Issue Number 6                                                                         February 2008
Greetings!
Bobble pens
One afternoon during a bout of writer's delay (as opposed to writer's block), I started cleaning up my desk. I picked up a pen with a logo, and I was a little startled to see a name I had never heard of.

Where did I pick up that pen? Chances are it was a tradeshow somewhere, sometime. But why didn't I recognize the company name?

My little episode (plus the fact that I still had writer's delay) prompted me to post a question to an active online community. "What's on your desk?" I asked, and the response was overwhelming. Respondents shared the giveaways they always buy as well as the ones they always pick up. One person even put some of his tradeshow giveaways in the mail to me!

This issue includes an article about the survey as well as all the results. I'm also including the link to the last Avenue Z webinar, ENewsletters: The Basics and Beyond. Please let me know if you'd like reprint permission for either of these resources.

As always, I'm here when you need me.

Beth

Beth Ziesenis
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for organizations with something to say

Need a copywriter today? Click here to Contact Me!

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In this Issue
What's On Your Desk?
eNewsletter Webinar Archive
Top 10 Tech Tools
Resume Critiques
Quick Links
FourWayStop Archives
Life on Avenue Z Blog
Who is Beth Ziesenis?
The Secret to Pronouncing "Ziesenis"
Beth Ziesenis
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A Happy Webinar Attendee
"I learned more in the last hour listening to Beth's presentation on eNewsletters than I have as a newsletter coordinator for the last seven and a half years.

--Christina Tomlinson,
  Federation of Animal Science Societies
What's On Your Desk?
Stress reliever

Stress balls (and stress heads) are out.
Green products are in.
And chocolate never goes out of style.

Despite the fact that we're tired of your basic promo pen, promotional experts say they're still the best-selling giveaways. Attendees love to get unusual things, but they have to serve some purpose and they have to be small enough to bring home?

What promo products make the cut? What do attendees leave on the showroom floors?

Avenue Z captured the conversation regarding promotional giveaways from a group of tradeshow and conference professionals.
ENewsletters Webinar Archive
enewsletters

Did you miss it? Click here for the archive of Avenue Z's Webinar:

ENewsletters:
The Basics and Beyond

More than 60 people signed up for the one-hour live webinar, where we covered...
  • Best Practices for Your Layout and Look
  • Great Ideas for Content
  • Improving Your Subject Lines for Better Open Rates
  • Length and Frequency: How Much is Too Much?
My Top Ten Tech Tools
Tech Tools
On Life on Avenue Z for Valentine's Day, I listed the top 10 tech tools I love.

Here's a sample:
  1. SurveyMonkey: An online survey tool with a free level that I find quite useful. I construct surveys, collect results and track responses online.
  2. Mozy: An online backup site that allows me to sleep at night for $4.99 a month!
  3. Google Analytics: The world's best free web traffic stats.
Resume Critiques for Charity
association solutions
Tired of running around with an outdated resume? Let me help you communicate your strongest skills and best experience.

For a donation of $25 to my fundraising for my second marathon with the Leukemia and Lymphoma Society, I'll provide a 30-minute live evaluation (via phone and web) of the most important tool you need to land your next job.

Not searching right now? Buy an evaluation for a friend, an offspring, your noisy cubicle neighbor.... Every penny goes to my fundraising for the Leukemia and Lymphoma Society.

"After ten years in one industry, I was not sure how to formulate my resume to break into a new field. Beth gave me great feedback and tips helping me see how to rewrite my resume to focus on my marketable skills that would be valuable in a new endeavor."

Rebecca Eberle