A research blogger on research blogs - the 10 must-reads (and a few honorable mentions)
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By Kathryn Korostoff
In the market research space, there is no shortage of blogs.
Of the many fine research-related blogs, I have selected 10 that stand out
based on consistently producing thought-provoking, content-rich, relevant material. MORE>>> |
Best practices for surveying niche social media members
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By Teri Kaslow
In
addition to low-cost online and e-mail survey tools that allow companies to
design and conduct their own survey research, niche social networking sites are
growing in popularity among marketers for their ability to target specific
demographic, firmographic and interest groups.
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How research vendors should use social media to market their businesses
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By Dana Stanley and Kristin Luck
The market research world is figuring
out how to embrace social media in more ways than one. Methodologically, it is
experimenting with ways to incorporate analysis of social media sources such as
Twitter data to enhance traditional survey and focus group data. On another
level, the industry is figuring out how to take advantage of the promise of
social media for its own marketing efforts.
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