • Oakville
  • London
 Click here for more details.