| Greetings!
This has been a crazy month, filled with speaking gigs travel and hockey! It's a wonder I still have my hair (much less my sanity). Of course you'll hear all about that in this month's musing! So if you've been wondering - Hey Where's Karen been lately, read my musing and find out!
Before I get into the newsletter, I want to give two "shout out's" today.
Thank you to Sue Thurman and the Gilroy Chamber of Commerce for sponsoring a fun (and yummy) brown bag lunch. Also a warm garlicky welcome to the 25 new subscribers who joined us. I especially love how friendly your group is. I appreciate the small town feel of your community and I hope to be back some time in the future.
Second a huge Thank you to Charley Daly for arranging for me to present some brand new material at the August 1 Pleasant Hill Chamber Brown Bag lunch. If you're joining us because of that event, Welcome!
If you weren't there, don't worry! The Three Things Every Professional Must Know to Survive a Recession is in the works and due to be released later this month! Stay tuned!
And now, on to the info!
Karen
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| I Want to Answer Your Most Burning Questions!!
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Every day it seems I get questions from people about networking, marketing newsletters, info-products and workshops. My ultimate goal is to provide you with as much information as I can about these topics, so I am continuing to create new and different materials, but, there's a problem! I want to be sure to include your burning question in my information - but I need to know what it is. Please take a few minutes and let me know what questions are on your mind regarding these topics. You can access the survey by clicking here. It shouldn't take you more than 5 minutes to complete. When you're done, you can see what others have answered, by accessing the survey results button. Everyone who participates in the survey will receive my newest ebook - 5 things every professional must know to survive a recession for free (It will be selling for $39 when I release it!) Thank you in advance for your help!!
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| Karen's Monthly Musing
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It's August. Do you know where your gray hair is coming from?
So, there I was in the mirror, trying to figure out when the face looking back could possibly have acquired those lines and I saw it. - A little silvery whisp of a thing.
Oh, this must belong to my husband I said as I tried to brush it out of my hair - only to discover - it was attached to my scalp.
<Cue Music - Dunt dunt duh - (dramatic reverb) Cue girlie scream>
Trouble is, I think know where it came from.
Between trying to reinvent the workshop portion of my business, comforting my newly unemployed husband, having to put down my 19 year old cat, the stress of hockey try-outs AND then being re-elected Team Manager, I think the silver hair fairy finally found me!!
The short version of all that goes like this:
Because I am now studying with a group who actually has a clue how to put butts in seat, suddenly I found myself needing to create a workshop for all those clamoring butts. Workshops (and the ensuing butts) don't grow on trees (now there's a visual), so I've pretty much spent all my spare time in a cave called my office slamming out new product after new product after new workshop. In fact, there's a survey later in this issue where I am looking for a little help from you.
And right after my last newsletter went out, my husband announced that his title office was going from 26 employees to 6 (and the remaining 6 were bing transferred to Castro Valley and by the way he wasn't one of them. After 30 years in the industry, he had outlived his job. (talk about incentive to create immediate revenue - and probavbly another reason the grey hair fairy found me).
In the middle of this our 19 year old cat's health failed all at once and we knew her time had come, so she went to visit the happy cattery in the sky. She was a great cat. I'll miss her, but it was the right decision.
Then there was hockey try outs where there were 9 goalies trying for 4 positions AND the coach is from the east coast, doesn't know any of the players and so past performance doesn't matter - it was all riding on one try out!!
The Good news out of all that - Stephen made his team. Out of 7 kids who could have made that team, they picked Stephen (and another goalie from San Francisco). The coach said Stephen was picked because of his talent, but mostly because of his heart. He had faced a shot from an NHL player that had to be going at least 95 miles per hour - and he caught it. It bruised his hand terribly and he was in alot of pain, but he kept playing. He made it through try outs thanks to Joan Kasich and her BEMER (more in the sidebar), but he made the team because of his heart.
I couldn't be more proud.
Remembering what matters with awe and gratitude, til next time,
Karen
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Back by Popular Demand -
What I Hate About Networking
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by Karen Frank
This is probably my most popular article and I have had dozens of requests to reprint it, so here it is. And yes, you are welcome to use it for YOUR newsletter if you like, just see the note at the end of the article.
OK, I admit it. I hate
networking.
OK OK, I don't really hate
networking, but there are some aspects of networking I really do hate. Why do you care? Because if you understand WHY I hate these
things YOU will make more money. Let me explain:
I was thinking about this in my car the other day. Networking is like hunting for birds in the
bushes with a Gatling gun. You can't really see if any birds are actually in
the bush but you shoot anyway. Every
once in a while a bird drops dead out of a bush and you think "Success!
This really works!" Except the gun
fired 100 rounds and the bird was sick...
Networking's alot like that. You
spend 80 percent of your time networking and every once in a while you get a
referral. Success!! This really works! Except you've spent dozens
of hours to find a client that wants a $1000 job. Sound familiar?
When most people decide to go into business, they are brilliant at
"the thing" that they do. They may take business classes and hear
things like - "you must spend time marketing your business" and that
networking is important. So they join a
group with a vague idea of what they're supposed to be doing and what they'll
get out of it. Meanwhile, they can't identify who they REALLY want as a client
(their true target market), and they go in with the hope of thousands of
dollars in referrals and quickly become very disappointed.
See, most people are networking in the dark. Well, let me flip on the light switch!!
Networking groups are great and they're really important to your
business IF and only if you understand how deep networking really is.
Take out a penny and study it.
Right now. Study the penny for two minutes. Go ahead.
I'll be here when you get back.
So what did you notice?
The penny is more complex than that thing you left on the sidewalk
because it wasn't worth picking up...
Networking is like that too.
The thing that drives me crazy about networking groups is that some of
them offer pretty good education on how to work their system. The problem is most people think that's it.
"Oh I see, it's a penny. Well, that's all I need to know...so where are my
referrals? This system doesn't
work!"
By their very nature, networking groups focus on referrals and results
and when people don't see the results they want, the "system" doesn't
work. It IS the system's fault (despite what the group will tell
you) to
the extent that nobody told them how to work it as it applies to their
business and it's overall vision.
If you're out there in a networking group or going to a chamber and you
don't know exactly what you're looking for (and it isn't "as many
referrals as you can get") STOP!!
If you don't know where you're going that's exactly where you'll end up.
And if you're just out there giving referrals to get referrals and you have no
idea who your dream client is, then all you're going to get is the kinds of
referrals and clients you DON'T want.
Do yourself a huge favor and decide what kinds of customers you really
want. Which of your clients make your
life easy? What company specifically do
you want to do business with?
The big lie about networking,
infomercials and introductions is this: If you have a great infomercial that
makes people want more information that is all you need to do.
That's a lie. If you have a great
infomercial and you don't know what kinds of clients make you money and which
once don't, a great infomercial won't help you.
Don't be like so many of my students who discover that, although they
get a ton of referrals, they are people who drive them crazy and don't generate
enough revenue to begin to cover the time they take out of the day.
Remember, you are the average of the five people and or groups you spend
the most time with. You can apply this to your clients as well. Take a look at the clients you have right now
today. With whom are you spending the most time? Are they making you rich or
are they making you poor? Figure out who
is generating the most revenue for you and ask for clients like THEM the next
time you're out networking.
Otherwise, you just shooting at theoretical birds in a bush with a
Gatling gun.
Want to use this article in your newsletter? You can! Just be sure to include the entire
article and include this complete blurb with it: Networking Expert Karen Frank publishes Miss
Karen's Networking News, the semi-monthly email newsletter. If you're ready to jumpstart your networking,
make more money and spend less time
doing it, get your FREE tips now at www.misskarensproductions.com
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Miss Karen's Calendar
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August 7, 2008 4:00pm Teleclass Your Marketing Makeover
3 Steps to better marketing copy click here to register
August 19, 2008 4:00pm Free Teleclass -
Perfecting Your Elevator Speech
Coaching and feedback on your elevator speech or marketing copy click here to register
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| For more information about these events call 924-279-1004 or email me at karen@misskarensproductions.com |
| Last Chance to Purchase Home Study Course
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This is it!! There are only 3 copies left and then they are gone! If you've ever wanted to attend a live event and were either too busy or too far away, this is your ticket! I won't be selling the home study course in this format ever again, so this is your LAST CHANCE to get your copy.
About the course:
Is your networking not working? Is your marketing unremarkable?
Do you hate going to chamber events? Does it drive you crazy when you ask
people what they do, they tell you and then walk away without asking about your
business?
The good news is that networking is a skill. The bad news is that networking
can be time consuming and -without proper training - you may never be able to
get the kind of business you really want.
Miss Karen's Secrets to Success in 30 Seconds is your answer.
After learning this step by step method, you too will be able to deliver
networking messages that have people sit up and take notice. You will look more
professional, spend less time networking and make more money.
You'll learn:
- Why it is critical to plan
what you're going to say about your business every time you open your
mouth.
- How to create infomercials
that literally write themselves.
- 3 things you should never say
in your infomercial.
- How to Introduce yourself in
a way that will interest people in what you do Networking tips for
networking groups and chamber events
Contains 2 CD's and follow along guidebook
Through easy to understand, step-by-step exercises and specific tips and
suggestions, you will be able to create and deliver a message to your listener
that will help them understand what you do and be interested in finding more
business for you. Plus, you'll easily systematize your infomercials or elevator
speeches so that you will look polished, professional and prepared even on a
moments notice.
What I do know is that if you don't do things differently,
you're going to keep getting the same results. Will you let me help you become a raging success with word
of mouth marketing?
Don't leave any more money or opportunities on the table. Order your copy
right now!
Click here to learn more or purchase
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The Healthy Networker
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Energy Management
This doesn't seem to have anything
to do with networking, but it really does.
I've heard so many people say that they don't do things in the evening because they are just too tired. And I sometimes feel that way myself.
I was recently introduced to a device called the BEMER through two students of mine, Joan Kasich and Hedda Saeedi. The demonstration was at the home of Farideh who is also a BEMER partner (what they call the people through whom you can have one). I was amazed to see the results people were getting.
After seeing what the BEMER did for my son's hand injury (see Miss Karen's Musing) and experiencing it for myself, I'd like you to see it for yourself.
Here's some information from Joan and Hedda:
More and more
individuals have used the BEMER and here's some results they have shared:
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My body
feels warmer now."
- "I could
hardly walk due to sciatica. In 4 days the symptoms were gone."
- "I now have
energy in the afternoon."
- "I am
sleeping through the night now."
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"My eyes are
not so tired."
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"A bruise I
had for 3 weeks was gone in 48 hours by using the BEMER."
Experience the BEMER for yourself! It will leave you feeling pleasantly relaxed and energized. The
PowerPoint presentation and video clips of what happens within the body during
an 8-minute session will amaze you. The presentation lasts about half an hour,
with a period for questions and answers and a BEMER session at the end.
Presentations are at 7:00 every Wednesday evening in August at 43
Quail Court, Conference Room Walnut Creek,
CA 94596 Call Joan to RSVP 925-680-9000
or you can also see a demonstration in Moraga every Thursday evening at 55 Carr Dr. Contact Farideh to RSVP 925-376-2025
or visit www.bemeramerica.com for more information
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Does your group need a speaker?
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Networking not working?
Marketing un-remarkable?
If your group is looking for a fun interactive presentation, Karen Frank will fill the bill!
Call 925-279-1004 to schedule Miss Karen for your next event.
Want something just for your group? Karen is happy to customise materials or come up with something just for you! Please call for rates and more information. |
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