Google/YouTube: 3 Big Telcos Reach For Their Guns

9th Telco 2.0™ Executive Brainstorm. EMEA, 28-29 April, London - More details here

Greetings!

Welcome to the latest edition of Update from the Telco 2.0™ Initiative. In the build up to the
9th Telco 2.0 Executive Brainstorm in London, and the 1st Hollywood/Telco Executive Brainstorm in California we feature:

Google/YouTube: 3 Big Telcos Reach For Their Guns
Mobile Advertising: Where to play versus Google and Apple?
Consumer Data & Privacy: Can Telcos Really Unlock the Value?
New Strategy Report: Mobile and Fixed Broadband Business Models
Digital Hollywood: How to 'Out-Apple' Apple?
M2M/Embedded Mobile: What is it and why is it important?
Living with Google: 9th Telco 2.0 Executive Brainstorm, April, London
1st Hollywood/Telco Executive Brainstorm

Follow Telco 2.0 on Twitter and apply to join the private Telco 2.0 Group on LinkedIn here

Google/YouTube: 3 Big Telcos Reach For Their Guns

A group of big Europe-based telcos (with 500m+ customers worldwide) are taking Google on over the costs of servicing YouTube usage. Are they blindly pursuing self-interest, or are there more sophisticated business model options available to them in supporting online media? (More)

Mobile Advertising: Where to play versus Google and Apple?

With Google's planned acquisition of AdMob and the launch of Apple's iAd advertising platform, mobile is back in fashion. But where is the real value in this market and what's the best role for telcos? (More)

Consumer Data & Privacy: Can Telcos Unlock the Value of 'Personal Information'?

The richness of the consumer data that flows through telco networks is far greater than anything Google has. The potential social and economic benefits from mining this 'analytic super-food' are enormous. What is the role of telcos in enabling this and what do they need to get right to realise the opportunity? (More)

New Strategy Report:

Mobile and Fixed Broadband Business Models

Best Practice Innovation, ‘Telco 2.0’ Opportunities, Forecasts and Future Scenarios.

The report covers:

Best practice innovation and detailed assessment of 'Telco 2.0' opportunities in Mobile Broadband, Advanced New Wholesale, and Fixed Retail Broadband Business Models
Four scenarios for broadband market players: 'Telco 2.0 Player', 'Happy Piper', 'Device Specialist', and 'Government Department'
Telco 2.0's forecasts for the Broadband Access market
An advanced and detailed 'Use Case' for a specific Telco 2.0 Opportunity, 'Managed Offload of Mobile Broadband to Fixed Networks'
Conclusions and recommendations for Telcos and other Broadband Service providers (BSPs) and their partners

The report is a 'must read' for CxOs, strategists and broadband product managers seeking to develop their business strategies and position their products, both within Telcos and BSPs and for the community of business partners and vendors. (More)

Report Details

248 pages
90 charts, tables and forecasts
Manuscript format
Detailed outline and contents here
Published: March 2010

Pricing and Ordering

A Single User License is priced at £1,995 (+ VAT for UK buyers). To order, and for prices for multi-user / corporate wide licenses, please email contact@telco2.net or call +44 (0) 207 247 5003.

Digital Hollywood: How to 'Out-Apple' Apple?

Apple is becoming an increasingly important distributor of Film and TV content online. But plans to sell films at $0.99 could cause massive disruption to the business models of the major studios. Telcos could offer a powerful alternative, not just as a retail channel but as an enabler of richer, more profitable interactions with consumers. Here's how... (More)

M2M/Embedded Mobile: What is it and why is it important?

What does 'Machine-to-Machine' and 'Embedded mobile' really mean? How will the market develop? How could it support, for example, the healthcare market? And what lessons and next steps are needed to realise a significant new business opportunity? (More)

2010 Events:

Roadmap for Sustainable Growth -
Reserve a place at the 9th Telco 2.0 Executive Brainstorm, 28-29 April, London

Register here.

Join the 250 senior execs taking part in the next Telco 2.0 Executive Brainstorm, the only event dedicated to business model innovation at the intersection of telecoms, media and enterprise IT.

Based on new analysis and ‘use cases’, and employing Telco 2.0’s unique ‘Mindshare’ interactive format , this event covers:

28th April: Key Telco 2.0 Strategic Issues 2010-2011
(Attracting Investment, Mobile Broadband Network Economics, Customer Data/Privacy, Carrier Services, ‘Living with Google’)

29th April: Digital Entertainment 2.0 Summit
(Multi-Platform Distribution - Online video, TV 2.0, Mobile App Stores, Devices 2.0)

29th April: Enterprise 2.0 Summit
(New Opportunities in Business Services and Wholesale - Enterprise Voice, Advertising & Marketing, Payments, M2M, Smart Grid)

+ 27th April: Pre-event half-day workshop
(Core Telco 2.0 principles, key global case studies and new frameworks for business model innovation)

The best case studies, the most stimulating ‘use cases’, the most interactive format for leading strategy execs in the Telecoms, Media and IT sectors.

Featuring a major keynote session on: ‘Living with Google: how to collaborate, how to compete?’

Register here or email contact@telco2.net

1st Hollywood/Telco Executive Brainstorm

We’re running an invitation-only brainstorm with senior execs from the major TV and Film studios and the telco industry on 5th May 2010, in Santa Monica, California. The event is co-located with Digital Hollywood Spring. If you’d like to participate please email us at contact@telco2.net. (More)

Telco 2.0 Events in 2010 for your Diary (More)

• 9th Telco 2.0 Executive Brainstorm, 'EMEA', 27-29 April 2010, London (More)

• Telco 2.0 'Best Practice Live!', 28-30 June 2010, Global Online (More)

• 10th Telco 2.0 Executive Brainstorm 'AMERICA', 6-8 October 2010,
San Francisco

• 11th Telco 2.0 Executive Brainstorm 'EMEA', 3-4 November 2010, Germany

• Telco 2.0 'Best Practice Live!', 8-10 December 2010, Global Online

See here for more information or email contact@telco2.net.