| Greetings!
Mid February and boy is it busy around here!
There are several special events coming up in the next month that you will not want to miss. All of these events are stellar networking opportunities and you'll be able to invest in your business education at the same time. I think of it as multi-tasking at it's finest!
So, be sure to check out the Calendar. Also don't miss the Expert Business Symposium.
I've got eight ladies who have been working hard for six months to prepare a symposium that will be fun, boost your business and your life to a whole new level - PLUS, did I mention it's a networking function? It's a not to be missed first ever event!
You'll get more info about the symposium in a special announcement later this month but do take time to browse the articles and the calendar for some of my newest nuggets.
I hope you enjoy this mid-month issue!
Karen
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Making Money While You Sleep.
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I spent President's Day weekend in Arizona with my son for a hockey tournament and when I returned I had over 400 emails - yikes! However, some of those emails were sent from Paypal announcing that I had cash!
It's amazing to me that while I was doing the roadie thing I still made money on something I created once and now sells over and over again with minimal additional effort by me!
It's possible for you to do this too! Do you believe me?
There are some very simple steps to creating info products that lead to passive income. The trouble is most people go on the Internet and get sunshine blown up their skirts (or shorts) about making a killing on the Internet or as "back of the room sales" at workshops.
Here's the real truth about that. It IS possible to make money this way however anyone who tells you it will happen overnight or it will take no effort on your part IS LYING TO YOU to try to get you to give them some of your money.
So there it is. That being said, you can do this!
Here are the basic steps you need to take to create your very own info product and/or workshop so you can stop trading time for dollars.
Step One: Do you have a list? No not groceries! I mean a list of people who want to hear from you on a regular basis. These would most likely be past and future customers. This is important whether you are doing workshops or selling info products. Your list (and the humans behind the email addresses) is gold. Treat it as such.
You see, the trick is if you just start emailing everyone you know without their permission, you'll be breaking the law. Unsolicited email is unlawful, so don't plan on making money by sending out a gazillion emails to people you barely know. AND don't start your email list by creating a group in your outlook contacts. Trust me that will turn into a logistical nightmare later.
If you're serious about this, you'll need to create an email newsletter of some kind and send regular communications to it. PLUS you will need a system like Constant Contact to make sure you stay "legal". I like Constant Contact because for an email management program it's relatively easy to manage and use.
Click here for more information about Constant Contact
So bottom line to step one - create a list of people who want to hear from you and give them a ton of great information regularly.
Step Two: Create something of value to give away. This can be a free report or an introductory workshop. Understand that there is a formula to all of this. Your goal with the low cost low risk items is to let your clients get to know you and like you. After a time they will begin to trust you and that is when the sales begin.
So the formula goes like this.
- Figure out what information your clients actually want from you and make this the focus of your first product/workshop
- Create the marketing material THEN Create the workshop/product. Why? Because if you do a product and no one wants it or wants more info at the least, you just wasted a whole bunch of time. Be sure you get feedback on your marketing language and your product idea.
- In the workshop/product you first tell them what they will get out of the workshop/product (both benefits and features)
- Tell a personal story that establishes your credibility (why they should listen to you) and/or provide statistics
- Teach one or two points about your topic (longer products or workshops should teach more)
- Wrap up by reviewing what they learned and telling them how they can receive continuing education with you.
Step Three: Using the formula above create a product or workshop that costs a minimal amount and delivers great value. For example this might be an e book or an introductory workshop that costs a nominal amount.
Step Four: Using that same formula create a higher ticket items that your list really wants to have. This could be a home study course or a mastermind group. You can create higher and higher value/ticket items such as DVD home study courses or 3 - 6 month programs that offer in depth teaching on your topic.
It's important to note that you can recycle your information because different people have different styles of learning. So for my info product series I started by brainstorming everything I know about networking. I then created a home study course (audio recording and workbook) on writing a 30 second elevator speech using some of that information. Next I created a workshop wherein I gave different and complimentary information on networking and elevator speech writing. After that I created an e book using some of the info from the audio course and some of the info in the workshop. After that I created longer and longer workshops some lasting two full days using much of the same info, but in and experiential environment.
Step Five - do it again and again
The biggest challenge for me in all of this was listening to my teachers at the time who basically said that I would be making six figures in no time. It sounded really good, but it did teach me that I can be gullible at times! What I believed would be an overnight money maker wasn't. (say ouch) And you shouldn't believe anyone who tells you that workshops and info products will transform you into an overnight millionaire either!
"Ok, so this sounds really good. I think that an info product will really help me make more money with less effort, but how do I do it for my business? I still need help getting started and I don't want to spend thousands of dollars learning how."
I hear you.
I created the You Are and Expert Infomercial and Workshop Bootcamp as a result.
The next one is coming up this Friday and Saturday Feb. 22 and 23 in Pleasant Hill from 10:00 until 5:30 each day.
Here's what you'll get:
This program is designed to help you make more money by elevating
your professional image in your community and positioning you as an
expert.
In this
program you will learn:
- how to create an email campaign and why it is critical to do so
- why your beautiful website may be costing you business and how to fix that
- why working smarter by taking
advantage of outside resources is critical to being successful
- how to create strategic alliances and why it's important
- how to create the right info product for your business
- how to put together a short
workshop that will wow potential clients and why that's so important
And
you will learn how "everything is a formula" and that the "golden
formula" is the key to creating amazing workshops, speeches and
products that will make you a superstar - every time - no matter what
you do. (Pssst - here's a special secret bonus
- You'll learn the formula in other trainer's sales letters and
workshops and you'll be better able to make an intelligent decision
when faced with a "workshop sales pitch" cool??)
No idea what
your first product/workshop should look like? PERFECT! This is the
right place to figure that out. In fact most students who think they
know what they will do change their minds before the course is over!
There
will be plenty of time for individualized training, so please bring
your questions and anything you may have worked on in relation to
marketing, workshops, speeches or products. Feel free to bring your
laptop for notes!
Before we're done, if you want more help creating your first product, you'll get access to my golden rolodex of coaches and information on how you can take what you learned one step further.
To be honest, I wish that someone had offered what I am offering two years ago. I'd have saved alot of time and money not to mention fewer grey hairs! I only have room for four more people in the February bootcamp, and if you mention the code word "anti-gravity dog" I'll know you read this article and let you in at the introductory price of $197.
You must register before Thursday at 5:30 pm PST. To register call 925-279-1004 or email me at karen@misskarensproductions.com
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| Networking Teleclass Coming Up February 28
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Hosted by Casey Dawes
Do you
walk away from networking events with a stack of business cards and a bloated
stomach from all that snacking? Do you resolve again to follow up with people?
Do you wonder why you even go? Are you fed up with networking and getting NO
RESULTS?
The
truth is that the problem isn't with networking. The problem is that no one
ever taught you how to do it! Let my guest, Miss Karen of Miss Karen's
Productions, THE networking GURU, help you,
Make this the year that you finally
get results from networking and increase the profitability of
your small business!
- Understand where
networking fits in your marketing plan
- Learn the 3 most costly
networking mistakes that people make
- Help you understand what
to do differently that will change your networking and get you better
results immediately
All it takes is 70 minutes to learn these
important networking tips.
By
attending this teleseminar, you are guaranteed to learn these powerful tools
for increasing your business income in 2008:
- What to Say:
Miss Karen's PROVEN results to get the results you want.
- Three things you
should never say: Learn how to keep people paying attention to
you
- How to get past
nervousness: Miss Karen will give you tips and techniques
to make your next networking event a breeze!
"I have
felt much more powerful in my BNI infomercials, and as importantly,
when speaking with the general public. I get right to my point and receive the
kind of response that I had thought I'd receive when I was doing them the
"old" way. It has been mentioned to me on several occasions, that
what I said in my infomercial was the reason I was called for more information
on my product... Thank you very much for showing the way!"
- Bernadette Guimarin - www.thegreatproduct.com/bernadette
click here for more information and to register
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| The Difference Between Superior and So-So
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Is one degree. And yet sometimes (especially for us solo preneurs) maintaining focus and determination can be difficult. So could you use a little inspiration to do one more task, move one step closer? This is what I have been turning to when I need inspiration. (And turn up the speakers on your computer. The music is cool too.) 212 The Extra Degree
I want to thank PJ Van Hulle, Meshele Fong and my new best friends at
the Founders of Success BNI chapter for introducing me to this short
movie.
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February/March Calendar |
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Remember - every workshop or class you attend is a Networking Event.
February 22 and 23 - 10:00 - 5:30 each day - You are the Expert Bootcamp. Only four seats are still available in this class for the introductory rate of $197. For details about this class read the article in this issue called "Making Money While You Sleep." To register, email me at karen@misskarensproductions.com or call 925-279-1004. Remember to use the secret word in the Making Money While You Sleep article above to get the introductory price.
February 25 - 10:00 - 5:00 - You are the Expert Session 6 - Final Session. This is a closed session for existing students only. To find out more about our next Expert Program, please call.
February 28 - 4:00 Teleclass Refine Your Marketing - Strategies to help you actually get the results you want when networking. There is no cost for this class Click here to register for this class.
March 5 - 11:30am Meeting -East Bay Women's Networking - I am facilitating their March meeting at The Englander Restaurant in San Leandro.
Click Here For More Info on East Bay Women's Networking
March 6 - 5:30 - 8:30 PM San Francisco - Come support one of my favorite charities Compassionate Parenting at a "fundraising networking event" in the City.
Click Here to Learn More About Dr. Beth and Compassionate Parenting
Click Here to Purchase Tickets to This Event
March 14 and 15 - 10:00 - 5:30 each day - Expert Business Symposium - You Are Invited! Valued at $497 - Your price - just $49! Learn strategies to make more money, be healthier, happier and live with grace. These experts have been training with me for 6 months. They will deliver some of the most life and business changing workshops you have ever experienced. I stake my reputation on it.
In fact, I promise that you will find this to be worth every minute of your time and every penny of $49 or your money back. For more info or to register email info@misskarensproductions.com or call 925-279-1004.
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Karen Frank founded Miss Karen's Productions
over four years ago. What began as a one-person operation providing content for
websites and elevator speeches has blossomed into a multifaceted company
specializing in spoken word communications. From workshops that teach business
owners what to say and how to say it - to effective scripting for fundraising
videos, Miss Karen's Productions is becoming an industry leader in verbal
communications information and training.
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Does your group need a speaker?
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Every business needs to promote itself to grow and be successful, and yet many struggle with what to say and how to say it.
If your group is looking for a fun interactive presentation, Miss Karen will fill the bill!
She will entertain and educate audiences of any size on topics such as "How to Network" and creating an effective elevator speech. Call 925-279-1004 to schedule Miss Karen for your next event.
Want something just for your group? Miss Karen is happy to customise materials or come up with something just for you! Please call for rates and more information.
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