Articles | Suppliers | Jobs | MyQuirks |EventsOctober 8, 2012
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IN THIS ISSUE

How pharma can use mobile to boost clinical trial participation

Improving the patient experience: Dos and don'ts for doctors

Pitney Bowes uses customer touchpoint management to deliver targeted and relevant service

From our blogs

Research War Stories: Everyone was paired with a supervisor except for one elderly man...

Enter to win: Quirk's monthly contest
 

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How pharma can use mobile to boost clinical trial participation   

By Neil Weisman                        

   

The pharmaceutical industry has long recognized the physician as the primary influencer for its products. While pharma markets its products directly to consumers, consumers cannot buy these products without a prescription from their physician. Pharma developed a sophisticated infrastructure of detail reps, thought-leader lectures and meetings, all to create loyal brand ambassadors of the physicians who are the ultimate product gatekeepers.    

 

 Read on... 

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Improving the patient experience: Dos and don'ts for doctors
By Dan Prince

 

While many medical practices are struggling to meet basic patient expectations, some are doing very well and want to go further in providing an exemplary patient experience. Knowing this, Catalyst Healthcare Research tested 10 above-and-beyond patient service ideas in an online survey of 400 Baby Boomers. Innovators in health care who implement one or more of these ideas stand to build stronger patient loyalty and differentiated brands. 

   

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Pitney Bowes uses customer touchpoint management to deliver targeted and relevant service
By James T. Heisler and Mark S. Perline

The October issue of Quirk's features a focus on customer experience research. From our archives, this case study details how Pitney Bowes used research to answer the question: "What is the experience you want from us?" As a result, the company changed a number of internal practices to better align with customer needs.

The business world has come to recognize that satisfying customers and winning their loyalty is critical to a company's success within an increasingly competitive marketplace. Moreover, most companies know that that they need to listen to their customers' concerns and requirements and then act on that information.

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From our blogs

 

Final reflections on the CRC 2012 

 

Reporting from CRC 2012: Advice from another CEO who gets it 

  

Acquisitions fueling research company growth 

 

How to avoid the four landmines of hiring 

  

The three Cs of social media for organizational leaders 

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Research War Stories: Everyone was paired with a supervisor except for one elderly man...

Beth Mattar recalls conducting a large-scale automotive clinic in a distant city and hiring local people to staff the clinic. On the first day of training, they went through a detailed orientation for the 60-some people who filled the various clinic positions. For an hour and a half, Mattar presented the study objectives, individual job descriptions, roles and regulations, etc. This was followed by a 30-minute question-and-answer period. Next they split everyone up into their specific groups to provide further detail on their individual job responsibilities.

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Enter to win: Quirk's monthly contest

    

Toluna logoThis month's prize is 3,000 credits (a $1,000 value) to Toluna QuickSurveys™. All entrants receive 100 credits and can ask one question to 100 Toluna respondents for free!
 
All entrants in this month's Quirks contest will receive 100 credits to try out Toluna QuickSurveys™ and to ask one question to 100 respondents for free. One winner will receive the 3,000-credit grand prize to ask three questions to 1,000 respondents from the Toluna panel and receive results back in hours - a $1,000 value!

Toluna is one of the world's leading online panel and survey technology providers and provides a comprehensive proven, scalable solution that enables companies to answer questions of their target audience quickly and efficiently.  

Toluna's QuickSurveys™ is a Web-based, DIY survey tool with four million people ready and willing to answer your questions!
  • 2,000 responses in less than 24 hours
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In addition to Toluna's QuickSurveys™, Toluna provides the industry's leading technology suite, enabling hundreds of organizations worldwide to create surveys, manage panels and build online communities.

For more information visit www.toluna.com.

Enter now or send an e-mail to contest@quirks.com with your complete contact information. Please include "Toluna Contest" in the subject line. Deadline to enter is October 31, 2012. The winner will be selected at random and announced in the December issue of Quirk's.

To become a future contest sponsor contact Evan Tweed at 651-379-6200.
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