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JANUARY 2012 

What's new at the Norman Lear Center
The Lear Center's newest project had its debut in Chicago last weekend at the American Historical Association.  Four panels 
----  the Cold War; publishing; the Arab spring; American intervention ----  had one common heading: Historians, Journalists and the Challenges of Getting It Right.  That's the new project's name; it's a partnership of the Lear Center, USC Annenberg's Center for Communication Leadership & Policy, and the American Historical Association's National History Center. C-SPAN will air the publishing panel I chaired (audio
Marty Signature
 here) that featured Alan Brinkley, author of an acclaimed Henry Luce biography. Our goal is to enable two powerful professions built on storytelling to learn from one another's best practices and worst mistakes.  Plenty else is going on at the Lear Center ----  let us know what you think!    
Martin Kaplan
Director, The Norman Lear Center
Tom Brokaw on "The Time of Our Lives"  
Tom Brokaw Marty Kaplan Lear Center Director Marty Kaplan interviewed veteran TV journalist and author Tom Brokaw about media, politics, polarization and what's happened to America at a Writers Bloc event at the Writers Guild Theater.  Listen to Brokaw's take on the grandchildren of the greatest generation, and his thoughts on some hot issues in the news. 
Brokaw Audio 
Imagining the Future of Media  
Blakley Fractal Lear Center Managing Director and Director of Research Johanna Blakley presented her fourth TED talk at TEDxPhoenix.  She also keynoted the Gastronomy & Technology Days event in Barcelona, and at the University of Rhode Island she speculated about the future of media. Earlier this year, Blakley spoke in Colombia on "Entertainment as Virtual Reality."
 
 
Bennis on How Leaders Collaborate  
Warren BennisUSC professor and renowned leadership guru Warren Bennis was interviewed by Marty Kaplan about "How Leaders Collaborate."  The conversation ---- together with a talk by the Kauffman Foundation's John Wilbanks about innovation, intellectual property and open source science ---- continued the Lear Center's work on Creativity & Collaboration in the Academy.  Read the report from the Lear Center's USC-wide conference about collaboration, see some clips from the event and check out this interactive bibliography
 
 
 
Inside Hollywood, Health & Society  
HHS websiteTop TV writers went with HH&S to South Africa and India to get a first-hand understanding of global health issues.  "Tales From the Field," a panel at the Writers Guild of America West, tells some of what they learned.  See the relaunched HH&S website here, and check out the winners of the annual Sentinel for Health Awards, and this talk by the winner of the 2011 Everett M. Rogers Award for Excellence in Entertainment Education, Johns Hopkins University's Esta de Fossard. 
 


Entertainment in China Today  
Zhang
What's the state of the Chinese movie and TV industry? Marty Kaplan moderated a panel of industry experts as part of a two-day conference sponsored jointly by USC and UCLA on Media and Culture in Contemporary China featuring both academics and professionals. Chinese Producer Zhang Jizhong, whose TV series are viewed by upwards of 400 million people, gave the keynote presentation.  

 

 

Primetime War on Drugs & Terror 

Primetime Terror

Ten years after 9/11 and 40 years after President Nixon's declaration of a War on Drugs, the Lear Center took a close look at how these wars are being depicted in primetime TV dramas. The resulting research report reveals some surprising discoveries, including that most terrorists and drug suspects on primetime are white American citizens. The Lear Center commissioned an online video by digital artist/storyteller Joe Sabia, who remixed snippets from the TV episodes we studied in order to convey our findings to a broad online audience.

 

Remixing Hip Hop with J.Period  

J.Period Brooklyn-based hip-hop producer and star J.Period spoke with Lear Center Popular Music Project director Josh Kun about his DJ and remix work for Lauryn Hill, The Roots, and Mary J. Blige. J.Period also offered the standing room only crowd a quick lesson on making mixtapes. "In a minute," he said about mashups, "...everyone will be doing it, and we're kind of already there."

 

 

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The Future of Television Audience Research: 
Changes & Challenges
In this new report, Lear Center Researcher Robyn Abzug interviews leaders in the U.S. television industry about how to measure and target audiences in a multiplatform age. The result is a fascinating snapshot of a powerful industry in transition, one often tempted to stick with tried and true models as it grapples with an influx of data about audiences who have more power than ever to control where, when and how they interact with media. 
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USC Annenberg
About The USC Annenberg Norman Lear Center
The Norman Lear Center is a nonpartisan research and public policy center that studies the social, political, economic and cultural impact of entertainment on the world.