| Greetings!
In this edition of Telco 2.0 Update, in the run-up to the 10th Telco 2.0 'Americas' (27-28 October, Los Angeles)
and 11th Telco 2.0 'EMEA' (9-10 November, London) Executive Brainstorms, we feature:
- Devices 2.0: 'Beyond Smartphones' - Innovation Strategies for Telcos
• New Telco 2.0 'Executive Briefing' Research Report
- Telco 2.0 Brainstorm Keynote Speaker Line-Up:
• Telco CxO/SVPs - AT&T, BT, DT, Orange, TI, Verizon, Vodafone
• Media / Industry CxO/SVPs - MTV, Project Canvas, MEF, BSG
• Growth Strategies, Entertainment, Consumer, M2M + more
- Best Practice Live! Highlights:
• Vodafone, Amazon, and Ericsson Strategies
• Augmented Reality 2.0: Telecom Italia's Strategy
- Telco 2.0 Use Cases and Case Studies: New Strategy Report
- Telco 2.0 News Review: Amazon, Google, Nokia
Please see below for more, follow Telco 2.0 on Twitter, and apply to join the private Telco 2.0 Group on LinkedIn here.
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Devices 2.0: 'Beyond Smartphones' - Innovation Strategies
for Telcos
An extract from our new 45 page Briefing on managing the role of new device categories in new and existing fixed and mobile business models. The report includes analysis of the practicalities and challenges of creating customised devices, best / worst practice, inserting 'control points' in open products, the role of 'ODMs', and reviews leading alternative approaches. (More) |
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10th and 11th Telco 2.0 Executive Brainstorms
Registration is now open for our Americas (27-28 October, L.A.) and
EMEA (9-10 November, London) events |
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Join over 400 senior execs from across the globe taking part in our upcoming Telco 2.0 Executive Brainstorms.
Based on new analysis and ‘use cases’, and employing Telco 2.0’s unique ‘Mindshare’ interactive format , both events include detailed analysis of business model innovation at the intersection of telecoms, media and technology. Presenters include:
- Olivier Baujard, Group CTO, Deutche Telekom
- Steve McGaw, SVP Corporate Strategy, AT&T
- Albert Hitchcock, Group CIO, Vodafone
- Anthony Rose, CTO, Project Canvas
- Simon Torrance, CEO, Telco 2.0 Initiative
- Sean Williams, MD, Retail Strategy, BT
- Andrew Bud, Chairman, Mobile Entertainment Forum
- Gerry Gouy, Senior Director, Digital Media, MTV
- Kip Meek, Chairman, Broadband Stakeholders Group
- Jennifer Byrne, Director, Business Development, Verizon Wireless
- Roberto Saracco, Director, Future Centre, Telecom Italia
- Stefan Hadinger, VP Telco 2.0, Orange Group
10th Telco 2.0 Executive Brainstorm 'Americas'
(27-28 October, Los Angeles).
Day 1: Telco 2.0 Growth Strategies,
Day 2: the 2nd Hollywood-Telco Brainstorm and Consumer 2.0 incorporating the 2nd Privacy 2.0 Summit.
Register here
11th Telco 2.0 Executive Brainstorm 'EMEA' (9-10 November, London).
Day 1: Telco 2.0 Growth Strategies
Day 2: Digital Entertainment 2.0, Consumer 2.0 and M2M & Embedded Mobile 2.0.
Register here
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Best Practice Live! Highlights: Voda, Amazon and Ericsson Strategies; Telecom Italia's Augmented Reality Play.
(NB To watch the videos in this section you will need to register on the first page that the embedded links take you to, or log in if you’ve already registered. If you have any problems please email us at contact@telco2.net)
This week we feature:
Future 2.0: Vodafone, Amazon, and Ericsson Strategies
Ericsson's CEO's vision of how the future roles of telcos and vendors will change (more), and Telco 2.0's CEO on how business model innovation is instigated by leading telco exponents such as Vodafone and adjacent players like Amazon (more).
Augmented Reality & Apps 2.0: Telecom Italia's Augmented Reality Play
Telecom Italia on how telcos can play a central role in the important 'Internet with Things' / augmented reality business model (more), Telus on the key role of consumer identity data in 'One API vs Appstores' (more), and how to make appstores work for developers (more).
Also featured are:
Strategies for '20 x' Data Growth: CTO Deutsche Telekom, CEO BT Wholesale
Deutsche Telekom’s CTO on strategy, new revenues, cloud services, and the WAC (more), BT Wholesale’s CEO on new models of operator wholesale consolidation driven by the ‘20 x’ data explosion (more), and Telco 2.0 on the “gold ore” model of the API value chain and operator collaborative payment services (more).
Digital Entertainment 2.0: Four New Opportunities, Telecom Italia on ‘3 Screens’
Telcos are at the centre of the digital entertainment value chain (more). We identify four new opportunities for telcos to monetise this market (more), plus Telecom Italia’s ‘two-sided’ strategy enabling telcos to deliver the ‘3 Screen’ Experience (more).
New Digital Economics: Customer Data is ‘Crude Oil’
Operators could act as ‘data custodians’ (more) in the next phase of the digital economy, although the key to enabling the wider ecosystem is achieving wins for all parties, especially the consumer (more). MIT’s overview of the latest techniques in ‘reality mining’ (more) give a glimpse of the possibilities of this future, in which customer data is the ‘crude oil’, but what should the trading and distribution infrastructure be (more)?
AT&T, Vodafone and KPN’s Cloud Strategies
While Vodafone are putting “everything they can” in the cloud, including Vodafone 360 and Unified Communications, what are AT&T doing (more), and how did KPN reduce from 150 billing systems to 5 (more)?
M2M: the ‘Horizontal Play’ - Telenor shows how
In the near term what are the latest M2M ARPUs and best growth opportunities (more)? In the longer term, M2M needs to move beyond traditional but subscale industrial opportunities to develop the ‘horizontal play’ (more), of which Telenor’s Objects is a radical new example (more).
Combating Google’s $25Bn ‘Warchest’
As part of its growth strategy Google is looking to use its $25Bn cash pile to expand from the PC and into the mobile and the TV and to develop new services, (more). But what are the realistic threats, opportunities, and strategies for the telecoms industry (more)?
Customer Management 2.0: Using Customer Data Effectively
How 3UK and Movistar Argentina are leveraging customer data (more), and intelligent CRM campaigns at Telefonica O2 (more).
Mobile Broadband: Big Maths, Complex Myths
3.5 billion mobile broadband subscribers by 2015, 50 billion connections by 2020 - so say Ericsson (more), while Telco 2.0 debunks the myths of the broadband incentive problem and reviews how operators can manage capacity and costs (more).
Mobile Money: The Secrets of Success
Why NTT Docomo’s DCMX and Safaricom’s M-Pesa are successful when so many others have failed (more) , and Ericsson’s global payments platform strategy (more).
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| New Strategy Report: |
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Telco 2.0 Case Directory -
5 'Use Cases', 10 Case Studies
Best Practice Innovation, ‘Telco 2.0' Opportunities, Forecasts and Future Scenarios
NEW: a 255 page report describing 5 new 'Use Cases', detailed descriptions / mini business cases for new, near term Telco 2.0 applications. The report also details 10 Case Studies from Telecoms and adjacent industries that illustrate key principles and early market progress. (More)
This report is intended to help turn the theory of new 'Telco 2.0' style 'two-sided' telecoms business models into practice by showcasing detailed worked examples. It is for CxOs, strategists, implementers, and product managers, in both telcos and progressive vendor companies seeking to develop their business strategies and develop new 'two-sided' telecoms business models.
The report includes advanced and detailed ‘Use Cases', including basic market sizing estimates and business case assumptions, for the following specific Telco 2.0 opportunities:
• Managed Offload of Mobile Broadband to Fixed Networks
• Mobile Advertising: Text-Based Local Advertising
• Digital Money 2.0: Introducing Mobile Banking to mature markets
• Digital Home 2.0: Telcos’ role in Smart Grid
• Voice and Messaging 2.0: SME applications
It also features the following case studies embodying key 'two-sided' business model learnings and early-stage market progress: Telenor, Engaging the Enterprise Voice 2.0 Market; M-PESA & Wizzit, making mobile payments work; Blackberry's fit with Telco 2.0 models; Blyk, mobile advertising from retail to platform play; Boungiorno, building customer engagement; Amazon, from Retailer to Platform Player; ESPN, making 'pay for content' work; Google, the two-sided business model master; QQ, China's Monster Facebook on a screen near you; and How will Twitter Make Money? (More)
A Single User License is priced at £1,995 (+ VAT for UK buyers).
To order, and for prices for multi-user / corporate wide licenses, please email contact@telco2.net or call +44 (0) 20 7247 5003. |
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Telco 2.0 News Review
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Strategy & Finance: Amazon & Google pour in CAPEX, buy more data centres
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Devices: Nokia: ex-exec says fire the fashionistas for radical change
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Technology Disruption: MeeGo picked for Linux-for-Lancias standard
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Broadband Connectivity: Why don't we charge for data usage in the busy hour?
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Regulation: Tech/telco lobbying - who spends the most, and where do these people come from?
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The Sixth Bullet: Taking the hype cycle hype out of the hype cycles
More on these stories and other news here. |
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