| Greetings!
In this edition of Update we focus on some of the best Telco 2.0 strategies, case studies and ‘use cases’ from around the world:
(NB Don't forget to put the dates of the next Telco 2.0 Executive Brainstorms in your diary: 10th Telco 2.0 'AMERICA' Brainstorm, 27-28 October 2010, Los Angeles; 11th Telco 2.0 'EMEA' Brainstorm, 9-11 November 2010, London - full details below.)
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 40 video presentations from AT&T, MIT, Vodafone and many more, available on demand now
(NB To watch the videos in this section you will need to register on the first page that the embedded links take you to, or log in if you’ve already registered. If you have any problems please email us at contact@telco2.net)
This week we feature:
Customer Management 2.0: Using Customer Data Effectively
How 3UK and Movistar Argentina are leveraging customer data (more), and intelligent CRM campaigns at Telefonica O2 (more).
Mobile Broadband: Big Maths, Complex Myths
3.5 billion mobile broadband subscribers by 2015, 50 billion connections by 2020 - so say Ericsson (more), while Telco 2.0 debunks the myths of the broadband incentive problem and reviews how operators can manage capacity and costs (more).
Mobile Money: The Secrets of Success
Why NTT Docomo’s DCMX and Safaricom’s M-Pesa are successful when so many others have failed (more) , and Ericsson’s global payments platform strategy (more).
Available videos also feature:
• CEO BT Wholesale, CEO Ericsson, and CTO Deutsche Telekom on Strategy;
• MIT, Invention Arts, World Economic Forum on the new customer Data Economy;
• Telecom Italia on Augmented Reality and Entertainment Futures;
• AT&T and Oracle on Cloud Services
• Telenor and Aricent on M2M;
• O2, Ericsson and Admob on Mobile Advertising;
• plus more on Voice and Messaging 2.0, Amazon, and Shareholder Value.
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| New Strategy Report: |
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 Telco 2.0 Case Directory -
5 'Use Cases', 10 Case Studies
Best Practice Innovation, ‘Telco 2.0' Opportunities, Forecasts and Future Scenarios
NEW THIS WEEK: a 255 page report describing 5 new 'Use Cases', detailed descriptions / mini business cases for new, near term Telco 2.0 applications. The report also details 10 Case Studies from Telecoms and adjacent industries that illustrate key principles and early market progress. (More)
This report is intended to help turn the theory of new 'Telco 2.0' style 'two-sided' telecoms business models into practice by showcasing detailed worked examples. It is for CxOs, strategists, implementers, and product managers, in both telcos and progressive vendor companies seeking to develop their business strategies and develop new 'two-sided' telecoms business models.
The report includes advanced and detailed ‘Use Cases', including basic market sizing estimates and business case assumptions, for the following specific Telco 2.0 opportunities:
• Managed Offload of Mobile Broadband to Fixed Networks
• Mobile Advertising: Text-Based Local Advertising
• Digital Money 2.0: Introducing Mobile Banking to mature markets
• Digital Home 2.0: Telcos’ role in Smart Grid
• Voice and Messaging 2.0: SME applications
It also features the following case studies embodying key 'two-sided' business model learnings and early-stage market progress: Telenor, Engaging the Enterprise Voice 2.0 Market; M-PESA & Wizzit, making mobile payments work; Blackberry's fit with Telco 2.0 models; Blyk, mobile advertising from retail to platform play; Boungiorno, building customer engagement; Amazon, from Retailer to Platform Player; ESPN, making 'pay for content' work; Google, the two-sided business model master; QQ, China's Monster Facebook on a screen near you; and How will Twitter Make Money? (More)
A Single User License is priced at £1,995 (+ VAT for UK buyers).
To order, and for prices for multi-user / corporate wide licenses, please email contact@telco2.net or call +44 (0) 20 7247 5003. |
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Telco 2.0 Events in 2010 for your Diary
- FREE Telco 2.0 'Best Practice Live!', 28-30 September 2010, Global Online (More)
- 10th Telco 2.0 Executive Brainstorm 'AMERICA', 27-28 October 2010, Los Angeles
- 11th Telco 2.0 Executive Brainstorm 'EMEA', 9-11 November 2010, London
- FREE Telco 2.0 'Best Practice Live!', 8-10 December 2010, Global Online
See here for more information or email contact@telco2.net. |
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Telco 2.0 News Review
- Voice & Messaging 2.0: 20% more revenue from 3UK’s Skype users
- Technology Disruptions: Cisco’s Cius - like an iPad for business
- Online Video: HOWTO serve video to 60 million Brits
- 2-sided Business Models: Softbank pays subscribers to deploy femtocells
- Developer Communities: ALU buys ProgrammableWeb!
More on these stories and other news here. |
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