Video-based case study presentations on key 'Telco 2.0' topics are available till the end of September, 'on-demand' and for free, at the links below:

Digital Economy 2.0: Seeking Value
in Uncertain Times
What will investors and cash rich tech companies do now they are faced with the most dynamic period of technology innovation for 15 years, irrational valuations, and economic uncertainty (more)? What lessons can be learned from Opera and the 'Browser Wars' (more) and Amazon's 'Flywheel' business model concept (more)?

Enterprise Voice & Messaging: Vodafone's Unified Comms
How Vodafone is building on internal collaboration and communication tools to create customer applications (more), while IfByPhone uses the 'best open-source products' to provide something akin to a browser experience for the phone (more).

Mobile Advertising: Making it Scale (Eventually)
Two great innovative examples of text-based advertising: a search-based use case (more); and one from O2 using powerful customer data (more). In video advertising, localised screens are to be fired up to target passing users (more), while smartphones provide great functionality but campaigns also need to work on the smaller screen (more). Structural market innovation is also underway via Ericssons' advertising intermediary service (more).

Future 2.0: Vodafone, Amazon, and Ericsson Strategies
Ericsson's CEO's vision of how the future roles of telcos and vendors will change (more), and Telco 2.0's CEO on how business model innovation is instigated by leading telco exponents such as Vodafone and adjacent players like Amazon (more).

Augmented Reality & Apps 2.0: Telecom Italia's Augmented Reality Play
Telecom Italia on how telcos can play a central role in the important 'Internet with Things' / augmented reality business model (more), Telus on the key role of consumer identity data in 'One API vs Appstores' (more), and how to make appstores work for developers (more).

Strategies for '20 x' Data Growth: CTO Deutsche Telekom, CEO BT Wholesale
Deutsche Telekom’s CTO on strategy, new revenues, cloud services, and the WAC (more), BT Wholesale’s CEO on new models of operator wholesale consolidation driven by the ‘20 x’ data explosion (more), and Telco 2.0 on the “gold ore” model of the API value chain and operator collaborative payment services (more).

Digital Entertainment 2.0: Four New Opportunities, Telecom Italia on ‘3 Screens’
Telcos are at the centre of the digital entertainment value chain (more). We identify four new opportunities for telcos to monetise this market (more), plus Telecom Italia’s ‘two-sided’ strategy enabling telcos to deliver the ‘3 Screen’ Experience (more).

New Digital Economics: Customer Data is
‘Crude Oil’
Operators could act as ‘data custodians’ (more) in the next phase of the digital economy, although the key to enabling the wider ecosystem is achieving wins for all parties, especially the consumer (more). MIT’s overview of the latest techniques in ‘reality mining’ (more) give a glimpse of the possibilities of this future, in which customer data is the ‘crude oil’, but what should the trading and distribution infrastructure be (more)?

AT&T, Vodafone and KPN’s Cloud Strategies
While Vodafone are putting “everything they can” in the cloud, including Vodafone 360 and Unified Communications, what are AT&T doing (more), and how did KPN reduce from 150 billing systems to 5 (more)?

M2M: the ‘Horizontal Play’ - Telenor shows how
In the near term what are the latest M2M ARPUs and best growth opportunities (more)? In the longer term, M2M needs to move beyond traditional but subscale industrial opportunities to develop the ‘horizontal play’ (more), of which Telenor’s Objects is a radical new example (more).

Combating Google’s $25Bn ‘Warchest’
As part of its growth strategy  Google is looking to use its $25Bn cash pile to expand from the PC and into the mobile and the TV and to develop new services, (more). But what are the realistic threats, opportunities, and strategies for the telecoms industry (more)?

Customer Management 2.0: Using Customer
Data Effectively
How 3UK and Movistar Argentina are leveraging customer data (more), and intelligent CRM campaigns at Telefonica O2 (more).

Mobile Broadband: Big Maths, Complex Myths
3.5 billion mobile broadband subscribers by 2015, 50 billion connections by 2020 - so say Ericsson (more), while Telco 2.0 debunks the myths of the broadband incentive problem and reviews how operators can manage capacity and costs (more).

Mobile Money: The Secrets of Success
Why NTT Docomo’s DCMX and Safaricom’s M-Pesa are successful when so many others have failed (more) , and Ericsson’s global payments platform strategy (more).

Telco 2.0 Case Directory -
5 'Use Cases', 10 Case Studies

Best Practice Innovation, ‘Telco 2.0' Opportunities, Forecasts and Future Scenarios

NEW: a 255 page report describing 5 new 'Use Cases', detailed descriptions / mini business cases for new, near term Telco 2.0 applications. The report also details 10 Case Studies from Telecoms and adjacent industries that illustrate key principles and early market progress. (More)

This report is intended to help turn the theory of new 'Telco 2.0' style 'two-sided' telecoms business models into practice by showcasing detailed worked examples. It is for CxOs, strategists, implementers, and product managers, in both telcos and progressive vendor companies seeking to develop their business strategies and develop new 'two-sided' telecoms business models.

The report includes advanced and detailed ‘Use Cases', including basic market sizing estimates and business case assumptions, for the following specific Telco 2.0 opportunities:

•  Managed Offload of Mobile Broadband to Fixed Networks
•  Mobile Advertising: Text-Based Local Advertising
•  Digital Money 2.0: Introducing Mobile Banking to mature markets
•  Digital Home 2.0: Telcos’ role in Smart Grid
•  Voice and Messaging 2.0: SME applications

It also features the following case studies embodying key 'two-sided' business model learnings and early-stage market progress: Telenor, Engaging the Enterprise Voice 2.0 Market; M-PESA & Wizzit, making mobile payments work; Blackberry's fit with Telco 2.0 models; Blyk, mobile advertising from retail to platform play; Boungiorno, building customer engagement; Amazon, from Retailer to Platform Player; ESPN, making 'pay for content' work; Google, the two-sided business model master; QQ, China's Monster Facebook on a screen near you; and How will Twitter Make Money? (More)

A Single User License is priced at £1,995 (+ VAT for UK buyers).
To order, and for prices for multi-user / corporate wide licenses, please email contact@telco2.net or call +44 (0) 20 7247 5003.