Draeger's Market
FEBRUARY  2012
Draeger's October News
Draeger's Market News

Greetings!

Valentine's Day Specials
Valentine's Day is Tuesday, February 14. Order your flowers early! Imported Long-Stem Fancy Roses, $79.99/dozen. Schramsberg, NV Mirabelle Rose, 750ml on special for $18.99. Chambord Premium Black Raspberry Liqueur, 350ml. new every day low price of $19.99. Viognier Restaurant offers a special Valentine's Day Menu. Please make your reservations now.

Draeger's Cooking School

Featured classes for February
include: Brown Sugar Mardi Gras! on 2/13 in San Mateo, Blue Chair Fruit: Marmalade 101 on 2/28 in San Mateo, Romantic Italian Valentine's Dinner on 2/9 in Menlo Park, Five-Ingredient Dishes on 2/27 in Menlo Park, Wok Cooking of Asia and Beyond on 2/22 in Blackhawk, and Pork & Lamb on 2/28 in Blackhawk. You can review and register for classes on our website.

Wine of the Month  

Two Great Values From Talley Vineyards. 2009 Talley Chardonnay,  Arroyo Grande Valley, $21.99 and 2009 Tally Estate Pinot Noir,  $29.99. 

 

The Firenze Wine Tote

Made of premium leatherette with contrasting stitching and camel-colored velveteen lining, the Firenze holds one bottle and has a removable base so it will fold flat when not in use. On sale $13.95.

 

Cheese of the Month
Old Amsterdam is a hand crafted, premium aged Gouda with a rich robust flavor. Versatile enough to use in cooking and in salads, it slices, grates and cooks well. On sale for $14.95/lb.

Cheese and Party Platter Deco Leaves
Deco Leaves add a beautiful touch of elegance for creative entertaining or anytime the occasion calls for something extra. 25% off at our housewares department.

Sierra Sweet Kiwis are extremely sweet and on sale at 3 for $1.

The Pure Pantry
Will hold a hands-on class/demo on gluten-free recipes will appeal to all ages! Quick breads, muffins & scones. Children are welcome (accompanied by an adult). Saturday, Feb. 25, 10 AM, San Mateo.

Thank you for your continued support. We look forward to keeping you informed throughout the year.

Bon appetit!

WOTMFebruary Wine of the Month  

Tally 2009 Chardonnay
Talley Chardonnay, 2009
Arroyo Grande Valley
 
    

 

Talley's 2009 Estate Chardonnay has aromas of mandarin, jasmine and roasted almond. On the palate, the wine features layers of citrus, green apple, and minerals that lead into a refreshing and elegant finish. This well balanced chardonnay pairs nicely with sea scallops as well as grilled chicken.   

 

Regular $25.99

SALE $21.99 (750 ml.)      

 

 


 

Tally 2009 Pinot NoirTalley Pinot Noir, 2009
Arroyo Grande Valley

 

The 2009 Estate Pinot Noir from Talley has a rich bouquet layered with earthy and deep black fruit aromas of black cherry, fig, and mushroom with subtle hints of lavender. This medium-bodied pinot noir has a plush mouthfeel with concentrated fruit flavors balanced by fresh acidity characteristic of the Arroyo Grande Valley. Try it with pan seared duck breast and wild mushroom ragout.

 

Regular $35.99

SALE $29.99 (750 ml.)    

 

Sale prices good through February 29, 2012. All wines subject to availability. No additional discount during sale.

 

SchramsbergFor Valentine's Day, try this bubbly from Napa Valley's Premier sparkling wine producer
Schramsberg, NV Mirabelle Rosé
    

 

Schramsberg Mirabelle RoseThe Mirabelle Rosé has generous aromatic nuances of strawberry, cherry and raspberry jam. The bountiful berry aromas are accentuated by notes of citrus, mandarin orange and juicy pineapple. Upon first taste there is a tropical essence of mango and pineapple that is followed by dark cherry. The viscous palate lingers and finishes with a snappy acidity.

 

Regular $22.99

Sale $18.99 /750ml.  Through February   

ChamboardChambord Black Raspberry Liqueur 

New Every Day Low Price: $19.99 (375ml.)  


Chamboard LiqueurChambord is a premium black raspberry liqueur with a fine French heritage. For a life full of great experiences Chambord is the essential spirit that elevates and brings magic to cocktailing and culinary experiences.

Captivating to the most discerning palate, Chambord tempts and rewards experimentation. Try mixed with Champagne to create a Kir Royale, or try this French Martini recipe:

  

French Martini

1 1/2 oz Chambord Flavored Vodka. 1/2 oz Chambord Liqueur. 2 oz Pineapple Juice. Shake ingredients with ice and strain into martini glass. Garnish with raspberries.

Firenze wine toteFirenzeThe Firenze Wine Tote

 

When you're charged with bringing a bottle of wine to share at a restaurant or party, the Firenze wine tote will help you make a statement! Made of premium leatherette with contrasting stitching and camel-colored velveteen lining, the Firenze holds one bottle and has a removable base so it will fold flat when not in use. No matter how much you spent on the wine, the Firenze makes an ordinary bottle look its finest! Available in Red or Brown.

 

Regular $18.75

Sale: $13.95 + tax, through February 2012

 

CookingSchoolDraeger's Cooking School

Happy Student

 

Draeger's world-renowned Cooking Schools are located in San Mateo, Blackhawk and Menlo Park. Below are some featured classes for February, 2012. Please view our complete schedule online where you can login and register.

 

 

Brown Sugar Mardi Gras!
Tanya Holland 
 
Blue Chair Fruit: Marmalade 101
Rachel Saunders

Romantic Italian Valentine's Dinner
Deborah Dal Fovo  

Five-Ingredient Dishes
Amy Fothergill

Wok Cooking of Asia and Beyond
Joyce Jue

Pork & Lamb
Staff Instructor
 
Deco-LeavesCheese and Party Platter Deco Leaves
from EuroQuest Imports

 

Deco Leaves for Party PlattersUse these versatile doilies on your serving trays, under desserts, to line a bread basket, as a coaster, under a center piece, or anywhere your imagination takes them. For creative entertaining or anytime the occasion calls for "something extra", Deco Leaves add a beautiful touch of elegance and whimsy.

   

Reg. $14.00

25% Off Sale: $10.50 + tax    

Available at Draeger's HOME Department

 

COTMCheese of the Month

Old Amsterdam from Holland

Old Amsterdam from Holland

Old Amsterdam is a premium aged Gouda with a rich robust flavor. It has become the #1 brand of mature cheese in its country of origin, Holland. Made from cow's milk, it is hand crafted with a secret family-owned cheese culture and carefully ripened under the watchful eyes of Master Cheese Makers. This attention to quality yields a Dutch masterpiece with wonderful nutty, buttery flavor and smooth texture. Look for the distinguished black wax as the guarantee of authenticity, quality and superior flavor.Old Amsterdam Cheese

 

Old Amsterdam is best served alone, but it is versatile enough to use in cooking and in salads. It slices, grates and cooks well. Pair it with hearty reds including Bordeaux, Cabernet Sauvignon or Merlot. We enjoyed it with Chateau Cazat-Beauchene Bordeaux Superior 2008.

 

Regular: $24.95

Special: $14.95 /lb

Sale Price Good through February 29, 2012

FOTMFruit of the Month:

Sierra Sweet Kiwis

from Shanley Farms, California


KiwisSierra Sweet Kiwis are unique because Shanley Farms holds their kiwis on vines much longer than what is traditionally done in California, up to eight weeks longer than the first of the season harvest. The minimum legal sugar level (brix) to harvest kiwis in California is 6.2. Most kiwis are harvested in the 6.2 to low 7 brix, which provides extremely stable storability to the late season. Sierra Sweet Kiwis were harvested the week of November 28th with sugar levels between 11.5 and 12.5 points. All kiwis will gain an additional 4-7 points between harvest and optimal ripeness.

Kiwi Fruit"Over the years, people have gotten away from eating kiwis due to a lack of optimal flavor," said grower Jim Shanley. "In fact, we only eat the kiwis that the pickers missed six weeks after the commercial harvest. We are now trying to bring that flavor back to the consumer."

The name says it all; Sierra Sweet Kiwis are extremely sweet. In fact, they should be the sweetest kiwis most people have ever eaten! Now available at Draeger's though February, or while supplies last.  


Only 3 for $1
Draeger's Gluten-Free Club
Saturday, February 25th
10:00 AM, San Mateo Store


Tips for Optimizing Digestion for Children and Adults

The Pure Pantry will be doing a hands on class/demo which will appeal to all ages! Springtime Gluten-Free Breakfast Treat, Quick Breads, Muffins & Scones. Children are welcome (accompanied by an adult). We will also have Nutrition Consultant Marlese Carroll, GF/DF Lifestyle Coach Kim Rice and GF/DF vendors throughout the store. This is a free event, no registration is required.

(The experts hosted by the Draeger's Gluten-Free Club are not in any way affiliated with Draeger's Markets. Their advice is their own. All information is intended for your general knowledge only and is not a substitute for professional medical or nutritional advice.)



Valentine's Day
Quick Links
Wine of the Month
Schramsberg NV Mirabelle Rose
Chambord Liqueur
Firenze Wine Tote
Deco Leaves from EuroQuest
Cheese of the Month
Fruit of the Month
Draeger's Gluten-Free Club
Long-Stem Fancy Roses
Valentine's Day at Viognier

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roses Long-Stem Fancy Roses
Draeger's Valentine's Day Roses
Beautiful arrangement comes in a clear glass vase with greens, filler and a beautiful bow.
$79.99 per dozen
.

Limited Supply, Order Early!

Menlo Park 650-324-7754
Los Altos 650-948-4425
San Mateo 650-685-3735
Danville 925-648-5810

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Vals-ViognierCelebrate Valentine's Day at Restaurant Viognier

Viognier Restaurant 
Celebrate your special someone at Viognier on Valentine's Day. Our three course tasting menu offers seasonal selections for each course. $65 dinner/ $30 wine pairing. Click for Reservations.

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 Draeger's Gift Cards
Draeger's Gift Card
Available at every check stand and also online. 
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Draeger's Gift Registry

Draeger's Gifts
Visit our stores in
Blackhawk, San Mateo or Menlo Park to register.
Call 650-685-3797

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Private Cooking Events

 

Draeger's Cooking School

Host your special event at Draeger's Cooking School

Click for details.
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Draeger's Fine Catering

Draeger's Fine Catering

A restaurant quality experience at your home or venue. Seasonal, elegant, menus driven by flavor. Contact our event planner at 650-685-3727
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awardsDraeger's Awards

 2011 Wine Spectator Award

 

"National Retailer of the Year
for Wine & Spirits"

by Wine Spectator and

Market Watch magazines. 

 

"2010 Retail Marketer Award"
by the California Wool Growers Association 

 

Global Innovator Award (GIA)  

by the International Housewares Association 

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Thank you for your continued interest and support of locally-owned Draeger's Markets. If you have questions or comments please contact us by calling 650-244-6500 or email us.

Sincerely,

The Draeger Family
Draeger's Markets, Inc.