Special Guest Article - SEO Is Dead

• You want your marketing copy done.
• You'd like an elevator speech that works.
• Or maybe you need your newsletter set up.
  
• Does your website begin with the word "WE?"
• Perhaps there is something else that is just not working in your marketing tool box.

and money is tight for you.

Most business owners cut back on marketing costs at the very time it is most important to spend money on marketing. In this economy - that time is now.

But good marketing copy writing is expensive.  Some professionals charge over $1000 per month - just to coach you on how to do it yourself - Yikes!!

Good news!

I am having an "I need to get to ERS (Experience the Reality of Success) Special!"

For years, I've been working with people live and over the phone on networking, marketing, newsletters, creating information products - and more.

I've seen multiple clients skyrocket their incomes, simply by learning and implementing some of the systems I've created.

I'll work one on one with you via email and the telephone to help you create and implement any of the following:

• Your elevator speech/self introduction
• identifying your target market
• marketing copy for an event or your services
• creating an info product (so you can stop trading time for dollars)
• review and update of your existing marketing elements
• finding strategic alliances for your business
• creating an effective newsletter for your clients
• copy for your squeeze page and/or website
  

The time we work together is limited to one month and only 7 people can take advantage of this special.

I've been charging $500 for an individual total marketing makeover but because time is short, in order to get to ERS, I am going to slash that price in half but only for the first 7 people.  After the first 7 are gone, my regular price will apply.

Whoops! Before I finished writing this,  one spot was snapped up! (Great timing Ed!)   So there are only 6 spots left!

So that's 6 spots left at $250 each.

Don't be penny wise and pound foolish. In today's economy you can't afford NOT to have a hard working and effective marketing strategy.  This is an offer you won't see again.

I look forward to working with you!

Click the 'buy now' button below to grab your spot:

 Business Cards

Business cards are probably the most poorly utilized and misunderstood pieces of your marketing strategy.  Here are a few "do's and don'ts' as they apply to business cards.

Do carry business cards with you at all times - you never know who you will meet or where. They may need your services or the services of someone you know.

Don't give a business card to someone who has not requested it. Besides being presumptuous, it's a waste of a perfectly fine card. If they didn't ask for it, they will probably throw it away when they get home. And don't ask for one of their cards as an excuse to get them to ask for yours - same reason.

Do collect business cards from people you want to contact later. A card is a great way to remember someone and, when you follow up with a note about the conversation, you will make a good impression as someone who takes action and follows up - a rarity!

Don't put everyone who's card you've collected on your ezine list as a way to "follow up" with them.  This is actually against the law.  IF you get permission from them to send your email newsletter that's fine. You will need to be able to document that they did.  You could call them or send them a personal email inviting them to your list, but if they don't want to receive emails from you resist the temptation to ask forgiveness rather than permission.  It doesn't make you look good!

Don't get glossy cards printed up. Oh sure they may look nice and "feel" successful, but writing on those cards is a nightmare and makes it harder for "notetakers" to remember who is who.  Remember in some cultures writing on a business card is a sign of disrespect. Get permission before you make a note in front of the person whose card it is.

Don't waste the "advertising real estate" on the back of your business card - especially if you publish an email newsletter.  This is the perfect place for 15 words of marketing copy (Remember - "what they're going to get and why they need it")  Just be sure there is enough white space somewhere on the card to write something.  Besides if there is nowhere to write, I promise your card will look crowded and cluttery - not a professional presentation.

Do limit the number of cards you bring with you to a networking event.  This is a good strategy if you run into the person who is just handing out business cards in order to get you to give them one of yours so they can try to sell you later.  If you're out, you can be honest and say you're out.  If you meet someone who wants one of yours after you run out - get one of theirs instead and let them know you will follow up - and then do it!

If asked to participated in one of those "grab as many cards as possible" networking exercises (and I use the term 'networking exercise' loosely) resist the temptation to "pretend you met them" so you can set up a follow up meeting. (OK don't laugh, I can't tell you how many times that has happened to me. - I'm just saying-!)

AND if you ARE at a networking event where the organizer uses the "business card grab" as a way to get people to network - THAT is an excellent referral for me!