Quirk's E-Newsletter

Articles | Suppliers | Jobs | Events March 8, 2010
In this issue
How to continue your research education on a budget
Save money - conduct secondary research
Americans put in trust time-honored brands ... and Google?
Research War Stories: Respondents discuss carrones - or was it 'cojones'?
Enter to win: Monthly contest
  
In the March issue
March 2010 cover with PDF 
Analysis of online search behavior points to travel industry uptick

Why online focus groups work for B2B research

Using LinkedIn to find B2B respondents
  
Featured event
SOCIAL MEDIA - THE NEW FRONTIER OF CUSTOMER FEEDBACK: FIVE WAYS TO TURN SOCIAL MEDIA FEEDBACK INTO GOLD
March 23
12 p.m. CDT
 
Free Webinar presented by the American Marketing Association and sponsored by Allegiance

Register now!

  
Upcoming research events
MEASURE UP MARKETING EVENT
March 10-12
The Conrad Hilton in Chicago

PMRG ANNUAL NATIONAL CONFERENCE
March 21-23
Disney's Contemporary Resort in Orlando, Fla.

ARF ANNUAL RE:THINK! CONVENTION AND EXPO
March 22-24
The New York Marriott Marquis in Times Square

GARTNER BUSINESS INTELLIGENCE SUMMIT
April 12-14
Mandalay Bay Resort and Casino in Las Vegas

IIR YOUTH AND FAMILY MARKETING MEGA EVENT
May 10-12
Hotel Sax Chicago in Chicago

AAPOR ANNUAL CONFERENCE
May 13-16

The Marriott Downtown Chicago in Chicago

MARKETING TO BOOMERS AND BEYOND
May 14
The Marriott Hotel in New York
 
  
Latest market research jobs
Vice president, new business development
Lightspeed Research, Basking Ridge, N.J.
 
Manager, project management
The NPD Group, Port Washington, N.Y.
 
Team lead, client services
e-Rewards, Bay Area

Database coordinator
Survey Sampling International, Shelton, Conn.

  
Contact us 
Editors:
 
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Subscriptions:
Shawn Hardie
 
General Inquiries:
651-379-6200
 
How to continue your research education on a budget
By Keith Malo and John Widmer

For many researchers, primary training and development comes from on-the-job experience, but training opportunities don't stop with the fulfillment of daily job responsibilities. Growing analytic and project management skills in real-world environments is acceptable - so long as the exercises are managed by integrity-driven, technically-proficient research managers and mentors who encourage open dialogue and program post-mortems. The sad truth, however, is that this is not always the case. This is why a structured, ongoing research education is key in a researcher's quest for continuous improvement. But how do you choose the programs that are right for you (and your budget)? 

MORE>>>
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Schlesinger

 
Save money - conduct secondary research
By Doris Kaiser and Kristina Witzling
 
As custom marketing researchers, most of us have been conditioned to think of primary research as the solution to our clients' problems. When we design studies, we ask all the typical questions: quantitative, qualitative, both? Online, phone, in-person, mail? How many interviews, and with whom? What should go into the questionnaire?

But one important question is often neglected: What do we already know?


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ARF re:think ad
 
Americans put in trust time-honored brands ... and Google?


Despite the near-constant product launches and line extensions intended to rocket brands to the top and revamp established brand images, it seems that in a time of great economic unrest consumers still put their trust and favor with brands that have stood the test of time.

MORE>>>
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Allegiance logoThis free Webcast explores the top five emerging best practices of capturing and leveraging customer feedback contained in social media and how to use that data to identify and rescue at-risk customers, drive product innovation, improve the customer experience and gain deeper customer insights than ever before. 
 
Research War Stories: Respondents discuss carrones - or was it 'cojones'?
True-life tales in marketing research

Murray Simon says that as a health care marketing researcher, he sometimes finds himself in the position of having to explain to his clients something technical that was said during a focus group or individual interview. This particular task was made rather difficult one night during a focus group with surgeons on the subject of prostate cancer.

MORE>>> 
 
Enter to win: Monthly contest

Sample Network blenderWhat are the Top 3 Ingredients for Online Sampling Success?

Answer this question and enter to win a blender packed with everyone's favorite ingredient - cash!

Want to learn more about The Sample Network and why our quality online sampling recipes always receive rave reviews? Call 888-572-3255.

Visit thesamplenetwork.com/smoothie by March 31, 2010, to enter. The winner will be selected at random and announced in the May issue of Quirk's.

Congratulations to January's winner, Thomas Ferro of Bank of America, Wlimington, Del. January's prize was a free automated charting software package from E-Tabs.

To become a future contest sponsor contact Evan Tweed at 651-379-6200.