Strategy 2.0: Lessons from Vodafone's success in European SMB Comms

Vodafone have been quietly stealing a march in the European SMB communications market with a well executed strategy centred on its OneNet cloud-based product. We look at how, including comparisons with BT, Telenor and others. (More)

HTML5: Market impact & telco strategies

HTML5 will have a profound impact on consumers' and businesses' interaction with the web in coming years. In particular, HTML5-compliant smartphones may lead to a reduction in the power of closed app platforms such as Apple iOS and Google Android. While this seems broadly positive for telcos, there may also be negative side-effects of the increasing capability of standardised (and often free) Internet capabilities. (More)

The next New Digital Economics Executive Brainstorm is on the 12th and 13th June at the Grange St Paul's Hotel, London. The theme of the event is 'New Business Models and Growth Opportunities in a Hyper-Connected World' and will develop the themes of the Silicon Valley brainstorm in the EMEA context.

In addition to Telco 2.0 analysts, over 50 senior stimulus speakers, including:

12th JUNE: Day 1

Telco 2.0

0900 Market 2.0

• Steve Unger, Group Director - Strategy, Chief Economist & Technology, Ofcom
• Daniel Gurrola, VP Strategy, Orange Group
• Brian Bogaerts, Director Strategic Projects, KPN
  

• Rainer Deutschmann, SVP Core Telco Products, Deutsche Telekom
• Jamie Finn, Director of Communication Product Design, Telefonica Digital
• Rolv-Erik Spilling, Senior Vice President, Telenor Digital
• Simon Torrance, CEO, STL Partners/Telco 2.0 Initiative

• Simon Griffiths, Group Head of Business Intelligence, Vodafone
• Subhra Das, EVP Customer Experience & Marketing, Du
• Phil Laidler, Director of Consulting, STL Partners/Telco 2.0 Initiative
• Keith Curran, Chief Executive Officer, Steadings Group

• Andrew Nash, Director of Identity Products, Google
• Paolo Campoli, Head of SP Architectures & CTO, Cisco
• Apollo Guy, Global Vice President, Business & Market Development, Openet

• Shaygan Kheradpir, Chief Operating Officer, Barclays Global Retail Bank
• Cenk Bayrakdar, Chief New Technology Business Officer, Turkcell
• Peter Vesco, CEO, Click & Buy (Deutsche Telekom)
• John Milliken, Managing Director, Mobile Money Network
• Scott Seaborn, Group Head of Mobile, Ogilvy
• Martin Harriman, New Business Director, O2 UK
  

• Robert Brace, Head of Cloud Services, Vodafone Group
• Iain Gavin, Head of EMEA Web Services, Amazon
• Alex Jinivizian, Head of Enterprise, Verizon Enterprise Solutions
• Moisés Navarro Marín, Director, Strategy Global Cloud Services, Telefonica Digital
• Gustavo Reyna, Solutions Marketing Manager, Aepona
• Peter Martin, Head of Strategy, Cloud Computing, Orange Group

• Emanuel Routier, Head of M2M Competence Centre, Orange Group
• Gilli Coston, Head of M2M, Telefonica UK
• Marc Overton, VP Wholesale & M2M, Everything Everywhere
• Robin Duke-Woolley, CEO, Beecham Research
• Kim Byberg, Head of M2M Europe, Vodafone
• Karl-Michael Henneking, CM & CSO, Mobily
• Paul Green, Marketing Director, Arkessa
  

• Roland Klemann, Managing Director, Internet Business Solutions Group, Cisco
  
• Nicolas de Cordes, VP Marketing Vision, Orange-FT Group
  
• Alan Mitchell, CEO, Ctrl-Shift
  
• Steve Shoaff, CEO, Unbound ID
  
• Simon Torrance, CEO, STL Partners (member, World Economic Forum 'Re-thinking Personal Data' project)
  

There's more detail on the agenda here, and you can book now here, email contact@stlpartners.com or call +44 (0) 207 247 5003 to take advantage of our special Alumni & Group Booking Rates.

How good customer experience drives future telco business models

Philip Laidler, Consulting Director, STL Partners describes how telcos need to leverage 'trust' and customer data to create compelling new merchant and consumer experiences. This is central to creating a self-reinforcing growth model, and moving from a one-sided (retail) business to a two-sided (platform-based) business. View here - login/free registration

Customer Experience Management: like running shoes, a good fit is essential

In this guest post, Nokia Siemens Networks (NSN) argue that customer insight and personalisation are the keys to delivering a great customer experience, supported by two real-world telco case studies. They draw the analogy that it makes no more sense to offer every customer the same package than to offer every runner the same shoes. View here

Are your customers hostages, victims, or participants?

In this guest post, identity services provider UnBoundID make the challenging analogy that many telcos treat their customers and their personal identity data like hostages, and need to move to a 'participant' model. View here

Factors driving Enterprise customers' choices

Jaco Fourie, Ericsson explains how enterprise customers like to feel they are the "only" customer, and other lessons on factors driving choice and spending. View here - login/free registration

Personal data: the new strategic asset

Telco 2.0 has been working with the World Economic Forum (WEF) on their 'Re-thinking Personal Data' project for the last two years, which is about how 'personal data' can be turned into a new class of economic asset. Here is a recent video we made recently to explain the opportunities in this space. View here

Telco 2.0 Strategy: building new business models to tap into shifting profit pools

2012 has seen increased commitment to new business model opportunities from many operators globally. At the EMEA Brainstorm in London, June 12-13, we'll be previewing our new research on the latest Telco 2.0 strategies including: projects and services, organisation structures and processes, partnering and collaboration, and how to overcome the real barriers to implementation. (More)

Digital Things 2.0: Value Innovation in M2M for Telcos

Recent analysis conducted by our partner Beecham Research highlights how value is migrating from the basic connectivity element of M2M towards differing forms of service enablement. In response to this, business models based on managed connectivity are becoming increasingly common. (More)

Cloud 2.0: Strategic Opportunity for Telcos

Our new research, to be previewed at the event in London, will examine the cloud strategies of key players from all parts of the market, put forward options for telcos of different kinds in the cloud business, and analyse 'best practice' telco case studies. (More)

Digital Commerce: Show me the (Mobile) Money

What is the business case for mobile money services for telcos and banks? We're working on new research, to be previewed at the EMEA event in London, that considers whether the business case is strong enough to justify the roll out of new hardware, as advocates of NFC maintain, or whether mobile money services should primarily be implemented in software. (More)

Mobile TV: going 'Round The Side' of telco networks?

Dyle TV, a new mobile TV broadcast network (supported by Fox), was presented at the Silicon Valley Brainstorm against the backdrop of Cisco's VNI (Visual Networking Index) research on forecast growth in mobile video traffic. It was argued that Dyle's model can both take the pressure off mobile operator data capacity by taking video traffic 'round the side' and make good use of TV Broadcasters' spectrum. Could this model work, not only in the US but elsewhere around the world? (More)

Silicon Valley report: the money's moving, but are telcos?

It was exhilaratingly clear at the Silicon Valley brainstorm that critical inflection points are being reached in many key areas of the digital economy: the challenges are increasingly well defined, and the intellectual, practical and economic resources being employed to solve them have the quality, power and resources to succeed. The tantalising question for all was "how do we position ourselves and implement strategies that will enable our business to be one of those to profit from (or at least survive) these changes?" (More)

Strategy 2.0: Google's Strategic Identity Crisis

Google's shares have made little headway recently despite its dominance in search and advertising, and it faces increasing regulatory threats in this area. It either needs to find something else or start paying out dividends, like Microsoft (or indeed, a telco). Overall, this is resulting in something of a strategic identity crisis. A review of Google's strategy and implications for Telcos. (More)

Mobile Broadband 2.0: the top disruptive innovations

Key trends, tactics, and technologies for mobile broadband networks and services that will influence mid-term revenue opportunities, cost structures and competitive threats. Including: LTE, network sharing, WiFi, next-gen IP (EPC), small cells, CDNs, policy control, business model enablers and more. (More)

Google, Apple, Facebook, Amazon, Skype - dealing with the disruptors

Our new 284 page strategy report, launched and previewed at our EMEA event in London, has attracted massive interest. It's our most important report yet, dealing with the players that some leading telcos are now calling their 'real competitors'. It includes a concise executive summary, in-depth analysis of the player's business models, and strategies for dealing with each. Here is an updated extract of the analysis and further details of the report. (More)

The Roadmap to New Telco 2.0 Business Models

This Strategy Report plots the transformational path that telcos need to follow to achieve the $375Bn p.a. 'Telco 2.0' opportunities. It describes the six growth opportunity areas for the Telecoms industry, identifies new categories of operators, benchmarks the primary strategies needed by each to evolve and thrive in the new industry environment, and highlights leading examples of telco business model innovation. It has 284 pages, including a 13 page Executive Summary and a detailed index. (More)

'Under-the-Floor' Players: threat or opportunity?

The telecoms industry often puts so-called OTT (over-the-top) players like Google and Facebook at the forefront of its concerns, as they pose new competition for services and applications. But what about encroachment of companies "underneath" the telcos, displacing them from their core asset, the network? Telco 2.0 examines the strategic threats and opportunities from wholesale providers, outsourcers and government-run broadband networks. (More)

Telco 2.0: how to accelerate the implementation of new business models

Our new, in-depth research among senior execs in 'upstream' industries (e.g. retail, media, IT, etc.) and telcos shows that poor communication of 'Telco 2.0' value propositions and slow implementation by operators is frustrating upstream customers and operators alike. This new, free report identifies strategic customer segments for telcos building new 'Telco 2.0' business models, key obstacles to overcome, six real-world implementation strategy scenarios, and strategic recommendations for telcos. (More)

The Telco 2.0 Challenge and SAP's vision

Telco 2.0 have reviewed SAP's vision for telcos to 'operate at internet speed' against our Roadmap strategy principles in this white paper, and challenged SAP to build a Proof of Concept implementation of a complex multi-sided business model with a leading European mobile operator within one month. We can't share the confidential details but we were impressed with the results. We're now looking for more operators who'd like to set a new Telco 2.0 challenge - to find out more please email us at contact@telco2.net.

The value of "Smart Pipes" to mobile network operators

Regardless of business strategy, the development of 'Smart Pipes' - more intelligent networks - will be a key driver of shareholder returns from operators. Smarter networks will also benefit network users - upstream service providers and end users, and operators, and their vendors and partners, will need to compete to be the smartest. What are they, why are they needed, and what are the key strategies employed to develop them?. (More)

How to Spot a "Business Model Problem"

What is a 'business model problem'? How can you tell when you've got one? What are the key business model challenges faced by telcos today, and how should they address them? (More)