In the March issue
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Analysis of online search behavior points to travel industry uptick
Why online focus groups work for B2B research
Using LinkedIn to find B2B respondents
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How to continue your research education on a budget
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By Keith Malo and John Widmer
For many researchers, primary
training and development comes from on-the-job experience, but training
opportunities don't stop with the fulfillment of daily job responsibilities. Growing
analytic and project management skills in real-world environments is acceptable
- so long as the exercises are managed by integrity-driven, technically-proficient
research managers and mentors who encourage open dialogue and program post-mortems.
The sad truth, however, is that this is not always the case. This is why a
structured, ongoing research education is key in a
researcher's quest for continuous improvement. But how do you choose the
programs that are right for you (and your budget)?
MORE>>>
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Save money - conduct secondary research
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By Doris Kaiser and Kristina Witzling
As custom marketing
researchers, most of us have been conditioned to think of primary research as
the solution to our clients' problems. When we design studies, we ask all the
typical questions: quantitative, qualitative, both? Online, phone, in-person,
mail? How many interviews, and with whom? What should go into the
questionnaire?
But one important question is often neglected: What do we
already know?
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Americans put in trust time-honored brands ... and Google?
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Despite the near-constant product launches and line
extensions intended to rocket brands to the top and revamp established brand
images, it seems that in a time of great economic unrest consumers still put
their trust and favor with brands that have stood the test of time.
MORE>>> |
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 This free Webcast explores the top five emerging best practices of capturing and leveraging customer feedback contained in social media and how to use that data to identify and rescue at-risk customers,
drive product innovation, improve the customer experience and gain
deeper customer insights than ever before. |
Research War Stories: Respondents discuss carrones - or was it 'cojones'? |
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True-life tales in marketing research
Murray Simon says that as a health care marketing researcher,
he sometimes finds himself in the position of having to explain to his clients
something technical that was said during a focus group or individual interview.
This particular task was made rather difficult one night during a focus group
with surgeons on the subject of prostate cancer.
MORE>>> |
Enter to win: Monthly contest
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What are the Top 3 Ingredients for Online Sampling Success?
Answer this question and enter to win a blender packed with everyone's favorite ingredient - cash! Want to learn more about The Sample Network and why our quality online sampling recipes always receive rave reviews? Call 888-572-3255. Visit thesamplenetwork.com/smoothie by March 31, 2010, to enter. The winner will be selected at random and announced in the May issue of Quirk's. Congratulations to January's winner, Thomas Ferro of Bank of America, Wlimington, Del. January's prize was a free automated charting software package from E-Tabs. To become a future contest sponsor contact Evan Tweed at 651-379-6200. | |
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