Video Wisconsin The Dean Group
OR: How I learned to love video... and stop hating the internet.
In This Issue
-Online Tours Should Motivate
-Safety Videos Save Lives
-ROI-
FREE
Online Video Seminar

There's no more powerful medium than video, especially when used online. Profit from online video by attending our next free seminar. The Dean Group and TSR Solutions host 2-hour seminars devoted to online video. Watch this newsletter for a future seminar date. All free!
Quick Links...
Welcome to News You Can Use - About Video!
Don't hate the internet - love it - especially when it provides value producing videos that inform, entertain and motivate.

We remember what we see. Video is the most powerful medium available, so why not use it on your site? This newsletter is dedicated to the effective, cost-efficient use of video.  But beware, video from The Dean Group can be habit-forming!

Case Study - Online Tours
Next Tour in 2 Minutes
Why have your website visitors read about your facilities when you can capture their attention - and keep them longer - with a dynamic, sales-inspiring video tour of your operation?


First their were still photos. Then "virtual" images that rotated 360 degrees, showing a room from every direction. Clever, but boring.

Today, video leads the charge. The paradigm has shifted. Web surfers expect video.

But don't just show structures and hardware. While that may be critical to what you do, it's just as important to overlay key marketing messages that differentiate you from your competitors.

Tours should be more than places and things, they should be stories that capture attention, impart knowledge and persuade viewers to action - with your organization!

To view an example of a recent video tour we created for TSR Solutions i-Site Data Center, (and learn about the most versatile, cost-efficient and secure data center in Wisconsin) click here
camera lensCase Study - Safety Video
We've talked about the litigious society we live in in past issues of Video News You Can Use.

Unfortunately, nothing's changed.

Safety videos are critical to saving lives and reducing corporate liability. American Transmission Company, the folks who operate and maintain the high voltage electric transmission system that supplies electric energy to utilities in Wisconsin and other areas, worked with The Dean Group to produce an effective, cost-efficient safety video for construction crews working around high voltage transmission lines. By blending their photos of specific safety situations and our video of ATC transmission facilities, \ ATC achieved considerable dollar savings, further increasing the value of their video. It's being shown around the state to work crews. It is also available online, here, a featured Powercast on the ATC webbsite.

In a downturn economy, money saved is money earned!
It Needn't be Costly - It's Cost Effective!
Wisconsin video camera by The Dean GroupProbably the biggest myth about video is cost, especially where online video is concerned. Getting a small collection of professionally-produced, effective testimonials can be done for under $800! Often, a single sale can more than offset the cost of video. But wait - there's more! Proper planning can also reduce costs, plus increase future utilization, further increasing ROI. To get your video rolling, call us for a no-obligation creative analysis and cost estimate. And click here or on the camera, above, to go to our video gallery.