Forced to cut marketing and PR staff?  Don't lose momentum!  Slashing marketing and public relations efforts in a downturn economy can be a surefire way of reducing sales. But reduced budgets and staffing levels need not end all progress, or projects. Many organizations are finding they can get the same jobs done - better and at lower cost -  through small outside firms and independent consultants (free-lancers). With high skill sets and low overhead, these firms attract large and small clients who recognize their value and expertise.

Marketing doesn't always mean advertising. Some of the best marketing results are obtained through skilled public relations practitioners who can help raise awareness of organizations, their products and services, using a variety of tools and tactics to reach your intended audience.

Strategic planning to raise awareness of your organization is the key, whether your needs are for a single project or a long-term campaign. Partner with your public relations firm. You provide the knowledge about your organization and objectives, and let them recommend tools and tactics to get the job done. Together, you determine strategy, establish a plan, execute and succeed.