Vodafone 360 on Android, iTunes: Now Getting it Right?

Vodafone 360 was meant to be a new, social-network centred approach to managing the customer interface. Unfortunately, it was also bug-ridden and dogged by a lack of clarity of purpose. Now, its availability on Android Market and iTunes may create a strategic opportunity for Vodafone to access more customers. (More)

Entertainment 2.0: New sources of revenue for telcos?

Telco assets and capabilities could be used much more to help Film, TV and Gaming companies optimize their beleaguered business model. An extract from our new 30 page Executive Briefing report examining the opportunities for 'Hollywood' and telcos. (More)

New OFCOM Stats: the Customer of the Future is here

The UK regulator's annual 379 page Communications Market Review is a treasure trove of analysis, including some scary stats on spending trends and evolving customer behaviours in one of the world's most sophisticated markets. (More)

Devices 2.0: 'Beyond Smartphones', Strategies for Operators

How do new device categories affect fixed and mobile business models? This extract from our new 45 page Briefing Report describes the challenges of creating customised devices, best/worst practice from around the world, how to insert 'control points' in open products, the role of 'ODMs', and reviews leading alternative approaches. (More)

10th and 11th Telco 2.0 Executive Brainstorms

Registration is now open for our Americas (27-28 October) and
EMEA (9-10 November) events

Join over 400 senior execs from across the globe taking part in our upcoming Telco 2.0 Executive Brainstorms in Los Angles and London.

Based on new analysis and ‘use cases’, and employing Telco 2.0’s unique ‘Mindshare’ interactive format , both events include detailed analysis of business model innovation at the intersection of telecoms, media and technology. Presenters include:

• Olivier Baujard, Group CTO, Deutsche Telekom
• Steve McGaw, SVP Corporate Strategy, AT&T
• Albert Hitchcock, Group CIO, Vodafone
• Anthony Rose, CTO, Project Canvas
• Simon Torrance, CEO, Telco 2.0 Initiative
• Sean  Williams, MD, Retail Strategy, BT
• Stephanie Comfort, Chief Strategy Officer, Qwest Communications
• Joan Fitzgerald, VP TV, Comscore
• Gerry Gouy, Senior Director, Digital Media, MTV
• Frank Boulben, CMO, LightSquared
• Von Wright, VP Consumer Marketing, AT&T Mobility
• Mark Simonian, Global Head of TMT, Credit Suisse
• Kip Meek, Chairman, Broadband Stakeholders Group
• Jennifer Byrne, Director, Business Development, Verizon Wireless
• Roberto Saracco, Director, Future Centre, Telecom Italia
• Georges Penalver, SEVP Strategic Initiatives, France Telecom
• Mike Grant, Partner, Analysys Mason
• Juergen Hase, VP M2M Competence Centre, T-Mobile International

New Co-located events:
'Digital Entertainment 2.0', 'Consumer 2.0' and 'M2M' Major features on 'Net Neutrality' and 'Cloud Computing'

Telco 2.0 AMERICAS Executive Brainstorm (27-28 October, Los Angeles).
Day 1: Telco 2.0 Growth Strategies,
Day 2: the 2nd Hollywood-Telco Brainstorm and Consumer 2.0 incorporating the 2nd Privacy 2.0 Summit.
Register here

Telco 2.0 EMEA Executive Brainstorm (9-10 November, London).
Day 1: Telco 2.0 Growth Strategies
Day 2: Digital Entertainment 2.0, Consumer 2.0 and M2M & Embedded Mobile 2.0.
Register here

Best Practice Live! Highlights: Vodafone's Unified Comms Strategy; Making Advertising Scale; and Seeking Value in Uncertain Times.

This week we feature:

Digital Economy 2.0: Seeking Value
in Uncertain Times
What will investors and cash rich tech companies do now they are faced with the most dynamic period of technology innovation for 15 years, irrational valuations, and economic uncertainty (more)? What lessons can be learned from Opera and the 'Browser Wars' (more) and Amazon's 'Flywheel' business model concept (more)?

Enterprise Voice & Messaging: Vodafone's Unified Comms
How Vodafone is building on internal collaboration and communication tools to create customer applications (more), while IfByPhone uses the 'best open-source products' to provide something akin to a browser experience for the phone (more).

Mobile Advertising: Making it Scale (Eventually)
Two great innovative examples of text-based advertising: a search-based use case (more); and one from O2 using powerful customer data (more). In video advertising, localised screens are to be fired up to target passing users (more), while smartphones provide great functionality but campaigns also need to work on the smaller screen (more). Structural market innovation is also underway via Ericssons' advertising intermediary service (more).

Future 2.0: Vodafone, Amazon, and Ericsson Strategies
Ericsson's CEO's vision of how the future roles of telcos and vendors will change (more), and Telco 2.0's CEO on how business model innovation is instigated by leading telco exponents such as Vodafone and adjacent players like Amazon (more).

Augmented Reality & Apps 2.0: Telecom Italia's Augmented Reality Play
Telecom Italia on how telcos can play a central role in the important 'Internet with Things' / augmented reality business model (more), Telus on the key role of consumer identity data in 'One API vs Appstores' (more), and how to make appstores work for developers (more).

Strategies for '20 x' Data Growth: CTO Deutsche Telekom, CEO BT Wholesale
Deutsche Telekom’s CTO on strategy, new revenues, cloud services, and the WAC (more), BT Wholesale’s CEO on new models of operator wholesale consolidation driven by the ‘20 x’ data explosion (more), and Telco 2.0 on the “gold ore” model of the API value chain and operator collaborative payment services (more).

Digital Entertainment 2.0: Four New Opportunities, Telecom Italia on ‘3 Screens’
Telcos are at the centre of the digital entertainment value chain (more). We identify four new opportunities for telcos to monetise this market (more), plus Telecom Italia’s ‘two-sided’ strategy enabling telcos to deliver the ‘3 Screen’ Experience (more).

New Digital Economics: Customer Data is
‘Crude Oil’
Operators could act as ‘data custodians’ (more) in the next phase of the digital economy, although the key to enabling the wider ecosystem is achieving wins for all parties, especially the consumer (more). MIT’s overview of the latest techniques in ‘reality mining’ (more) give a glimpse of the possibilities of this future, in which customer data is the ‘crude oil’, but what should the trading and distribution infrastructure be (more)?

AT&T, Vodafone and KPN’s Cloud Strategies
While Vodafone are putting “everything they can” in the cloud, including Vodafone 360 and Unified Communications, what are AT&T doing (more), and how did KPN reduce from 150 billing systems to 5 (more)?

M2M: the ‘Horizontal Play’ - Telenor shows how
In the near term what are the latest M2M ARPUs and best growth opportunities (more)? In the longer term, M2M needs to move beyond traditional but subscale industrial opportunities to develop the ‘horizontal play’ (more), of which Telenor’s Objects is a radical new example (more).

Combating Google’s $25Bn ‘Warchest’
As part of its growth strategy  Google is looking to use its $25Bn cash pile to expand from the PC and into the mobile and the TV and to develop new services, (more). But what are the realistic threats, opportunities, and strategies for the telecoms industry (more)?

Customer Management 2.0: Using Customer
Data Effectively
How 3UK and Movistar Argentina are leveraging customer data (more), and intelligent CRM campaigns at Telefonica O2 (more).

Mobile Broadband: Big Maths, Complex Myths
3.5 billion mobile broadband subscribers by 2015, 50 billion connections by 2020 - so say Ericsson (more), while Telco 2.0 debunks the myths of the broadband incentive problem and reviews how operators can manage capacity and costs (more).

Mobile Money: The Secrets of Success
Why NTT Docomo’s DCMX and Safaricom’s M-Pesa are successful when so many others have failed (more) , and Ericsson’s global payments platform strategy (more).

Telco 2.0 News Review

• Strategy & Finance: Apps to pass voice by 2013? That's...brave
• Broadband Connectivity: Fibre tax going up
• Voice & Messaging 2.0: VZW launches mobile Skype for BREW gadgets
• APIs: RIM launches App World 2.0, BlackBerry ID
• Cloud Computing: Google's King of the Data Centres - don't go over the top on cloud

More on these stories and other news here.