MVI Marketing Ltd.'s Jewelry Consumer Opinion Council (JCOC) recently concluded 2012 Holiday Shopping Research Study shows a significant increase in consumers reporting that they will likely purchase jewelry for the upcoming holiday season.
The JCOC study was conducted from 28 September through 3 October 2012 and was completed by 1407 USA consumers.
Significant findings include:
- 38% of respondents to this research study plan to purchase jewelry as a gift this upcoming holiday season
- Those planning to purchase jewelry as a gift were twice as likely to indicate that they planned to purchase fine jewelry over costume jewelry this upcoming holiday season
- More than half of respondents plan to shop both online and in-store, indicating that consumers will research comparison and price shop different options before making a selection
- 52% of respondents who plan to purchase jewelry as a gift this upcoming holiday season, cited DISCOUNTS as likely to be very important to them this holiday season
- While brand name products were not significantly important to respondents, they were willing to select their preferences for brands they'd like to give and receive
The Jewelry Consumer Opinion Council 2012 Holiday Shopping Research Study report is available FREE at:
http://www.mvimarketing.com/downloads_reports.php
The Jewelry Consumer Opinion Council (JCOC) is an Internet-based consumer community and research panel comprised of consumers throughout North America representing all ages, genders, income levels, buying categories and geographic regions.
To learn more about this study and others, visit
www.mvimarketing.com
or contact:
Marty Hurwitz
mhurwitz@mvimarketing.com
