| QuickStop Marketing Tip: Give Your Marketing Documents a Voice |
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Add some personality to your marketing material by asking yourself, "What voice would sound best reading this document aloud?" James Earl Jones? Minnie Pearl? Bill Clinton? Your answer may guide your copy and give your marketing material new life.
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E-Mail or Email?
Technically, the reference books tell us that e-mail is short for "electronic mail" and should have a hypen. Popular culture, however, has pretty much created and accepted email as an acceptable spelling.
My old journalism prof's rule: If you can't be right, be consistent. So choose one way and stick with it in all your correspondence. |
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The FunStop
The average human being will accidentally eat about a pound in weight of insects over the course of a lifetime.
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