I know: not everybody out there likes writing. Alas, sometimes it must be done.  When it does, you can console yourself with this thought: there are few exercises more fruitful than writing for clarifying your ideas and making them more persuasive.
 
Whether you're writing a sales presentation, blog entry or e-mail, sounding like a genius--or at least sounding intelligent--will make it easier to persuade the reader of your ideas' value.
 
Unique is fresh--which is why it gets attention. Buzzwords are overused. They've become shorthand for concepts the writer assumes her reader already understands. Using buzzwords in your writing fosters fuzzy and clichéd thinking instead of unique insights that persuade your reader. 
 
In the spirit of promoting intelligent writing, this Value Prop brings you Inc. Magazine's "15 Buzzwords We Hate," from this past April's issue.

I don't agree with all their picks (e.g., "incentivize" is god-awful ugly, but it has appeared in online dictionaries and it does communicate a compensation aspect that "motivate" doesn't), but most of these words weaken communication.

Wherever possible, eliminate buzzwords from your writing and you'll be forced to communicate in a fresher, more intelligent way!
 
Actionable: A high-energy noun gone passive and flabby.
 
Authenticity: Has become its own antonym through overuse.
 
Best of breed: Try not thinking of springer spaniels.
 
Brain dump: Why treat creativity like construction waste?
 
Co-opetition: Business doesn't need a version of frenemy.
 
Disintermediate: Has the same number of syllables as "cut out the middleman" with  none of the clarity.
 
Incentivize: First, it's not a word. Second, what's wrong with motivate?
 
Mindshare: Our psyches are not Florida condos.
 
Offline: Annoying in meetings ("Let's take this offline"). We're already offline! We're surrounded by human beings!
 
Outside the box: A cliché about not thinking in clichés.
 
Proactive: Ugly corporate-ese, but without a decent synonym. Anyone?
 
Repurpose: You are recycling. Just say so.
 
Solution: A shame, what has happened to this word.
 
Synergy: This bastard child of synthesis and energy is godfather to every enigmatically named tech company.
 
Value-add: Devalues the concept of value. Talk shouldn't be quite this cheap.
 
You can also see the list of buzzwords Inc. likes here.
 
And here's some fun--a link to a Buzzword Generator (One of my favorites: "organic  scalable  hardware.")