mvi's jcoc has been serving the global gem, jewelry and watch industries since 2004
jcoc research is the industry standard for learning what the consumer has to say
retailers, manufacturers, websites, mining companies, trade associations, private equity funds and sovereign nations all utilize jcoc research to learn more about what the consumer wants what they will pay where they will purchase
51% of millennials say that recommendations from strangers through user-generated content on a company website is most likely to influence their opinion when making a purchase compared to 49% who say that recommendations from friends and family is most influential
