Coming in February...
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In-store ethnography: How a Brazilian hair care firm inspires consumers
Seeing ads through a kid's eyes
What does 2010 hold for researchers?
2010 Research Software Directory
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Featured event
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WEBINAR: MANAGING RESEARCH EXPECTATIONS
January 26
12 p.m. CST
Quirk's
and Brett Hagins will present a Webinar on best practices in business problem diagnosis. Attendees
will learn proven methods for defining research study objectives and linking
them to business outcomes.
$149 per person
Register now!
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QRCA responds to article on qualitative cheaters
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By Judy Langer
Editor's note: The following article is a response from Judy Langer, president
of New York-based Langer Qualitative, on behalf of the Qualitative Research Consultants Association (QRCA) Field Committee, to
Marc Goodin's article "No more Mr. Nice Guy: Professional respondents in qualitative research" in Quirk's December 8, 2009, e-newsletter, in which Goodin shed
light on the problem of professional respondents in qualitative research and
offered several steps researchers and recruiters can take to ferret out the
cheaters.
MORE>>>
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Are car and beer ads lost amidst network promotion during the Super Bowl?
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While the popular perception is that beer, soft drinks and autos are the prime
Super Bowl ad categories, given their annual presence in the big game, the actual leader by dollar value is promotional advertising from
the network itself.
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Majority of Americans plan to help Haiti relief
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As of January 18, 2010, two-thirds of U.S. adults (64 percent), and an even
higher percentage of African-Americans (81 percent), have given or plan to give
to relief efforts following the earthquake in Haiti, according to a survey
conducted by Zogby Interactive, a Utica, N.Y., research company.
MORE>>> |
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You will learn how to...
- Obtain better input from your stakeholders
- Avoid conducting research just to "get a
baseline"
- Use research as a catalyst to drive innovation in your organization
- Create greater opportunities for recognition and career advancement
$149 per person
Receive credit toward the MRA PRC |
Research War Stories: The airborne bra
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True-life tales in marketing research
Cheryl Simer recalls a focus group she conducted on bras,
where one of her responsibilities was to dress a mannequin with various
prototypes and then obtain consumer reactions. Rushed for time, she had
hurriedly put the bras on the mannequin.
MORE>>> |
February 3
12 - 1 p.m. EST
Free for non-members and members of the ARF!
In the words of its founder, Jack Dorsey, Twitter is not a social
network, but a new way of communication. Twitter is a natural platform
to understand and research what people are doing, thinking, using or
talking about. But what is Twitter? And what do Twitterers twitter
about? Like a lot of Web 2.0 applications, the best way to understand
it is to just try it out. So we entered the Twitter world, and our
research findings will help you discover how to use Twitter as a
research tool, from ethnographic analysis to semiotics.
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For
performance reviews, make your rounds like a doctor
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Performance
reviews don't have to be annual formalities endured only to result in a pay
increase. Instead of treating the review process as a corporate-mandated waste
of time, consider that employees want to know how they're doing and to connect
with managers, and managers want to reward great employees and to address
problems using concrete measures. So why are performance reviews seen as such a
chore?
MORE>>> |
Enter to win: Quirk's monthly contest
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This month's prize is a free automated charting software package from E-Tabs - a $5,000 value.
To register, send an e-mail to contest@quirks.com with
your complete contact information. Please include "E-Tabs Contest" in the subject
line. Deadline to enter is January 31, 2010. The winner will be selected at random
and announced in the March issue of Quirk's.
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